How Has the Gummy Vitamins Market Size Evolved in Recent Years?
The gummy vitamins market has seen considerable growth due to a variety of factors.
• The market size of gummy vitamins has seen a staggering growth in the recent past. The market, which was valued at $7.84 billion in 2024, is projected to increase to $8.63 billion in 2025, indicating a compound annual growth rate (CAGR) of 10.1%.
This remarkable growth in the historical period can be linked to the rise in the undernourished population, an uptick in health awareness, growth in the dietary supplements sector, and robust economic development in emerging markets.
What are the Market Size and Expected Growth Rates for the Gummy Vitamins Market?
The gummy vitamins market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the gummy vitamins market to experience significant expansion in the coming years. The market is projected to reach $12.08 billion by 2029, with a compound annual growth rate (CAGR) of 8.8%.
The upcoming growth can be credited to several factors such as the surging elderly population, a burgeoning vegan demographic, a rising incidence of dysphagia, and the proliferation of digital and social media marketing. Key trends to keep an eye on during the forecast period consist of a concentration on product innovations, the introduction of gummy vitamins with assorted flavors, the employment of plant-derived gummies, the advent of 3D-printed gummy vitamins, along with strategic partnerships and collaborations.
Which Key Drivers Are Propelling Th Gummy Vitamins Market's Growth?
The gummy vitamins market is projected to expand due to the rising number of people adopting veganism. Vegans adhere to a lifestyle that excludes the consumption and use of all animal products, including by-products. This surge in veganism is seen as a lucrative opportunity for gummy vitamin producers to tailor their goods to align to the demands and standards of this growing consumer demographic. As per the Plant Based Foods Association, based in the US, there was a sales growth of 6.6% for plant-based foods in 2022, a slight leap from the 5.9% growth observed in 2021. Consequently, this uptick in the vegan populace is anticipated to bolster the growth of the gummy vitamins market.
How Is The Globa Gummy Vitamins Market Divided Into Key Segments?
The gummy vitamins market covered in this report is segmented –
1) By Product Type: Single Vitamin, Multi Vitamin, Probiotics
2) By Source: Plant, Animal
3) By End User: Adult, Children
4) By Sales Channel: Hypermarket, Supermarket, Specialty Stores, Retail Pharmacies, Online Sales Channel, Other Sales Channel
Subsegments:
1) By Single Vitamin: Vitamin C Gummies, Vitamin D Gummies, Vitamin B12 Gummies
2) By Multi-Vitamin: Adult Multi-Vitamin Gummies, Children's Multi-Vitamin Gummies, Women's And Men's Specific Multi-Vitamin Gummies
3) By Probiotics: Probiotic Gummies For Digestive Health, Immune Support Probiotic Gummies, Probiotic Gummies For Women's Health
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What Trends Are Reshaping The Gummy Vitamins Market Landscape?
Top companies in the gummy vitamins market are committed to producing a unique gummy range that presents consumers with a tasty yet healthier snack alternative. This range features Swol Bears, made with a particular blend of vitamin D to deliver a daily dose of vital nutrients in every pack. In May 2023, for example, Koios Beverage Corporation, a Canadian firm involved in unique foods and wellness goods, introduced a new line of gummies including Swol Bears. Swol Bears are composed of natural components and contain just 1g of sugar per pack, positioning them as an excellent choice for those wanting to enjoy sweets without compromising their health and well-being targets.
Who Are the Key Players in the Gummy Vitamins Market?
Major companies operating in the gummy vitamins market include:
• Church & Dwight Co Inc
• Unilever PLC
• Otsuka Pharmaceutical
• Reckitt Benckiser Group plc
• Sirio Pharma Co.
• Hero Nutritionals Llc
• Herbaland Naturals Inc
• Nature's Way Products
• Llc
• Zanon Lifesciences Private Limited
• India Private Label Supplements
• Biovencer Healthcare Private Limited
• Radius Healthcare Private Limited
• Estrellas Life Sciences Private Limited
• Nanchang Xinouli Trading Co. Ltd
• Jiangsu Handian Biotechnology Co. Ltd
• Biocaro Pharmaceutical Co. Ltd
• Shantou Sweet Road Industry And Trading Co. Ltd
• The Good Vitamin Co
• Garden Of Life
• Vegums
• Amway Corp
• Noreva Biotech
• Vtf
• Solgar
• Evalar
• Biovea
• Terezia
• Zarbee's Inc
• Olly Public Benefit Corporation
• Atrium Innovations
• Pfizer. Inc
• Now Foods
• Healthvit
• Ascendis Health
• Inova Pharmaceuticals
• Vitabiotics Ltd
• GlaxoSmithKline Plc
• Abbott Laboratories
• Nestle S.A
• Gnc Holdings Inc.
• Life Science Nutritionals
• Bettera Brands Llc
• Bayer Ag
• Santa Cruz Nutritionals Inc
• Makers Nutrition Llc
• Nutra Solutions
• Ferrara Candy Company
What are the Regional Insights into the Gummy Vitamins Market?
North America was the largest region in the gummy vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gummy vitamins market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
