What is the Historical Analysis of the Learning And Education Toys Market Size?
The learning and education toys market has seen considerable growth due to a variety of factors.
• The market size for educational and learning toys has seen substantial growth in recent years. Its estimated worth is expected to increase from $57.83 billion in 2024 to $61.94 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.1%.
The growth experienced during this period can be credited to the rise in educational philosophies, a focus on STEM education, innovative developments in construction toy designs, the expansion of educational TV and media, along with an increased demand for language and literacy toys.
What Does Future Hold for The Learning And Education Toys Market Size?
The learning and education toys market is expected to maintain its strong growth trajectory in upcoming years.
• The market for learning and education toys is set to witness substantial growth in the coming years, reaching a market size of $82.4 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 7.4%.
This projected growth is due to factors such as educational subscription services, diverse and multifunctional toys, parental participation, educational significance, global outreach, and the rise of nascent markets. Also, advancements in Augmented Reality (AR) and Virtual Reality (VR) toys significantly contribute to this growth. Key trends impacting this projected growth are a global shift in the educational approach, the focus on STEM and STEAM education, interaction and the incorporation of technology in toys, the preference for sustainable and eco-friendly toys, and the emphasis on early childhood development.
Which Key Drivers Are Propelling Th Learning And Education Toys Market's Growth?
The escalating preference for strategic and educational toys among kids is fuelling the expansion of the learning and education toys market. Such educational play items, specifically developed for children, stimulate knowledge acquisition. They are designed with specific educational goals in mind, such as teaching kids about a subject or enhancing a particular skill. Strategic toys also have a positive impact on a child's abilities. For example, in the first half of 2024, LEGO System A/S, a Denmark-based toy and games organization, reported a 13% rise in revenue, reaching DKK 31.0 billion from DKK 27.4 billion in the first half of 2023. They also reported a 14% boost in consumer sales, surpassing the toy industry. Hence, the increasing demand for strategic and educational toys among kids boosts the learning and education toys market growth.
What Is The Segmentation Of The Global Learning And Education Toys Market?
The learning and education toys market covered in this report is segmented –
1) By Product Type: Building Sets, Games And Puzzles, Sports And Outdoor Toys
2) By Age Group: Upto 5 years, 5 To 10 years, Above 10 years
3) By Distribution Channel: Hyper market/Super market, Specialty Stores, Departmental Stores, Online Channels
Subsegments:
1) By Building Sets: LEGO Sets, Magnetic Building Blocks, Construction Kits (Wooden Or Plastic), STEM-Focused Building Sets
2) By Games And Puzzles: Board Games, Educational Card Games, Jigsaw Puzzles, 3D Puzzles, Memory And Matching Games
3) By Sports And Outdoor Toys: Educational Sports Equipment, Outdoor Playsets, Active Play Toys, Learning-Focused Outdoor Activities
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What Emerging Trends Are Shaping The Learning And Education Toys Market Landscape?
Smart learning and educational toys which incorporate advanced technology are becoming increasingly prominent in the educational toys market. These smart toys possess a certain degree of artificial intelligence, allowing them to learn, adapt their interaction with users, react to environmental triggers, and comply with previously set patterns. Such toys let children navigate their own play experiences, functioning as an essential educational resource. Leading firms in the educational toys sector are striving to create advanced toys to secure a larger market portion. For example, in September 2024, Atlas Axillia Company (Private) Limited, a Sri Lankan manufacturing firm, unveiled a novel range of educational toys, Atlas PlayPalz, which are designed to foster early childhood development. This introduction incorporated elements like genius zones, genius roots, and genius insights, fostering a cohesive learning ecosystem. These efforts are purposed to blend physical and digital learning landscapes while delivering resources for parents and teaching aids for educators.
Who Are the Key Players in the Learning And Education Toys Market?
Major companies operating in the learning and education toys market include:
• The LEGO Group
• Bandai Namco Holdings Inc.
• Hasbro Inc.
• VTech Holdings Limited
• Atlas Games
• Scholastic Corporation
• TOMY Company Ltd.
• Fisher-Price Inc.
• Crayola LLC
• Goliath Games
• Melissa & Doug LLC
• LeapFrog Enterprises Inc.
• Clementoni S.p.A.
• PlayMonster LLC
• MindWare Holdings Inc.
• Ravensburger AG
• Hape International Inc.
• Elenco Electronics Inc.
• Educational Insights
• Fat Brain Holdings LLC
• ThinkFun Inc.
• Geomagworld SA
• Learning Without Tears
• Alex Brands
• Creativity for Kids
• The Learning Journey International LLC
• K'NEX Brands L.P.
• Galt Toys
• Roylco Inc.
• Learning Wrap-Ups Inc.
• Be Amazing! Toys
• OWI Inc.
• 4M Industrial Development Limited National
• Geographic Partners LLC
• Uncle Milton Industries Inc.
• Scientific Explorer
What are the Regional Insights into the Learning And Education Toys Market?
Asia-Pacific was the largest region in the learning and education toys market in 2024. The regions covered in the learning and education toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
