The label printing market has seen considerable growth due to a variety of factors.
• In the last few years, the label printing market has seen substantial growth. The market size is projected to escalate from $48.9 billion in 2024 to $52.11 billion in 2025, with a compound annual growth rate (CAGR) of 6.6%. This growth experienced in the historical period is attributable to expansion in the packaging industry, enhancement in brand recognition and marketing strategies, regulatory compliance, changing consumer preferences, and demand for product differentiation.
The Label Printing market is expected to maintain its strong growth trajectory in upcoming years.
• Projected advancements in the label printing market predict a solid upswing in the coming times. It is forecasted to escalate to $70.53 billion by 2029 with a compound annual growth rate (CAGR) of 7.9%.
Factors contributing to this optimistic projection within the forecast period include the rise of e-commerce, sustainability efforts, personalized packaging, brand globalization, and technological development. Key trends anticipated during the forecast period involve personalization and variable data printing, growth in digital color label printing, the development of anti-counterfeit features in labels, customization options for artisanal and craft products, and improvements in label durability and resilience to weather conditions.
The expansion of e-commerce is anticipated to spur the development of the label printing industry. The term e-commerce encompasses the online purchase and sale of products or services, facilitated through digital channels like websites, mobile applications, or online marketplaces. This surge in e-commerce is attributable to the escalating usage of the internet and mobile devices, advancements in website aesthetics and user interface, the increased accessibility of online payment methods, and the convenience of shopping or executing transactions from anywhere and at any time. Label printing bolsters e-commerce expansion by offering services like product labeling, shipping and handling labels, inventory control, and order tracking and fulfillment. For example, data from Digital Commerce 360, a US-based e-commerce insights platform, in February 2023, indicated a 7.7% rise in e-commerce sales in 2022, with US e-commerce sales hitting the $1.03 trillion mark for the first time. Consequently, the rise of e-commerce is promoting the expansion of the label printing market.
The label printing market covered in this report is segmented –
1) By Type: Branding Labels, Weatherproof Labels, Equipment Asset Labels, Warning Or Security Labels, Other Types
2) By Raw Materials: Plastic Or Polymer Labels, Metal Labels
3) By Nature: Permanent, Repositionable, Removable
4) By Mechanism: Pressure Sensitive Labeling, Glue Applied Labeling, Heat Transfer, Other Mechanisms
5) By End User Industry: Consumer Durables, Transportation And Logistics, Automotive, Other End Users
Subsegments:
1) By Branding Labels: Product Labels, Promotional Labels
2) By Weatherproof Labels: Outdoor Labels, Waterproof Labels
3) By Equipment Asset Labels: Barcode Labels, RFID Labels
4) By Warning Or Security Labels: Caution Labels, Tamper-Evident Labels
5) By Other Types: Custom Labels, Eco-Friendly Labels
The surge in technological innovations is a rising trend observed within the label printing industry. To maintain their relevance in the market, firms operating in the label printing sphere are exploiting new technologies like digital and inkjet printing. Digital printing refers to a process that uses digital images printed directly onto multiple mediums such as paper, plastics, textiles, and metals via digital presses or tailored printers. In contrast, inkjet printing, a subset of digital printing, employs inkjet technology to imprint images onto various media. It involves the use of minuscule ink droplets sprayed onto the print surface to produce an image. For instance, in August 2022, the Swiss label printing manufacturing company, Gallus Holding AG, introduced the Gallus One press for digital label printing, a hybrid inline printing device. This press is 340 mm in width and is a UV inkjet digital inline label press capable of operating at a maximum speed of 70 meters per minute or 1,200 dpi in four colors and white. Moreover, the machine also offers auxiliary services within a conventional analog operation, in addition to automation aspects for enhanced efficiency in digital printing.
Major companies operating in the label printing market include:
• Dunmore Ltd.
• H B Fuller Company
• Henkel AG & Co KGaA
• Fuji Seal International Inc.
• Cenveo Worldwide Limited
• Brady Worldwide Inc.
• R.R. Donnelley & Sons Company
• WestRock Company
• 3M
• Avery Dennison Corporation
• Mondi plc
• Constantia Flexibles
• Ahlstrom-Munksjo Oyj
• DuPont de Nemours Inc.
• CCL Industries Inc.
• Multi-Color Corporation
• Autajon Group
• UPM Raflatac
• Coveris Holdings S.A.
• Inland Label & Marketing Services LLC
• WS Packaging Group Inc.
• Labelcraft Products Ltd.
• Resource Label Group LLC
• Advanced Labels NW
• Consolidated Label Co.
• Fort Dearborn Company
• Hammer Packaging Corp.
• Label Art of California Inc.
• Label Concepts Inc.
• Label Crafters Inc.
• Label Graphics Manufacturing Inc.
• Label House Group Ltd.
• Label Impressions Inc.
• Label Makers Inc.
• Label Products Inc.
• Label Solutions Inc.
• Label Source
• Label Technology Inc.
• Label World Ltd.
• AWT Company
• MCC Label
North America was the largest region in the label printing market in 2024. The regions covered in the label printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa