The grief counselling market has seen considerable growth due to a variety of factors.
• The grief counselling market has grown considerably in recent years. It is projected to grow from $3.34 billion in 2024 to $3.68 billion in 2025, with a compound annual growth rate (CAGR) of 10.2%.
This growth is linked to economic downturns, evolving cultural norms, changes in healthcare policies, greater openness about mental health, and increased social anxiety.
The grief counselling market is expected to maintain its strong growth trajectory in upcoming years.
• The grief counselling market is forecast to grow strongly, reaching $5.36 billion by 2029 at a CAGR of 9.9%.
This growth is driven by increased mental health awareness, bereavement programs, changing healthcare policies, and a cultural shift towards better grief management. Trends include teletherapy integration, culturally sensitive services, evidence-based practices, and expanding digital support networks.
The increasing emphasis on mental health is expected to drive the growth of the grief counseling market. Mental health awareness is rising due to anxiety and depression, leading to more open discussions. Grief counseling helps individuals cope with loss and supports mental well-being. According to NHS Digital, the use of mental health services among under-18s in England increased by 29.2% in 2021-2022. The growing focus on mental health is fueling the demand for grief counseling services.
The grief counselling market covered in this report is segmented –
1) By Type: Personal Counseling, Group Counseling
2) By Patient Type: Children, Adult
3) By Application: Funeral Agency, Hospice, Counseling Agency, Other Applications
Subsegments:
1) By Personal Counseling: One-On-One Counseling Sessions, Telehealth Or Virtual Grief Counseling, In-home Grief Counseling, Grief Counseling For Children And Adolescents, Grief Counseling For Adults And Seniors
2) By Group Counseling: Support Groups For Loss Of A Loved One, Grief Counseling For Families, Peer-Led Grief Support Groups, Online Grief Support Communities, Grief Counseling For Specific Groups (Loss Of Spouse, Parent, Pet)
Notable players in the grief counseling industry are focusing on developing advanced technological offerings like online bereavement support services to enhance access and provide personalized aid. Online bereavement support services are digital tools and platforms that furnish emotional and logistical help to those grappling with a loss. These services may encompass virtual counseling meetings, support groups, self-guidance resources, and educational content available online. For instance, in January 2022, St Elizabeth Hospice, a company headquartered in the UK offering hospice and healthcare services, introduced a zero-cost online bereavement support facility named LivingGrief. Funded by a grant from Hospice UK, this service is intended to assist individuals in East Suffolk who are dealing with grief, regardless of any prior engagement with the hospice. The service encompasses six separate sessions via Zoom, webinars, training, and useful tools for community groups and care homes dealing with grief.
Major companies operating in the grief counseling market are:
• Cleveland Clinic
• LifeStance Health
• GoodRx Inc
• VITAS Healthcare
• TRICARE
• Thriveworks Counseling
• Talkspace
• Doctor On Demand
• OptumHealth
• Heart to Heart Hospice
• Evergreen Health Solutions Ltd
• Brightside Counseling Services
• 7 Cups of Tea Co.
• Australian Centre for Grief and Bereavement
• PlushCare Inc
• Calmerry
• Amwell Inc
• Aetna Behavioral Health
• Cigna Behavioral Health
• Mind Voyage
• Samaritan Counseling Center
• Verywell Mind
• Lifeline Chaplaincy
North America was the largest region in the grief counseling market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the grief counseling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.