What Is The Current and Historic Market Size Analysis Of The Kiwi Fruit Market?
The kiwi fruit market has seen considerable growth due to a variety of factors.
• The kiwi fruit market has grown significantly in recent years, with a forecasted growth from $1.9 billion in 2024 to $2.04 billion in 2025, reflecting a CAGR of 7.7%.
The key drivers for this growth include greater consumer awareness of the health benefits of kiwi fruit, improvements in transportation and logistics, increased demand for exotic fruits in developed markets, the adoption of modern farming practices leading to higher yields, and trade agreements facilitating easier exports and imports.
What Are The Predictions for The Kiwi Fruit Market in the Coming Years?
The kiwi fruit market is expected to maintain its strong growth trajectory in upcoming years.
• The kiwi fruit market is projected to grow to $2.72 billion by 2029, with a CAGR of 7.4%.
Growth is attributed to increasing focus on healthy eating, climate change affecting traditional cultivation areas, a shift toward organic and sustainable kiwi production, government initiatives, and urbanization. Trends include rising demand for organic kiwi, the use of social media for marketing, the development of new kiwi varieties, and integration into functional food products.
Which Drivers Are Accelerating Growth In The Kiwi Fruit Market?
The rising demand for organic food is expected to drive the growth of the kiwi fruit market. Organic food is produced without synthetic chemicals, and the increasing health awareness and desire for transparency in the food supply chain drive this demand. Organic kiwi fruit provides nutritional benefits like higher levels of antioxidants and vitamins. In May 2023, the Organic Trade Association reported an increase in organic food sales, from 59,149 in 2021 to 61,670 in 2022, fueling the kiwi fruit market's growth.
What Are The Core Segments Of The Global Kiwi Fruit Market?
The kiwi fruit market covered in this report is segmented –
1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications
Subsegments:
1) By Fresh Kiwi: Green Kiwi, Gold Kiwi (Yellow Kiwi), Organic Kiwi
2) By Processed Kiwi: Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, Kiwi Puree
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What Trends Are Shaping The Kiwi Fruit Market?
Key players in the Kiwi fruit industry are shifting their focus towards the introduction of pioneering products such as Kiwi extracts, with the aim of enhancing protein assimilation. Kiwi extract is a concentrated substance obtained from kiwifruit that is frequently used due to its potential health advantages and nutritional qualities. As an example, Pharmactive Biotech Products S.L.U, a company with its roots in Spain that is renowned for providing unique natural ingredients, unveiled KWD+, a kiwi fruit extract, in January 2023. The release of KWD+ is characterized by its standardization to possess a minimum of 0.15% actinidin, 0.1% Aktinnamics antioxidants, and a proteolytic enzyme concentration that is up to five times greater than that of fresh kiwi fruit. Such an advanced proposition facilitates more accurate dosage for optimized protein breakdown and absorption, catering to distinct consumer groups such as athletes, older individuals, and vegans. This could potentially broaden the market prospects for Kiwi-derived components in the Kiwi fruit industry beyond mere fruit consumption.
Who Are the Key Players In The Kiwi Fruit Market?
Major companies operating in the kiwi fruit market are:
• Dole plc
• Del Monte Fresh Produce N.A. Inc.
• Chiquita Brands International Inc.
• Zespri Group Limited
• Calavo Growers Inc.
• Enza Zaden
• Seeka Limited
• Fresh Fruits Company
• Eastpack Limited
• Driscoll's Inc.
• Limoneira Company
• Sunkist Growers Inc.
• Plant & Food Research
• Apata Group Limited
• Oppy (The Oppenheimer Group)
• Freshmax Group
• Naturipe Farms LLC
• DMS Progrowers Limited
• Southern Produce Limited
• Auckland Pack and Cool
• Birchwood Packhouse Limited
• Trinity Fruit Company Inc.
• Salix Fruits LLC
What Are The Regional Insights Into The Kiwi Fruit Market?
Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
