What Has Driven the Growth of the Kava Root Extract Market in Recent Years?
The kava root extract market has seen considerable growth due to a variety of factors.
•The market size of kava root extract has seen a speedy expansion in recent years. Its growth is projected to rise from $1.37 billion in 2024 to $1.59 billion in 2025, with a compound annual growth rate (CAGR) of 16.4%.
The reasons behind this significant growth during the historic period are the traditional and cultural usage, management of stress and anxiety, application in pharmaceuticals and nutraceuticals, expansion of the herbal remedy market, and increased ethnobotanical research and awareness.
What is the Market Size Forecast for the Kava Root Extract Market?
The kava root extract market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for a swift expansion in the kava root extract market in the upcoming years. Its value is anticipated to reach $2.84 billion by 2029, following a compound annual growth rate (CAGR) of 15.5%.
This upward trend for the predicted period can be ascribed to the evolution of the natural remedies sector, the increasing presence of functional beverages, the advancement of regulatory frameworks, the rise of e-commerce, and universal accessibility coupled with heightened attention towards mental health. The forecast period will also witness key trend shifts such as innovative delivery method developments, clinical research and its validation, incorporation with lifestyle products, partnerships with wellness brands, and an emphasis on cognitive health.
Which Factors Are Boosting Growth In The Kava Root Extract Market?
The growth of the kava root extract market is anticipated to be driven by increasing demand from the pharmaceutical industry. This industry is associated with pharmacy, which involves the creation and distribution of drugs. Kava root extract is employed in the pharmaceutical sector for treating mental health disorders such as anxiety and insomnia. It's also used for stress relief, and improving sleep. In June 2023, data from the European Federation of Pharmaceutical Industries and Associations (EFPIA), a Belgium-based organization that represents the pharmaceutical industry, stated that Europe's total pharmaceutical production was valued at $384,200 million (€340,000 million) in 2022 - an approximate rise of 4.95% from 366,267 million (€323,950 million) in 2021. Thus, the mounting demand from the pharmaceutical sector is spurring the growth of the kava root extract market.
What Key Areas Define The Segmentation Of The Global Kava Root Extract Market?
The kava root extract market covered in this report is segmented –
1) By Type: Kava Root Powder Extract, Kava Root Liquid Extract
2) By Nature: Organic, Conventional
3) By Application: Food And Beverage, Cosmetics And Personal Care, Pharmaceuticals, Other Applications
Subsegments:
1) By Kava Root Powder Extract: Standardized Extracts, Organic Vs. Non-Organic Powder
2) By Kava Root Liquid Extract: Alcohol-Based Extracts, Water-Based Extracts, Concentrated Vs. Non-Concentrated Forms
Pre-Book The Kava Root Extract Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are Emerging Trends Reshaping The Dynamics Of The Kava Root Extract Market?
In an effort to gain exposure, boost market growth through increased product diversity, and educate consumers, key players in the kava root extract market are channeling their strategies towards expanding Kava bars. By doing this, they are not only enhancing their brand's visibility but also facilitating direct consumer access to Kava products, consequently promoting market growth and testing of new products. An exemplary case is that of CuraScientific Corp., a US-based chemical manufacturer, which launched a unique kava extract in July 2023. Their product, designed for rapid absorption and hydration, offers a natural remedy for stress and anxiety. The company intends to allocate $150 million over the forthcoming five years to set up 30 kava Bars while expanding its retail footprint, an indication of their unwavering dedication to the growth of the kava market.
Who Are the Key Players in the Kava Root Extract Market?
Major companies operating in the kava root extract market include:
• NOW Health Group Inc.
• Natrol LLC
• Gaia Herbs Inc.
• Mountain Rose Herbs
• Natural Factors Nutritional Products Ltd.
• Bolise Co. Limited
• Herb Pharm LLC
• Nature's Answers Inc.
• Botanic Healthcare Pvt. Ltd.
• LifeSeasons Inc.
• Oregon's Wild Harvest
• Kona Kava Farms
• Fiji Kava Australia Ltd
• Muddy Waters Kava Inc.
• Taos Herb Company
• Monsoon Beverages LLC
• Pure Mountain Botanicals
• Pacific Island Kava LLC
• Root Of Happiness
• Best Nutrition Products Inc.
• Kavafied LLC
• Botany Evolution LLC
• Electic Institute
• Kava Kauai
• Kava King Products Inc.
• Kalm with Kava
What Is The Most Dominant Region In The Kava Root Extract Market?
North America was the largest region in the kava root extract market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
