The graphic designing software market has seen considerable growth due to a variety of factors.
• The market for graphic design software has been expanding at an accelerated pace in recent years. It is projected to increase from $8.43 billion in 2024 to $9.35 billion in 2025, with a compound annual growth rate (CAGR) of 11.0%.
Factors contributing to the growth during the historic period include strict regulation adherence, a rise in healthcare spending, heightened emphasis on patient safety, increased diagnostic testing and healthcare services, the internationalization of clinical trials, and the need for traceability in supply chains.
The graphic designing software market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the graphic designing software market is projected to experience robust growth and is predicted to grow to $13.31 billion in 2029 with a compound annual growth rate (CAGR) of 9.2%.
The expected escalation during this period is driven by consistent regulatory mandates, material science innovations, emphasis on sustainable and eco-friendly labels, growth in usage of RFID and smart labels, global joint efforts in clinical research, and trends in personalized medicine. The major trends during this forecast period will be the growing use of RFID technology, increased focus on sustainable labeling, usage of smart labels for data handling, customization and individualization of labels, strict regulatory compliance directives, and the implementation of color-coordinated labeling systems.
The continual rise in need for visual content, mostly image-based, is predicted to foster the expansion of the graphic design software market. The software aids in creating and modifying visual content to effectively convey messages and improve the aesthetic appeal across various media forms. For example, in December 2023, Venngage Inc., a software firm based in Canada projected that around 40% of marketers anticipate 20–50% of corporations will substantially depend on visual content by the end of 2024, with an expected 31.43% predicting more than 50%. Thus, the burgeoning demand for visual content is fueling the graphic design software market's growth. In terms of the growth of the Graphic Designing Software Market, the increasing use of social media is projected to spur the expansion. Social media encapsulates online technologies and digital platforms that facilitate sharing and exchange of information, ideas, and multimedia content amongst individuals, groups, and organizations. It mainly applies to content generation for virtual communities and networks. Graphic design software is instrumental in creating captivating illustrations, graphics, and marketing content specifically designed for social media platforms. For instance, in January 2022, a report by We Are Social, a UK-based media company, and Hootsuite, a Canadian software company, forecasted that the worldwide social media users are anticipated to reach 4.62 billion in 2022, amounting to 58.4% of the global population. Over the previous year, there was a surge by more than 10%, adding 424 million new users to the social media world. Thus, the elevated use of social media is propelling the growth of the graphic design software market.
The graphic designing software market covered in this report is segmented –
1) By Software Type: Vector Graphics Editing Software, Raster Graphics Editing Software, Desktop Publishing (DTP) Software, UI/UX Design Software, 3D Modeling and Animation Software
2) By Deployment Type: On-Premises, Cloud-Based
3) By End-User: marketing And Advertising, Media And Entertainment, E-Commerce, Education, Web Design and Development, Print And Publishing
Subsegments:
1) By Vector Graphics Editing Software: Adobe Illustrator, CorelDRAW, Inkscape
2) By Raster Graphics Editing Software: Adobe Photoshop, GIMP, Affinity Photo
3) By Desktop Publishing (DTP) Software: Adobe InDesign, QuarkXPress, Scribus
4) By UI Or UX Design Software: Sketch, Figma, Adobe XD
5) By 3D Modeling And Animation Software: Autodesk Maya, Blender, 3ds Max
Major organizations operating in the graphic designing software industry are increasingly implementing cloud-based solutions including freemium creative suites in an effort to make design tools more accessible, affordable, and secure a competitive market positioning. A freemium creative suite provides users with basic features at no cost, and more advanced utilities at a premium subscription rate. To illustrate, Oracle, a US-based database software, cloud solutions, and enterprise software supplier, debuted Oracle Enterprise Resource Planning (ERP) in October 2023. This ERP uses cloud technology to deliver accessible and budget-friendly design tools. It simplifies business operations and decreases expenses by eliminating the requirement for costly on-site equipment. This model includes not only new enhancements but also features designed to streamline business operations and utilize advanced technologies such as AI and machine learning.
Major companies operating in the graphic designing software market report are:
• Wacom
• Adobe Inc.
• Sketch
• Autodesk Inc.
• Canva
• Figma
• Corel Corporation
• Celsys Inc.
• Serif (Affinity)
• Pixlr
• InVisionApp Inc.
• Quark Software Inc.
• Xara Group Ltd.
• Procreate
• DesignCrowd
• Venngage Inc.
• Vectr
• PaintShop Pro
• ArtRage
• Gravit Designer
• Pixelmator
• BeFunky Inc.
• Snappa
• Lucidpress Inc.
• Crello
• Blender Foundation
• GIMP (GNU Image Manipulation Program)
• ACDSee Photo Editor
• CyberLink PhotoDirector
• Krita Foundation
North America was the largest region in the graphic designing software market in 2024. The regions covered in the graphic designing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.