The hair styling tools market is projected to grow significantly, rising from $30.14 billion in 2023 to $32.31 billion in 2024, with a CAGR of 7.2%. This growth can be attributed to the influence of celebrities and social media, changing fashion trends, and innovations in styling technologies. By 2028, the market is expected to reach $42.98 billion, growing at a CAGR of 7.4%. Factors driving this growth include the emergence of smart and connected devices, sustainable product offerings, and customization options. Major trends expected in this period include advancements in cordless technology, the influence of beauty influencers, and the development of multifunctional styling tools.
Major Driver In The Hair Styling Tools Market
The hair styling tools market is poised for growth driven by the growing need for grooming worldwide. Grooming, encompassing practices to clean and maintain body parts for a well-groomed appearance, has seen an uptick due to increasing beauty and health awareness, self-care practices, fashion trends, and more. This has resulted in a substantial demand for hair styling tools such as hairdryers, straighteners, and curlers, contributing to effective grooming. A 2022 survey commissioned by Prim & Prep revealed that a significant majority of men prioritize grooming for self-respect and take pride in their appearance. With 76% of men spending time on grooming, the survey underscores the increasing need for grooming, driving the growth of the hair styling tools market in 2023, 2024, and beyond.
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Hair Styling Tools Market Competitive Landscape
Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, AG Adriano Goldschmied, Harry Josh Salon, Bed Head Professional, Mark Townsend Salon, ION Beauty
Key Hair Styling Tools Market Trend
Technological advancement is becoming increasingly prominent in the hair styling tools market. The sector is seeing the integration of advanced technologies into hair styling tools, such as innovative hair straightening brushes that offer natural straightening with maximum efficiency and minimal risk of hair damage. These products provide multiple use cases, reduced heat damage, and an appealing design. For instance, in September 2021, Shark Ninja, a US-based hair care company, introduced the Shark HyperAIR Hair Dryer, a fast-drying tool designed to prevent heat damage and suitable for all hair types.
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Hair Styling Tools Market Segmentation
The hair styling tools market covered in this report is segmented –
1) By Type: Manual, Electric
2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)
3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)
4) By Application: Household, Commercial
By Geography:The regions covered in the hair styling tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the hair styling tools market in 2023.
The Hair Styling Tools Global Market Report 2024 furnishes information about the global hair styling tools market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
