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Global In Counter Barcode Scanners Share Report 2025, Forecast To 2034

24 Mar, 2025

What Is The Current and Historic Market Size Analysis Of The In Counter Barcode Scanners Market?

The in counter barcode scanners market has seen considerable growth due to a variety of factors.
• The market for in-counter barcode scanners has witnessed significant growth in recent years. Its size expanded from $2.3 billion in 2024 to an anticipated $2.5 billion in the year 2025 with a compound annual growth rate (CAGR) of 8.7%.
This growth during the historical period is primarily attributed to factors such as globalizing supply chains and markets, integration with point-of-sale systems, the drive for regulatory compliance, cost savings, and inventory management.

What are the Market Size and Expected Growth Rates for the In Counter Barcode Scanners Market?

The in counter barcode scanners market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated to witness robust expansion in the coming years, the in-counter barcode scanners industry is slated to achieve a value of $3.44 billion by 2029, propelled by a compound annual growth rate (CAGR) of 8.3%.
Several factors triggering growth in this forecasted span include retail automation, AI and machine learning advancements, a rising need for contactless solutions, a greater emphasis on supply chain resilience, and the amplification of omnichannel retail. Major forthcoming trends comprise better AI decoding, multifunctional abilities in in-counter barcode scanners, the inclusion of sustainability aspects, improved data analytics, and options for customization.

Which Key Drivers Are Propelling The In Counter Barcode Scanners Market's Growth?

The rise in the utilization of e-commerce is anticipated to drive the expansion of the in-counter barcode scanners market. E-commerce, the digital business model enabling trade of products and services via the internet, is growing due to factors such as simplicity, increased internet accessibility, and a consumer shift towards online shopping. In-counter barcode scanners, used for processes such as receipt and restocking of goods, order selection and packaging, and shipment, returns, and inventory cycle counts, enhance precision and effectiveness, allowing companies to optimize their operations and reduce expenses. For example, according to the United States Census Bureau, a governmental entity based in the US, e-commerce sales were forecasted to hit $1,118.7 billion in 2023, experiencing an increase of 7.6% (±1.2%) from 2022. Meanwhile, total retail sales grew by 2.1% (±0.4%) during the same duration. E-commerce sales accounted for 15.4% of total sales in 2023, as opposed to 14.7% in 2022. Therefore, the increasing use of e-commerce is contributing to the growth of the in-counter barcode scanners market.

What Are The Key Segments Within The Global In Counter Barcode Scanners Market?

The in-counter barcode scanners market covered in this report is segmented –
1) By Type: One-Dimensional Barcode Scanners, Two-Dimensional Barcode Scanners
2) By Technology: Laser Scanner, Imager, Omni-Directional Scanner
3) By Application: Retail, Healthcare, Transportation And Logistics, Manufacturing, Hospitality, Other Applications Subsegments:
1) By One-Dimensional (1D) Barcode Scanners: Laser Scanners, CCD (Charge Coupled Device) Scanners
2) By Two-Dimensional (2D) Barcode Scanners: Image-Based Scanners, CMOS (Complementary Metal-Oxide-Semiconductor) Scanners

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How Are Emerging Trends Reshaping The Dynamics Of The In Counter Barcode Scanners Market?

Major firms in the in-counter barcode scanners industry are differentiating themselves by creating innovative product offerings, such as AI-powered barcode readers, to secure a competitive market position. An AI-powered barcode reader is a barcode scanning solution that leverages artificial intelligence algorithms to improve barcode recognition's accuracy and efficiency. For example, in October 2023, Cognex Corporation, an American producer of machine vision systems, unveiled their AI-powered Barcode Reader DataMan 380. The DataMan 380 barcode reading units possess a CMOS sensor capable of a resolution up to 5320 x 3032, comparable to 16.13 MPixels, and provide shutter speeds that vary between 15 µs and 200 ms. Employing AI-enhanced decoding capabilities, these scanners have been designed to increase efficiency by simultaneously processing both 1D and 2D codes, specifically created for use in machine vision applications across logistics and manufacturing operations.

Who Are the Key Players In The In Counter Barcode Scanners Market?

Major companies operating in the in-counter barcode scanners market are:
• Honeywell International Inc.
• Fujitsu Limited
• Toshiba Corporation
• Seiko Epson Corporation
• Motorola Inc.
• NCR Corporation
• Zebra Technologies Corporation
• Toshiba TEC Corporation
• Casio Computer Co. Ltd.
• Opticon
• SATO Holdings Corporation
• Unitech Electronics Co. Ltd.
• Datalogic S.p.A.
• Posiflex Technology Inc.
• TSC Auto ID Technology Co. Ltd.
• Newland Auto-ID Tech. Co. Ltd.
• ZULTEC International Co. Ltd.
• CipherLab
• Janam Technologies LLC
• Socket Mobile Inc.

What Are The Regional Insights Into The In Counter Barcode Scanners Market?

North America was the largest region in the in-counter barcode scanners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-counter barcode scanners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.