What Has Been the Growth of the K-12 Testing And Assessment Market So Far?
The k-12 testing and assessment market has seen considerable growth due to a variety of factors.
• The K-12 testing and assessment market has experienced significant growth in recent years. It is projected to grow from $12.53 billion in 2024 to $13.69 billion in 2025, at a CAGR of 9.2%.
This growth is driven by rising awareness of learning, increased use of games for assessment, and a growing focus on personalized learning.
How Will the K-12 Testing And Assessment Market?
The k-12 testing and assessment market is expected to maintain its strong growth trajectory in upcoming years.
• The K-12 testing and assessment market is projected to grow significantly, reaching $19.31 billion by 2029, with a CAGR of 9.0%.
Growth is driven by the rise of private tutoring, increasing demand for online education, and standardized assessments. Major trends include product innovations, partnerships, and technological advancements.
Which Factors Are Boosting Growth In The K-12 Testing And Assessment Market?
The K–12 testing and assessment market is expected to grow due to the increasing demand for online education. Online learning enables personalized and data-driven assessments that enhance student learning. For example, Eurostat reported in January 2024 that 30% of EU internet users aged 16 to 74 participated in online courses in 2023. This trend is driving the K–12 testing and assessment market.
What Key Areas Define The Segmentation Of The Global K-12 Testing And Assessment Market?
The K-12 testing and assessment market covered in this report is segmented –
1) By Component: Software, Content, Services
2) By Product: Curriculum-Based Testing, Non-Curriculum-Based Testing
3) By Method: Blended Method, Online Method, Traditional Method
4) By End-User: Schools, Education Institutions, Government Agencies, Private Organizations
Subsegments:
1) By Software: Assessment Management Software, Learning Management Systems (LMS), Data Analytics And Reporting Software, Test Creation And Delivery Tools
2) By Content: Test Items And Question Banks, Pre-Built Assessments (Standardized Tests, Practice Tests), Adaptive Testing Content, Curriculum-Based Content
3) By Services: Consulting Services, Training And Support Services, Test Administration Services, Data Management And Analysis Services, Scoring And Reporting Services
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What Trends Are Reshaping The Future Of The K-12 Testing And Assessment Market?
Leading corporations in the K-12 testing and assessment market are pioneering new-generation assessment tools to enhancedly gauge and comprehend student performance results. These next-generation evaluations denote a profound step forward in educational assessment, providing a much more individualized, data-centric and interactive approach for measuring and fostering student learning. For instance, New Meridian, a non-profit organization situated in Austria, unveiled ProgressGuide in December 2023- a novel through-year evaluation system, crafted with the aim of aiding school districts in tailoring instruction and tracking student growth progressively through the year. This novel approach to evaluation aligns with New Meridian's objective to further quality education for all students through promoting extensive learning and fostering educational equality.
Who Are the Key Players In The K-12 Testing And Assessment Market?
Major companies operating in the K-12 testing and assessment market are:
• Pearson Plc
• Sylvan Learning LLC
• Educational Testing Service
• Coursera Inc.
• Houghton Mifflin Harcourt
• Instructure Inc.
• Renaissance Learning Inc.
• Scantron Corporation
• ACT Inc.
• NWEA
• Edgenuity
• Excelsoft Technologies Pvt. Ltd.
• Questar Assessment Inc.
• Measured Progress
• Cognia
• Educational Initiatives Pvt. Ltd.
• Istation inc.
• Proprofs Inc.
• Lexia Learning Systems LLC
• Edulastic Inc.
• Cambium Assessment Inc.
• CORE Education and Consulting Solutions
• Illuminate Education Inc.
• Otus LLC
• Classworks Inc.
What Is The Most Dominant Region In The K-12 Testing And Assessment Market?
North America was the largest region in the K-12 testing and assessment market in 2023. The regions covered in the K-12 testing and assessment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
