What Has Been The Evolution of the Growing Medium Market in Recent Years?
The growing medium market has seen considerable growth due to a variety of factors.
• The size of the burgeoning medium market has been expanding at a steady pace. It is projected to increase from $4.28 billion in 2024 to $4.43 billion in 2025, marking a Compound Annual Growth Rate (CAGR) of 3.4%.
This growth during the historical period has been fuelled by growing concerns over food safety and health, increasing population, enhanced consciousness among buyers, a surge in demand for vegetables, and a rise in the necessity for cannabis.
How Will the Growing Medium Market?
The growing medium market is expected to maintain its strong growth trajectory in upcoming years.
• Within the forthcoming years, steady growth is predicted for the expanding medium market, escalating to $4.99 billion by 2029, propelled by a compound annual growth rate (CAGR) of 3.0%.
This significant acceleration during the projection period is due to the burgeoning demand in horticulture activities, an uptick in home plant cultivation, a rise in agricultural expenditure, an increase in disposable income, paired with the enhanced adoption of meticulous farming techniques. Looking at the key trends for this sector during the projected period, they encompass the integration of Internet of Things (IoT) sensors, aeroponic system advancements, the development of microbial-augmented grow mediums, smart growth mediums fused with controlled-release fertilisers, and the introduction of environmentally-friendly organic growth mediums.
Which Factors Are Boosting Growth In The Growing Medium Market?
The burgeoning requirement for horticulture is anticipated to fuel the expansion of the growing medium market in the future. Involving the cultivation and management of garden produce like fruits, vegetables, nuts, seeds, herbs, mushrooms, algae, and non-food crops like flowers, seaweeds, and other non-edible plants, horticulture comes under the umbrella of agriculture. The upward trajectory of horticulture demand stems from a shift in consumer preferences towards fresh, locally sourced produce, a move towards sustainable practices, and a boosted understanding of health and wellness. The growing medium used in horticulture provides an environment that nurtures plant roots, facilitating their growth and development by providing necessary nutrients, retaining moisture, and physically supporting the plants. For instance, the New South Wales (NSW) Department of Primary Industries and Regional Development, based out of Australia, indicates that the expected horticultural gross value of production for 2022–2023 is likely to hit $2,989 million, denoting a 2% rise in comparison to the figures of 2021–2022. Consequently, the swelling demand for horticulture stimulates the growth of the growing medium market.
What Key Areas Define The Segmentation Of The Global Growing Medium Market?
The growing mediummarket covered in this report is segmented –
1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape
Subsegments:
1) By Soilless Mixes: Peat-Based Mixes, Coconut Coir Mixes, Vermiculite And Perlite Mixes, Composted Bark Mixes
2) By Composts: Organic Composts, Vermicompost, Green Composts, Manure-Based Composts
3) By Gravel: Expanded Clay Gravel, Crushed Stone Gravel, Pea Gravel
4) By Inert Mediums: Perlite, Vermiculite, Rockwool, Expanded Polystyrene (EPS)
5) By Other Types: Hydroponic Mediums, Biodegradable Grow Bags, Rice Hulls And Other Agricultural Residues
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What Trends Are Shaping The Growing Medium Market?
Key players in the expanding medium market, such as those growing without soil, are designing innovative products to enhance the effectiveness of plant growth and promote sustainable cultivation methods. The term 'soil-less growing media' implies the usage of substances other than natural soil to cultivate plants. These substances offer a solid structure, retain moisture, and provide necessary nutrients to plants. For example, in July 2024, an agricultural service firm in India known as FARMAI India Private Limited, renowned for its growing mediums, introduced a soilless medium. This soil-less medium, specifically designed for seedlings, aims to boost agricultural productivity. This novel product is seen as part of a wider shift towards eco-friendly farming, especially in response to daunting challenges like soil deterioration and water shortage. This soil-less medium consists of a blend of organic and non-organic materials that offer large pore space, superior aeration, and significant water-holding capacity.
Who Are the Key Players In The Growing Medium Market?
Major companies operating in the growing medium market are:
• Israel Corporation Ltd.
• The Scotts Miracle-Gro Company
• Neova Group
• Premier Tech Ltd.
• Profile Products LLC
• Jiffy International AS
• Hydrofarm Holdings Group
• Greenhouse Grower
• CANNA B.V.
• BERA B.V
• Grodan B.V.
• FoxFarm Soil & Fertilizer Company
• Floragard Vertriebs GmbH
• PittMoss LLC
• Cropaia
• HydraFiber
• Horticultural Coir Inc.
• Berger
• Trellis Bliss
• Areapeat
What Is The Most Dominant Region In The Growing Medium Market?
North America was the largest region in the growing medium market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
