The lip and cheek tint market has seen considerable growth due to a variety of factors.
• The expansion of the lip and cheek tint market has been quite robust in the previous years. The market, presently valued at $1.57 billion in 2024, is projected to amplify to $1.69 billion in 2025, boasting a CAGR of 7.6%.
This significant growth throughout the historical period can largely be credited to a shift in consumer lifestyles, favouring quick, portable products, enhanced adaptability, and user-friendly usage. Other contributing factors include the non-greasy attributes of lip and cheek tints, offering comfort and appearance enhancement, burgeoning issues associated with extended sun exposure, escalated dryness, premature aging, and darkening of lips, and the increased skincare advantages.
The lip and cheek tint market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the lip and cheek tint market is anticipated to experience robust growth in the forthcoming years. The market is projected to expand to $2.11 billion in 2029, growing at a compound annual growth rate (CAGR) of 5.6%.
The upturn during the projected period is ascribed to the growing attention to appearance amongst professional women, a heightened sense of beauty awareness, surging demand for chemical-free and eco-friendly tints and their lightweight quality, as well as the ongoing trend towards minimal makeup. Dominant trends during the projected period encompass heightened demand for chemical-free and eco-friendly tints, increased innovation in products, research and development for multifunctional tints, escalating technological advancements, and research towards establishing efficient evaluation methods and products.
The increasing consumer preference for beauty products is anticipated to fuel the expansion of the lip and cheek tint market in the future. Cosmetics, substances or products designed to alter or enhance one's physical appearance without modifying the body's composition or functions, are gaining popularity as they fulfill societal beauty norms, elevate personal appearance, and foster self-confidence. Lip and cheek tint in particular offers a versatile color enhancement for lips and cheeks, offering a natural-looking, enduring radiance with little effort. For example, in April 2023, L'Oréal S.A., a cosmetic firm based in France, disclosed a 34.6% surge in the sales of its dermatological beauty division in Q1 2023, totaling €1,685.7 million ($1815.07 million), compared to €1,252.7 million ($1348.84 million) in the previous year. Hence, the escalating demand for beauty products is stimulating the growth of the lip and cheek tint market.
The lip and cheek tint market covered in this report is segmented –
1) By Type: Natural, Synthetic
2) By Flavor: Strawberry, Cocoa, Raspberry, Beetroot, Other Flavors
3) By Packaging Type: Glass Bottles, Stick Tubes, Laminate Tubes, Other Packaging Types
4) By Distribution Channel: Hyper markets Or Super markets, Specialty Stores, Online Retail, Convenience Store, Other Distribution Channels
Subsegments:
1) By Natural: Plant-Based, Mineral-Based, Organic, Herbal
2) By Synthetic: Water-Based, Gel-Based, Cream-Based, Oil-Based
Leading firms in the lip and cheek tint market are creating innovative products like the Korean Barbie Water Lip Tint to strengthen their market standing. This reflects the growing trend of utilizing lip tints for lip and cheek embellishment, promoting natural beauty. For example, Nurraysa, a cosmetics brand from Malaysia, introduced the Korean Barbie Water Lip Tint in October 2022. This product is fortified with Vitamin C and E, offering moisturization and a natural red shade to enhance the overall lip look. These vital vitamins are key in calming, shielding against sun exposure, and fostering overall lip wellness, ensuring lips remain healthy and lively.
Major companies operating in the lip and cheek tint market are:
• LVMH Moët Hennessy Louis Vuitton
• The Procter& Gamble Company
• L'Oréal S.A.
• The Estee Lauder Companies Inc.
• Kao Corporation
• Avon Products Inc.
• Revlon Inc.
• Benefit Cosmetics LLC
• Fenty Beauty
• NYX Professional Makeup
• e.l.f. Cosmetics Inc.
• Glossier Inc.
• Charlotte Tilbury Beauty Ltd.
• Tarte Inc.
• Pat McGrath Labs
• Maybelline LLC
• Huda Beauty
• ColourPop Cosmetics
• Morphe Cosmetics
• Jouer Cosmetics
• Milani Cosmetics
• RENEE Cosmetics Pvt. Ltd.
• COSRX
• Soapworks Ltd.
• Skin Food Co. Ltd.
Europe was the largest region in the lip and cheek tint market in 2024. The regions covered in the lip and cheek tint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.