The lip gloss market has seen considerable growth due to a variety of factors.
• The lip gloss market has grown significantly in recent years. It will grow from $3.77 billion in 2024 to $4.02 billion in 2025, at a CAGR of 6.5%.
This growth is attributed to the expansion of retail and beauty supply stores, the rise of online beauty communities, the growing popularity of mix-and-match beauty products, increasing cosmetic advertising, and rising disposable incomes.
The lip gloss market is expected to maintain its strong growth trajectory in upcoming years.
• The lip gloss market is projected to grow to $5.1 billion by 2029, at a CAGR of 6.2%.
This growth is driven by the rising demand for beauty products, increased awareness of personal grooming, the growing beauty salon industry, and rising purchasing power among women. Trends include technological advancements, cruelty-free formulations, augmented reality, refillable products, and customizable lip gloss options.
The growth of the lip gloss market is expected to be driven by the expanding cosmetics industry. This sector, covering the development, manufacturing, marketing, and sales of products for personal care and enhancing appearance, is thriving due to innovations, social media influence, increasing demand from consumers, digital marketing, and a rising preference for natural and sustainable products. Lip gloss is used to give lips a shiny, glossy finish, along with subtle color or shimmer for a youthful and versatile look. In 2022, the Cosmetic Toiletry and Perfumery Association (CTPA) reported that the sale of color cosmetics increased from 112.26 million units in 2021 to 118.17 million in 2022, and skincare product sales rose from 461.47 million units in 2021 to 479.57 million units in 2022. Thus, the growing cosmetics industry is supporting the growth of the lip gloss market.
The lip gloss market covered in this report is segmented –
1) By Finish: Glossy, Matte, Glitters, Other Finishes
2) By Category: Conventional, Organic And Natural
3) By Distribution Channel: Supermarkets Or Hypermarkets, Beauty Stores, Specialty Stores, Online Platform, Other Channels
Subsegments:
1) By Glossy: High-Shine Lip Glosses, Ultra-Gloss Lip Glosses
2) By Matte: Velvet Matte Lip Glosses, Soft Matte Lip Glosses
3) By Glitters: Sparkling Lip Glosses, Glitter-Infused Lip Glosses
4) By Other Finishes: Sheer Finish Lip Glosses, Metallic Finish Lip Glosses, Satin Finish Lip Glosses
Leading players in the lip gloss industry are increasingly focusing on creating novel products, such as non-sticky versions that deliver a smooth, pleasing sensation while ensuring sustained glossiness and moisturization. Non-sticky multi-use lip gloss variations refer to products that leverage state-of-the-art components to offer a lustrous finish without a sticky feeling, allowing their use on lips and potentially other facial areas for versatile beauty uses. For example, in May 2022, Thread Beauty, an American cosmetics firm, introduced 'Gloss It' lip gloss, a non-sticky, multi-use product that provides a subtle, shiny result using sophisticated vegan components. This product, intended for use on lips, eyes, and cheeks, epitomizes the latest formulation methods for flexibility and comfort, culminating in a nourishing, top-tier cosmetic that boosts overall aesthetic attractiveness.
Major companies operating in the lip gloss market are:
• Procter & Gamble Co.
• L'Oréal S.A.
• Neutrogena Corporation
• The Estée Lauder Companies Inc.
• Chanel S.A.
• Shiseido Company Limited
• Coty Inc.
• Avon Products Inc.
• Giorgio Armani S.p.A.
• Makeup Art Cosmetics (MAC)
• Revlon Group LLC
• Oriflame Cosmetics Global SA
• Burt's Bees LLC
• Maybelline LLC
• Kendo Holdings Inc.
• NARS Cosmetics Inc.
• ColourPop Cosmetics LLC
• Bourjois S.A.
• Elizabeth Arden Inc.
• Bo International Ltd.
• MPlus Cosmetics
• Auraline Beauty
North America was the largest region in the lip gloss market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lip gloss market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.