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Global Incontinence And Ostomy Care Products Growth Drivers 2025, Forecast To 2034

25 Mar, 2025

What Is The Current and Historic Market Size Analysis Of The Incontinence And Ostomy Care Products Market?

The incontinence and ostomy care products market has seen considerable growth due to a variety of factors.
• The incontinence and ostomy care products market has grown steadily in recent years. It will rise from $16.58 billion in 2024 to $17.54 billion in 2025, with a CAGR of 5.8%.
The growth is due to the aging population, better awareness and education, healthcare reforms, advancements in surgical techniques, and patient-centered care.

What are the Market Size and Expected Growth Rates for the Incontinence And Ostomy Care Products Market?

The incontinence and ostomy care products market is expected to maintain its strong growth trajectory in upcoming years.
• The incontinence and ostomy care products market is expected to reach $21.67 billion by 2029, growing at a CAGR of 5.4%.
Growth is driven by the increasing chronic disease burden, home healthcare services expansion, product customization, global market expansion, digital health technologies, and the shift to value-based care. Trends include technological advancements, digital health integration, collaboration, quality improvement, and awareness campaigns.

Which Key Drivers Are Propelling The Incontinence And Ostomy Care Products Market's Growth?

The rising incidence of digestive disorders is expected to increase demand for incontinence and ostomy care products. Digestive disorders, such as gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD), are becoming more prevalent due to diet, lifestyle, and environmental changes. Incontinence and ostomy care products are essential for managing symptoms in individuals with severe digestive issues, particularly after surgery. A 2023 report by Crohn's and Colitis Canada projected that the number of people with IBD in Canada would rise significantly by 2035. As digestive disorders grow, the demand for these care products will increase.

What Are The Key Segments Within The Global Incontinence And Ostomy Care Products Market?

The incontinence and ostomy care products market covered in this report is segmented –
1) By Type: Incontinence Care Products, Ostomy Care Products
2) By Disease Type: Crohn’s Disease, Ulcerative Colitis, Cancer, Diarrhea, Urinary Incontinence
3) By Application: Protection And Cleansing, Security And Leakage Control, Odor Control, Other Applications
4) By End-User: Hospitals, Clinics, Ambulatory Surgical Centers, Home Care Settings, Other End-users Subsegments:
1) By Incontinence Care Products: Adult Diapers, Protective Underwear, Incontinence Pads And Liners, Absorbent Underpads, Incontinence Briefs, Urinary Catheters, Incontinence Creams And Skin Care Products, Disposable Bed Pads, Pull-Up Pants And Slip-on Diapers, Nighttime Incontinence Solutions
2) By Ostomy Care Products: Ostomy Bags (Colostomy, Ileostomy, Urostomy), Pouches And Pouching Systems, Ostomy Skin Barriers And Adhesives, Stoma Care Accessories ( Pastes, Powders), Ostomy Belt And Support Garments, Ostomy Flanges And Rings, Ostomy Irrigation Sets, Pouch Covers And Accessories, Skin Protection And Care Creams For Ostomates, Stoma Caps And Closures

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Which Emerging Market Trends Are Altering The Incontinence And Ostomy Care Products Industry?

Significant businesses operating in the market for incontinence and ostomy care goods are stepping up their activities to create superior products like soft convex ostomy systems, positioning them to have a competitive advantage in the marketplace. Soft convex ostomy systems, crafted for individuals who've undergone an ostomy procedure, where part of the intestine is surgically directed to the abdominal surface to create a stoma, are a unique type of medical device. For instance, in April 2024, Convatec Group plc, a medical device firm from the UK, initiated the release of Esteem Body with Leak Defense in the United States. This is a unique one-piece soft convex ostomy system designed to give a safe, long-lasting seal to prevent leakage. The product offers various soft convexity options to conform to diverse body and stoma shapes and is complemented by robust adhesive substances to safeguard the skin and forestall irritation. Esteem Body with Leak Defense is a part of Convatec's inclusive ostomy care offerings, incorporating innovative elements to augment comfort and assurance for people with ostomies.

Who Are the Key Players In The Incontinence And Ostomy Care Products Market?

Major companies operating in the incontinence and ostomy care products market are:
• Cardinal Health Inc.
• Medtronic PLC
• Medline Industries Inc.
• Kimberly-Clark Corp.
• Becton
• Dickinson and Company (BD)
• Essity AB
• B. Braun Melsungen AG
• UniCharm Corporation
• Smith & Nephew PLC
• Domtar Corporation
• First Quality Enterprises Inc.
• Coloplast AS
• Teleflex Incorporated
• Hartmann Group
• ConvaTec Inc.
• ONTEX International N.V.
• Hollister Incorporated
• Abena AS
• C. R. Bard Inc.
• Salts Healthcare Ltd.
• Attends Healthcare Products Inc.
• Torbot Group Inc.
• TZMO SA

What Are The Regional Insights Into The Incontinence And Ostomy Care Products Market?

North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.