The home fitness equipment market has seen considerable growth due to a variety of factors.
• In the past few years, the size of the home fitness equipment market has seen significant growth. The market is projected to expand from $18.18 billion in 2024 to $19.98 billion in 2025, with a compound annual growth rate (CAGR) of 9.9%.
The growth observed in the historic period is attributed to the expansion of emerging markets, the surge in prevalent chronic diseases, increased disposable income, a rise in the use of online fitness applications, and an increased awareness of health.
The home fitness equipment market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for home fitness equipment is predicted to experience a significant increase in the forthcoming years, growing to a value of $31.01 billion in 2029 with a compound annual growth rate (CAGR) of 11.6%.
This accelerated growth projected for the forecast period can be linked to factors such as government backing, growth and urbanization of the global population, an increase in wealthier individuals, wider usage of smart devices, and a rise in obesity cases. Key trends to watch during this period include an emphasis on partnerships and acquisitions, the application of artificial intelligence (AI), breakthroughs in product design, technological progress, and the emergence of virtual reality in fitness equipment.
The surge in preventive healthcare awareness, together with a growing preference for personalized workout routines, has fostered the expansion of the home fitness equipment market. Nowadays, individuals favor an active lifestyle that includes regular physical activity to help maintain an ideal weight and to minimize the chances of acquiring chronic diseases. Based on research from the Mayo Clinic, a renowned American nonprofit medical academic institution, 150 to 300 minutes of activities of moderate intensity are required per week. This includes exercises like brisk walking or swimming, which are crucial for preventive care and avoiding weight gain. People are opting for personalized exercise routines, seeking guidance from online experts and individual fitness courses to suit their specific needs. This shift towards preventive healthcare and tailored workout plans has triggered an upsurge in the demand for home fitness equipment market.
The home fitness equipment market covered in this report is segmented –
1) By Product: Treadmills, Elliptical Machines, Rowing Machines, Strength Training Equipment, Other Products
2) By Distribution Channel: Offline Retail Stores, Online, Direct Selling
3) By Application: Home, Small Gyms, Offices, Other Applications
Subsegments:
1) By Treadmills: Motorized Treadmills, Manual Treadmills, Folding Treadmills, Commercial Treadmills
2) By Elliptical Machines: Front-Drive Ellipticals, Rear-Drive Ellipticals, Center-Drive Ellipticals, Elliptical Trainers With Adjustable Incline
3) By Rowing Machines: Air Resistance Rowers, Magnetic Resistance Rowers, Water Resistance Rowers, Hydraulic Resistance Rowers
4) By Strength Training Equipment: Dumbbells (Fixed, Adjustable), Barbells And Weight Plates, Weight Benches (Flat, Adjustable), Resistance Bands, Home Gyms (Multi-station machines)
5) By Other Products: Stationary Bikes (Upright, Recumbent), Kettlebells, Stability Balls, Foam Rollers, Pilates Equipment
Emerging developments in the home fitness equipment market, such as virtual reality fitness accessories, equipment, and applications, are setting a new trend for performing physical exercises. These innovative systems present simulated real-world training and entertaining games that can both inspire and motivate to maintain fitness objectives. They are not only a source of motivation for working out and toning the body but can also save significant costs on cross trainers, treadmills, and stationary bikes. Take, for example, the VR Fitness Company, which is pioneering world-first gym experiences by offering VR fitness machines that are designed to deliver a safe, enjoyable, and invigorating aerobic session for all fitness abilities, making exercising much more appealing and exhilarating. Virtual reality accessories, which can be paired with fitness equipment via Bluetooth and are compatible with the said equipment, are also now available on the market.
Major companies operating in the home fitness equipment market include:
• Peloton Interactive. Inc
• Life Fitness
• Johnson Health Tech
• Nautilus. Inc
• Technogym S.p.A
• Rogue Fitness
• Tonal
• Dyaco International Inc.
• Impulse (Qingdao) Health Tech
• Decathlon SA
• Impulse Fitness
• Yanre Fitness China
• WNQ Fitness
• DHZ Fitness
• SHUA Fitness
• Nortus Fitness Equipment
• Body Strong
• Shuhua Sports Co. Ltd
• Senoh Corporation
• Designpark Corp
• AlphaFit
• Huixiang Fitness Equipment
• Fitbit Inc
• Fitness Division Company
• LLC
• NordicTrack
• HOIST Fitness Systems
• Vogue Fitness
• FitRepublik
• Matrix Fitness South Africa
• Express Fitness
• Fitzone
• NRG Fitness
• Planet Fitness
Asia-Pacific was the largest region in the home fitness equipment market in 2024. Western Europe was the second largest region in the global home fitness equipment market. The regions covered in the home fitness equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa