What Has Been Hair Styling Tools Market in Recent Years?
The hair styling tools market has seen considerable growth due to a variety of factors.
• The market for hair styling tools has seen robust expansion in the past few years. This market, which was worth $32.1 billion in 2024, is projected to increase to $34.41 billion in 2025, achieving a compound annual growth rate (CAGR) of 7.2%.
The previous growth can be credited to factors including celebrity and social media impacts, shifting fashion norms, the expansion of the professional salon industry, an increase in disposable income and consumer expenditure, advancements in materials and design, as well as the convenience of and trending DIY hair styling.
What Is The Projected Growth Of The Hair Styling Tools Market?
The hair styling tools market is expected to maintain its strong growth trajectory in upcoming years.
• The market for hair styling tools is projected to experience significant expansion in the coming years, reaching $47.09 billion by 2029 at a compound annual growth rate (CAGR) of 8.2%.
This expected surge during the forecast period is due to the introduction of smart, connected styling appliances, sustainable and environmentally friendly goods, health-oriented features, and the growth of e-commerce alongside online retail trends, customization, and personalization. Key trends expected during the forecast period include technological progress, increasing presence of intelligent, connected gadgets, the evolution of cordless, portable devices, the impact of social media and beauty influencers, as well as multipurpose tools.
What Are The Core Factors Supporting Growth In Hair Styling Tools Market?
The escalating grooming needs among people worldwide is expected to spur the expansion of the hair styling tools market. Grooming involves the ritual of cleaning and maintenance of body parts for an improved appearance. The global grooming needs are escalating due to amplified beauty and health consciousness, enhancement of self-confidence, self-care, evolving fashion trends, and more, thus creating significant demand for hair styling tools. These tools, including hair dryers, hair straighteners, curlers, and other products, add texture and volume to hair, contributing significantly to grooming. For example, a 2022 survey by Prim & Prep, a provider of science-backed and data-driven male grooming advice, revealed that a significant majority of men are concerned about poor grooming habits and want to improve them. More than 3/4th (76%) of men dedicate time to grooming to take pride in their appearance. The survey underscored that personal appearance and hygiene are primarily pursued for self-esteem. This suggests continuous growth in grooming needs, which will boost the expansion of the hair styling tools market.
What Are The Principal Market Segments In The Global Hair Styling Tools Healthcare Industry?
The hair styling tools market covered in this report is segmented –
1) By Type: Manual, Electric
2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)
3) By Distribution Channel: Hyper markets And Super markets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)
4) By Application: Household, Commercial
Subsegments:
1) By Manual: Brushes And Combs, Hair Rollers, Hair Clips And Pins, Non-Heated Styling Tools
2) By Electric: Hair Dryers, Hair Straighteners, Curling Irons And Wands, Hot Air Brushes, Multi-Stylers
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Which Emerging Market Trends Are Altering The Hair Styling Tools Market?
Major firms in the hair styling tools market, like Beurer GmbH, are prioritizing technological advancements to provide products with improved features for superior user experience and efficient hair styling. For instance, automated curling irons which use motorized technology for automatic hair curling, requiring less effort and skill than the traditional curling irons. In November 2023, Beurer GmbH, a manufacturer of electrical devices from Germany, introduced the HT 75, an automatic curling iron. This new product boosts safety while styling, thanks to its open curling chamber design that significantly reduces the chances of hair entanglement or damage. Additionally, the curling iron has a ceramic and tourmaline coating that promotes hair health during styling. With three temperature modes, it caters to various hair textures and styling desires.
Who Are the Key Players in the Hair Styling Tools Market?
Major companies operating in the hair styling tools market include:
• Panasonic Corporation
• Koninklijke Philips N.V.
• Dyson Limited
• Spectrum Brands Holdings Inc.
• Conair Corporation
• GHD Limited
• Remington Products LLC
• Drybar Inc.
• Farouk Systems Inc.
• Andis Company LLC
• Wahl Clipper Corporation
• Braun GmbH
• Babyliss SAS
• Curlisto
• Bio Ionic Inc.
• T3 Micro
• Rowenta GmbH & Co. KG
• Vidal Sassoon International Ltd
• Instyler
• Hot Tools Professional
• HSI Professional
• Amica International Ltd
• Infiniti Hair
• Sutra Beauty
• NuMe Hair Tools
• Harry Josh Salon
• Bed Head Professional
• ION Beauty
What are the Regional Insights into the Hair Styling Tools Market?
North America was the largest region in the hair styling tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair styling tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
