How Has the Household Cleaning Products Market Size Evolved in Recent Years?
The household cleaning products market has seen considerable growth due to a variety of factors.
• The market size for household cleaning products has seen significant expansion in recent years. It is projected to increase from $125.82 billion in 2024 to $136.06 billion in 2025, with a compound annual growth rate (CAGR) of 8.1%.
The historical growth is correlated with factors such as the rise in health and hygiene consciousness, urbanization, lifestyle changes, environmental awareness, advancements in product innovation, successful branding, and the prevalence of dual-income households.
What Is the Forecasted Market Size and Growth Rate for The Household Cleaning Products Market?
The household cleaning products market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, a robust expansion is anticipated in the household cleaning products market, with its size predicted to reach $198.38 billion by 2029, posting a Compound Annual Growth Rate (CAGR) of 9.9%.
This growth during the forecasted period is largely due to the surge in hygiene awareness caused by the pandemic, increased use of smart homes, a better focus on disinfection, environmentally friendly packaging, and a burgeoning of private labels. Relevant trends for this period include a shift towards greener and more sustainable products, the proliferation of disinfecting and antimicrobial products, the rise of e-commerce platforms, innovative developments in packaging design, and the incorporation of smart, connected technologies.
What Are The Leading Drivers Of Growth In The Household Cleaning Products Market?
The rise in knowledge about natural domestic cleaning items is predicted to fuel the expansion of the household cleaning products industry. These natural goods are often made using materials sourced from nature, including plants, minerals, and essential oils. More and more consumers are choosing these 'green' alternatives, associated with sustainability and without the use of dangerous chemicals. For instance, the Environmental Protection Agency - a government body in the U.S - relaunched their Design for the Environment logo in May 2022 to endorse eco-friendly antimicrobial options. In another development in March 2022, Sensormatic Solutions - a retail technology provider in the U.S and a subsidiary of by Johnson Controls - conducted a survey with 1000 American consumers. The results disclosed an 80% concentration on sustainability, with 70% prepared to increase their expenditure, underlining its significance. Further, with 54% vigorously scrutinizing eco-initiatives, companies are meeting a transformed terrain. Half of the consumers perceive sustainability as vital, influencing their buying habits. Consequently, the escalating cognizance of natural household cleaning items is pushing forward the household cleaning products sector.
What Are The Main Segments Of The Global Household Cleaning Products Market?
The household cleaning products market covered in this report is segmented –
1) By Product: Dishwashing Products, Toilet Cleaners, Surface Cleaners, Laundry Detergents, Other Products
2) By Distribution Channel: Super markets, Convenience Store, Online Retail
3) By Application: Bathroom, Kitchen, Floor
Subsegments:
1) By Dishwashing Products: Dishwashing Liquids, Dishwashing Tablets, Dishwasher Detergents
2) By Toilet Cleaners: Liquid Toilet Cleaners, Toilet Bowl Tablets, Gel Toilet Cleaners
3) By Surface Cleaners: All-Purpose Cleaners, Glass Cleaners, Kitchen Cleaners, Bathroom Cleaners
4) By Laundry Detergents: Liquid Laundry Detergents, Powder Laundry Detergents, Laundry Pods
5) By Other Products: Fabric Softeners, Stain Removers, Air Fresheners, Floor Cleaners, Disinfectant Wipes
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What Emerging Trends Are Influencing The Growth Of The Household Cleaning Products Market?
The trend toward ingredient transparency is rapidly gaining traction in the market for household cleaning products. All cleaning products contain a variety of different ingredients, including various chemicals that enhance their cleaning performance. Consumers are increasingly interested in understanding whether the products they buy are composed of natural or plant-based materials that are biodegradable and sourced in a sustainable manner. As a result, market companies are swiftly moving towards offering transparency in relation to ingredients. For example, the American Cleaning Institute (ACI), a not-for-profit organization representing producers of institutional, household and industrial cleaning products based in America, introduced a new tool in June 2022 called What Cleaning Ingredients Do. Its purpose is to deepen consumer understanding by enhancing transparency and consumer trust. The tool is a straightforward, searchable directory featuring over 800 chemical ingredients typically found in household cleaners, and includes consistent, customer-trusted descriptions of ingredient functions to help promote consumer understanding.
Who Are the Key Players in the Household Cleaning Products Market?
Major companies operating in the household cleaning products market include:
• The Procter & Gamble Company
• Unilever
• Henkel AG & Co. KGaA
• The Dial Corporation
• Colgate-Palmolive
• Reckitt Benckiser Group plc
• Kao Group
• S. C. Johnson & Son Inc
• Amway Corporation
• The Clorox Company
• Church & Dwight Co. Inc.
• The Sun Products Corporation
• Dabur India Limited
• Godrej Consumer Products Limited
• Zep Inc.
• Nice-Pak Products Inc.
• Werner & Mertz GmbH
• Grove Collaborative
• The Honest Company
• McBride plc
• CareClean
• KLEEN
• Ecover
• Bombril S/A
• everdrop GmbH
• Astley Dye & Chemical Co. Ltd.
• Jelmar LLC
• For Life Products
• Method Products PBC
• Aqdot Limited
• Seventh Generation
What Is The Most Dominant Region In The Household Cleaning Products Market?
North America was the largest region in the household cleaning products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the household cleaning products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
