The intelligent apps market has seen considerable growth due to a variety of factors.
• The scale of the intelligent apps market has seen a significant expansion lately. It is set to escalate from $56.62 billion in 2024 to $77.02 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 36.0%.
The remarkable growth during the historic phase is due to heightened focus on cybersecurity, steady advancements in AI hardware, broadened utilization of augmented reality (AR) and virtual reality (VR), the influence of quantum computing, and the incorporation of blockchain for data safety.
The intelligent apps market is expected to maintain its strong growth trajectory in upcoming years.
• The market for intelligent applications is anticipated to experience unprecedented expansion in the coming years, ballooning to $262.33 billion by 2029 at a compound annual growth rate (CAGR) of 35.8%.
The surge expected during this forecast period can be credited to the swift progression in the mobile app environment, IoT device integration, advancements in natural language processing (NLP), the ascent of cloud computing, and a rise in mobile device adoption rate. Key trends for this forecast period encompass explainable AI, human augmentation, integration of emotional intelligence, sustainable and conscientious AI, along with multi-modal interaction.
As the necessity for enterprise applications grows, it is predicted to stimulate the expansion of the intelligent apps market. Enterprise applications are extensive software solutions that aid and optimize intricate organizational business procedures and operations. These intelligent apps usually collaborate with or bolster enterprise applications, utilizing AI and machine learning to improve efficiency, data analytics, and decision-making abilities, thus catering to the dynamic needs of contemporary businesses. For instance, in May 2024, Eurostat, the statistical office of the European Union situated in Luxembourg, reported variances in the usage of Enterprise Resource Planning (ERP) software in EU companies in 2023. About 37.9% of smaller enterprises and 86.3% of larger enterprises adopted the technology. As a result, the rising demand for enterprise applications is promoting the intelligent apps market's growth.
The intelligent apps market covered in this report is segmented –
1) By Type: Consumer Apps, Enterprise Apps, Providers, Infrastructure, Data Collection And Preparation, Machine Intelligence
2) By Store Type: Google Play, Apple App Store, Other Stores
3) By Operating System: IOS, Android, Services, Professional Services, Managed Services
4) By Deployment Mode: Cloud, On- Premises
Subsegments:
1) By Consumer Apps: Personal Finance Apps, Health And Fitness Apps, Social Media And Communication Apps
2) By Enterprise Apps: Customer Relationship Management (CRM) Apps, Human Resource Management (HRM) Apps, Supply Chain Management Apps
3) By Providers: Cloud Service Providers, Software As A Service (SaaS) Providers, Platform As A Service (PaaS) Providers
4) By Infrastructure: Data Storage Solutions, Networking Infrastructure, Security Solutions
5) By Data Collection And Preparation: Data Integration Tools, Data Cleaning And Transformation Tools, Data Visualization Tools
6) By Machine Intelligence: Natural Language Processing (NLP) Solutions, Machine Learning Platforms, Predictive Analytics Tools
Prominent organizations in the intelligent apps marketplace are innovating with products like analytics apps, to establish a strategic advantage. Analytics apps are dedicated software applications crafted specifically for dissecting, understanding and visually representing data. For instance, Salesforce Inc., an American software corporation, unveiled Service Intelligence in November 2023, engineered to augment agent efficiency and enhance customer gratification. This technology is driven by Data Cloud, Salesforce's real-time, large-scale data engine. Service Intelligence allows users effortless access to their business data embedded within Service Cloud, obviating the need for switching between screens for data. The app is equipped with customizable, pre-constructed dashboards for key metrics, harnesses AI-influenced insights via Einstein Conversation Mining, and incorporates Tableau for expansive data investigation. Future updates will introduce Copilot for Service, Einstein Studio, and Customer Effort Score, all focused on further polishing user engagement and generating valuable AI-informed insights.
Major companies operating in the intelligent apps market report are:
• Amazon.com Inc.
• Apple Inc.
• Alphabet Inc.
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• China Mobile Limited
• Meta Platforms Inc.
• Huawei Technologies Co. Ltd.
• Intel Corporation
• International Business Machines Corporation (IBM)
• Oracle Corporation
• SAP SE
• Hewlett Packard Enterprise Company
• Salesforce Inc.
• Cognizant Technology Solutions Corporation
• Baidu Inc.
• ServiceNow Inc.
• Twilio Inc.
• Pegasystems Inc.
• TIBCO Software Inc.
• BlackBerry Limited
• MicroStrategy Incorporated
• CloudMinds Inc.
• Zebra Medical Vision Ltd.
• Avaamo Inc.
• iCarbonX
• Clarifai Inc.
• Arkenea Inc
North America was the largest region in the intelligent apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the intelligent apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.