What Fueled The Previous Growth In The Influencer Marketing Platform Market?
The influencer marketing platform market has seen considerable growth due to a variety of factors.
• In recent times, there has been a significant increase in the size of the influencer marketing platform market. The market which is expected to grow from $21.32 billion in 2024 to $28.2 billion in 2025, reveals a compound annual growth rate (CAGR) of 32.3%.
This surge during the historical period can be credited to the rise of social media networks, the escalating impact of social media influencers, the use of data analytics for understanding audience behaviors, the need for authenticity and personalization, and the shift in consumer behavior.
What Can Be Expected from the Influencer Marketing Platform Market Size?
The influencer marketing platform market is expected to maintain its strong growth trajectory in upcoming years.
• The anticipated expansion of the influencer marketing platform market size is projected to be substantial in the coming years. The market is expected to surge to $87.87 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 32.9%.
This anticipated growth during the forecast period can be attributed to the advent of new social media channels, the incorporation of e-commerce attributes, state-of-the-art artificial intelligence-driven analytics, an increase in micro-influencers, and a concentration on long-term relationships. Key trends for the forecasted period entail rising micro-influencers, AI-facilitated influencer matching, dominance of video content, fleeting content and stories, authenticity, and transparency.
What Are the Critical Driver Fuelling The Influencer Marketing Platform Market's Growth?
The influencer marketing platform market is anticipated to experience a surge due to the growing utilization of smartphones. These mobile devices, equipped with advanced computation and connectivity capabilities, are widely used by influencers to produce content for their social media directly. The integrated cameras and editing features offered by smartphones make it easier for influencers to create and modify high-quality visuals for their promotional efforts. For example, a report named The State of Mobile Internet Connectivity 2024, published by the UK-based not-for-profit mobile ecosystem establishment, GSM Association, in October 2024, revealed that around 160 million individuals started using mobile internet in 2023. This growth trend was similar to the one seen in 2022 and took the overall count of smartphone internet users up to roughly 4.3 billion, making up 53% of the global populace. The number of 4G and 5G users increased by 330 million from 2022 to 2023, accounting for almost 80% of mobile internet subscribers globally. As such, the rising popularity of smartphones acts as a driving force for the expansion of the influencer marketing platform market.
How Is The Influencer Marketing Platform Market segmented?
The influencer marketing platform market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism, Other End Users
Subsegments:
1) By Solutions: Influencer Discovery Tools, Campaign Management Solutions, Analytics And Reporting Tools, Payment And Contract Management Solutions
2) By Services: Strategy Development, Content Creation And Management, Influencer Relationship Management, Performance Tracking And Reporting
Pre-Book The Influencer Marketing Platform Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are Emerging Trends Reshaping The Dynamics Of The Influencer Marketing Platform Market?
Leading firms in the influencer marketing platform market are emphasizing on innovative developments, specifically tech-empowered influencer marketing platforms. A tech-empowered influencer marketing platform entails a software solution utilizing artificial intelligence, data-centric technologies, and sophisticated algorithms to help brands efficiently find, engage with, and manage influencers. These platforms employ AI algorithms and databases to spot potential influencers based on parameters like demographics, interests, and audience. For example, in August 2023, Animeta, a tech-empowered creator corporation based in Singapore, introduced a fresh tech-empowered influencer marketing platform called Animeta Brandstar. This platform is the maiden tech-data-supported influencer marketing platform that provides brands with the power for enlightened influencer partnerships. It includes a simplified discovery process and a single-window solution for influencer marketing, attending to brand requirements like influencer finding, effortless execution, and quantifiable performance monitoring for return on investment.
Who Are the Key Players In The Influencer Marketing Platform Market?
Major companies operating in the influencer marketing platform market report are:
• Quotient Technology Inc.
• Hootsuite Inc.
• Impact Tech Inc.
• Brandwatch
• Launchmetrics
• AspireIQ Inc.
• IZEA Worldwide
• Linqia Inc.
• Traackr Inc.
• Social Beat Digital Marketing LLP
• ExpertVoice Inc.
• Open Influence
• Onalytica
• Maverick
• JuliusWorks Inc.
• Lefty
• Klear
• CreatorIQ
• Tagger Media Inc.
• Influencity
• NeoReach
• Lumanu Inc.
• Takumi
• Upfluence Inc.
• GrapeVine Logic Inc.
• Tidal Labs
• Markerly Inc.
What Is The Most Dominant Region In The Influencer Marketing Platform Market?
North America was the largest region in the influencer marketing platform market in 2024. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
