What Has Been the Growth of the Goji Berries Market So Far?
The goji berries market has seen considerable growth due to a variety of factors.
• In the past few years, the market size of goji berries has experienced a significant expansion. It is predicted to increase from $1.54 billion in 2024 to $1.63 billion in 2025, showing a compound annual growth rate (CAGR) of 5.3%.
The substantial growth during the historical period is generally attributed to the growing popularity of vegan and vegetarian lifestyles, celebrity impact and influencer promotions, breakthrough into unique markets, and legislation modifications promoting superfoods.
How Will the Goji Berries Market?
The goji berries market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the goji berries market size is predicted to witness robust growth, escalating to $1.98 billion by 2029, with a yearly compound growth rate (CAGR) of 5.0%.
Several factors contribute to this growth outlook during the forecast period such as the rising demand for natural and organic products, increased interest from the cosmetic industry, a higher occurrence of lifestyle illnesses, surges in the consumption of packaged food, and growing demand for functional foods. Key trends expected during the forecast period include product innovations, adherence to sustainable farming practices, investment in research and development, affinity for organic and natural choices, and commitment to sustainable sourcing.
Which Factors Are Boosting Growth In The Goji Berries Market?
The progression of the goji berries market is predicted to be fuelled by the rising preference for natural and organic products in the future. This increase in consumption of natural and organic products can be attributed to a growing consumer consciousness regarding health, sustainability, and ecological imprint. By enriching organic products with a plethora of nutrients and antioxidants, goji berries contribute effectively to offerings focused on health and sustainable farming practices. To highlight, the Organic Trade Association, a non-profit organization based in the US, reported in May 2024 that the sales of organic products escalated to $69.7 billion in 2023, a rise from $67.6 billion in 2022. Consequently, this surge in demand for natural and organic products propels the goji berries market.
What Key Areas Define The Segmentation Of The Global Goji Berries Market?
The goji berriesmarket covered in this report is segmented –
1) By Product Type: Fresh, Dried, Juice, Powdered, Frozen
2) By Distribution Channel: Supermarkets And Hypermarkets, Specialty Stores, Online Retail, Other Distribution Channels
3) By End-Use: Food And Beverage, Pharmaceuticals, Nutraceuticals, Personal Care And Cosmetics, Other End-Uses
Subsegments:
1) By Fresh: Organic Fresh Goji Berries, Conventional Fresh Goji Berries
2) By Dried: Organic Dried Goji Berries, Conventional Dried Goji Berries, Sweetened Dried Goji Berries
3) By Juice: Pure Goji Berry Juice, Goji Berry Juice Blends, Concentrated Goji Berry Juice
4) By Powdered: Organic Goji Berry Powder, Conventional Goji Berry Powder
5) By Frozen: Organic Frozen Goji Berries, Conventional Frozen Goji Berries
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How Are New Trends Impacting The Size Of The Goji Berries Market?
Key players in the goji berries market are concentrating on enhancing their product range through creative ventures such as goji berry drinks. This move is in line with the increasing appetite for nutritious, organic beverages, taking advantage of the emerging wave of functional foods and wellness products. Goji berry drinks, either as juice or mixed with other components, are intended to provide the healthful properties of the berries, including antioxidants, vitamins, and minerals. For example, Luxe Beauty and Wellness Group, a health and beauty firm based in the US, debuted the Tipsy Goji Berry drink in September 2022. This revolutionary beverage merges the health advantages of goji berries with a distinct, refreshing flavor. It aims to offer consumers a non-guilty pleasure that also imparts a light high. The Tipsy Goji Berry drink pledges a refreshing experience while maintaining equilibrium between delight and health, appealing to those seeking healthier substitutes in the drink market.
Who Are the Key Players In The Goji Berries Market?
Major companies operating in the goji berries marker are:
• Sunfood Superfoods
• Starwest Botanicals
• The Berry Company
• Tierra Farm
• Organic Traditions
• Navitas Naturals
• Shiloh Farms
• Ningxia Red Power Goji Co. Ltd.
• Dragon Herbs
• Naturya
• Alovitox
• Earth Circle Organics
• Feel Good Organics
• Gojix Ltd.
• Indigo Herbs
• Keva Kaipo Industries
• King Nuts and Raaphorst B.V.
• Mattisson BV
• Plantogram
• Seven Hills Wholefood
• Sunrise Botanics
• The Tibetan Goji Berry Company
• Viva Naturals
• Wildly Organic
What Is The Most Dominant Region In The Goji Berries Market?
North America was the largest region in the goji berries market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the goji berries marker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
