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Global Subscription E commerce Market Data 2024, Forecast To 2033

25 Sep, 2024

The subscription e-commerce market has experienced exponential growth, increasing from $199.41 billion in 2023 to $330.58 billion in 2024, reflecting a CAGR of 65.8%. This growth is driven by convenience, personalization, loyalty, and diverse product categories. The market is expected to reach $2,227.63 billion by 2028, with a CAGR of 61.1%. Growth factors include enhanced customer experiences, sustainability focus, mobile app accessibility, supply chain optimization, and innovative products. Key trends include specialized subscription boxes, rental models, AI and predictive analytics, flexible subscriptions, and integration with lifestyle trends.

Major Driver In The Subscription E commerce Market

The rapid growth of online shopping is set to contribute to the expansion of the subscription e-commerce market. The shift in consumer preferences towards online shopping, especially through subscription services offering additional benefits, is fueled by the convenience, reduced reliance on physical store visits, cost savings on travel, expanded market space, lower overheads, detailed product information, price comparisons, availability of a wide range of products, customer satisfaction, and the absence of crowds. In 2021, the US Census Bureau of the Department of Commerce estimated a 3.3% increase in US retail e-commerce sales during the second quarter, reaching $222.5 billion. This escalating trend in online shopping is expected to drive the demand for the subscription e-commerce market in 2023, 2024, and 2028.

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Subscription E commerce Market Competitive Landscape

Amazon.com Inc., Apple Inc., Costco Wholesale Corporation, The Home Depot Inc., The Kroger Co, Target Corporation, Unilever plc (Dollar Shave Club), Best Buy Co Inc., Porsche AG, Netflix Inc., Salesforce Commerce Cloud Inc., Adobe Commerce Inc., PetSmart Inc., HelloFresh SE, Wix.com Ltd., Subbly LLC, Barkbox Inc., Blue Apron Holdings Inc., Drupal Association, Birchbox Inc., Ipsy Inc., Recurly Inc., WooCommerce Inc., Sephora Play Inc., Salsita Software, Saleor Inc., Rockets of Awesome Inc., Joomla! Project, Bitsbox Inc., Shop BBC, BigCommerce Pty. Ltd., Chewy Inc., CommerceTools AG, eBay Inc., Edgewell Personal Care (Harry's Inc.), Etsy Inc., Flintobox Inc., IKEA Systems B.V., Justfab Inc., Magento Inc., Nature Delivered Inc., OroCommerce Inc., Sellfy Inc., The Walt Disney Company, Walgreens Boots Alliance Inc., Walmart Inc.

Key Subscription E commerce Market Trend

Strategic partnerships and collaborations are a key trend followed by the companies operating in the subscription e-commerce market. Many e-commerce platforms operate in the e-commerce subscription market. Collaboration enables them to extend their market share and gain a competitive edge in the market. For instance, in April 2021, Adobe and FedEx collaborated to drive innovation in e-commerce with the integration of ShopRunner, an e-commerce platform and subsidiary of FedEx, with Adobe Commerce.

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Subscription E commerce Market Segmentation

The subscription E-Commerce market covered in this report is segmented –
1) By Types of Subscriptions: Service Subscription, Subscription Box, Digital Content Subscription, Other Subscriptions
2) By Payment Mode: Online, By End Users: Women, Kids
3) By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, Other Applications
By Geography:The regions covered in the subscription e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. North America was the largest region in the subscription e-commerce market in 2023.

The Subscription E commerce Global Market Report 2024 furnishes information about the global subscription e commerce market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.