The head up display (hud) vehicle infotainment market has seen considerable growth due to a variety of factors.
• The head-up display (HUD) vehicle infotainment market has shown rapid growth in recent years. It will grow from $1.63 billion in 2024 to $2.03 billion in 2025, reflecting a compound annual growth rate (CAGR) of 24.7%.
The growth is due to rising disposable incomes, the increasing use of smartphones and navigation systems, the production surge of luxury vehicles, and greater demand for advanced driver assistance systems (ADAS).
The head up display (hud) vehicle infotainment market is expected to maintain its strong growth trajectory in upcoming years.
• The head-up display (HUD) vehicle infotainment market is forecast to grow exponentially, reaching $4.85 billion by 2029 at a CAGR of 24.3%.
Growth drivers include cloud-based technology adoption, luxury vehicle demand, smartphone integration, and rising urbanization. Trends include innovative automotive technology, AR/VR advancements, 5G and AI integration, and advanced driving systems.
The rise in connected vehicles is expected to promote the growth of the head-up display (HUD) vehicle infotainment market. Connected vehicles feature internet connectivity and communication capabilities with other devices and networks. This shift is driven by improved safety, efficiency, infotainment, and consumer demand for advanced connectivity. HUDs in connected vehicles enhance safety and convenience by displaying key information in an easily accessible manner. According to the National Association of Insurance Commissioners, the number of autonomous vehicles in the U.S. is expected to reach 3.5 million by 2025 and 4.5 million by 2030. Therefore, the rising demand for connected vehicles is fueling the HUD market.
The head up display (HUD) vehicle infotainment market covered in this report is segmented –
1) By Service: Entertainment Services, Navigation Services, E-call, Vehicle Diagnostics, Other Services
2) By Form: Embedded, Tethered, Integrated
3) By Operating System: Linux, Qnx, Microsoft, Other Operating Systems
4) By Vehicle Type: Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle
5) By Sales Channel: Original Equipment Manufacturer (OEM), Aftermarket
Subsegments:
1) By Entertainment Services: Music Streaming, Video Streaming, Gaming, Radio and Podcast Services, Interactive Content
2) By Navigation Services: GPS Navigation, Real-Time Traffic Updates, Route Optimization, 3D Mapping, Points of Interest (POI) Display
3) By E-call: Emergency Assistance, Accident Detection, Automatic Crash Notification, Voice and Data Communication
4) By Vehicle Diagnostics: Vehicle Health Monitoring, Engine Performance Monitoring, Fuel Efficiency Tracking, Tire Pressure Monitoring, Battery Health Monitoring
5) By Other Services: Driver Assistance Systems, Climate Control Display, Telematics Integration, Remote Vehicle Control, Over-the-Air (OTA) Updates
Key players in the vehicle infotainment market with a focus on head-up displays (HUDs) are concentrating their efforts on the development of superior technologies like augmented reality (AR) HUDs. The aim is to bolster driver safety while also enabling a more immersive and intuitive driving experience. AR HUD technology enriches the user's vision by superimposing computer-generated sensory info such as graphics, audio, video, and GPS data onto the real-world environment. For example, Harman International Industries, Inc., a US-based automotive firm, launched Ready Vision, an innovative AR HUD technology, in January 2023. The system boasts wide field of view hardware (12° x 4° or 15° x 5°), extended virtual depth, outstanding eye box, and high brightness, packaged in a compact design. The AR system combines cutting-edge software with vehicle sensors to deliver immersive audio-visual alerts to drivers. These alerts include turn-by-turn navigation, collision warnings, alerts for blind spots, lane departure warnings, and notifications for low-speed zones.
Major companies operating in the head up display (HUD) vehicle infotainment market are:
• Hyundai Motor Company
• Robert Bosch GmbH
• Panasonic Automotive Systems Co. Ltd.
• Audi AG
• DENSO Corporation
• Continental AG
• Valeo SA
• Thales Group
• Magneti Marelli S.p.A.
• Harman International Industries Inc.
• Elbit Systems Ltd.
• Garmin Ltd.
• Visteon Corporation
• Nippon Seiki Co. Ltd.
• Pioneer Corporation
• Envisics Ltd.
• DigiLens Inc.
• Navdy Inc.
• Microvision Inc.
• HUDWAY LLC
• Hudly Inc.
North America was the largest region in the head up display (HUD) vehicle infotainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the head up display (HUD) vehicle infotainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.