What Factors Propelled The Growth Of The Liquid Nutritional Supplement Market In The Past?
The liquid nutritional supplement market has seen considerable growth due to a variety of factors.
•In recent times, the liquid nutritional supplement market has seen significant growth. Expected to rise from $29.84 billion in 2024 to $31.58 billion in 2025, it is anticipated the market will experience a compound annual growth rate (CAGR) of 5.8%.
This expansion in the previous years can be credited to factors such as heightened health awareness, a growing elderly population, varied dietary needs, awareness of nutrient deficiencies, marketing and advertising techniques, along with a consumer inclination for tastier alternatives.
What Is The Projected Growth And Market Size For The Liquid Nutritional Supplement Sector?
The liquid nutritional supplement market is expected to maintain its strong growth trajectory in upcoming years.
• Significant expansion is anticipated in the liquid nutritional supplement market in the upcoming years. It is estimated to reach a market size of $40.92 billion by 2029, with a compound annual growth rate (CAGR) of 6.7%.
The anticipated rise during the forecasted period is due to factors such as targeted health solutions, nutrigenomics, personalized nutrition, plant-based and functional ingredients, endorsements by healthcare professionals, and sustainability concerns. Key trends during this period are expected to be clean labels and natural components, functional ingredients and enhancement, plant-based and vegan products, advancements in delivery systems, and sports and performance nutrition.
What Factors Are Driving Growth In The Liquid Nutritional Supplement Market?
The growth of the liquid nutritional supplements market is predicted to be fuelled by an increase in the number of people who are mindful of their health. These individuals prioritize their physical, emotional, and mental health, actively making decisions that boost and maintain it. Liquid nutrient supplements are a popular choice among health-conscious people as they provide an easy and quick way to consume essential nutrients, bypass digestion difficulties and enable high nutrient absorption, thereby helping in weight management and achieving fitness goals. For instance, the Office for National Statistics reported in 2022 that healthcare spending in the UK touched approximately $354.88 billion (£283 billion), a marginal 0.7% rise compared to 2021. Hence, the increase in health-conscious individuals is propelling the liquid nutritional supplement market.
What Are The Main Segments Of The Global Liquid Nutritional Supplement Market?
The liquid nutritional supplement market covered in this report is segmented –
1) By Type: Additional Supplements, Medical Supplements, Sport Nutrition
2) By Ingredient: Botanicals, Vitamins, Minerals, Proteins And Amino Acids, Other Ingredients
3) By Route Of Administration: Oral, Enteral, Parenteral
4) By Distribution Channel: Online Channels, Offline Channels, Pharmacy Chains, Super markets, Drug Stores
5) By End-User: Infants, Children, Adult, Pregnant Women, Old Age
Subsegments:
1) By Additional Supplements: Protein Supplements, Vitamin And Mineral Supplements, Herbal Supplements
2) By Medical Supplements: Nutritional Formulas For Specific Conditions, Enteral Nutrition Products, Pediatric Nutritional Supplements
3) By Sport Nutrition: Performance Enhancers, Recovery Products, Meal Replacement Shakes
Pre-Book The Liquid Nutritional Supplement Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Emerging Trends Are Influencing The Growth Of The Liquid Nutritional Supplement Market?
Product innovation has emerged as a leading trend in the liquid nutritional supplement market, with key market players focusing on the development of novel products to fortify their market stance. For instance, Arla Foods Ingredients, a firm based in Denmark that supplies ingredients for infant nutrition, medial applications, and sports nutrition, launched juice-style oral nutrition supplements (ONS) in May 2023. The goal was to enhance the protein content in medical nutrition. The ONS juice-style beverages from Arla Foods Ingredients are distinctive nutritional drinks offering 7% additional protein without compromising the taste or texture. Lacprodan BLG-100, a complete beta-lactoglobulin product, boasts of an impressive nutritional profile. The new product is devoid of fat and the inclusion of BLG-100 ensures an extremely low viscosity and a stable product throughout its shelf life. Additionally, it is less sharp to taste compared to conventional ONS juice-style products and has an improved texture, thus promoting adherence to medical nutrition.
Who Are the Key Players in the Liquid Nutritional Supplement Market?
Major companies operating in the liquid nutritional supplement market include:
• Nestlé S.A.
• Archer-Daniels-Midland Company
• BASF SE
• Bayer AG
• Abbott Laboratories
• GlaxoSmithKline plc.
• Amway Corporation
• Herbalife International of America Inc
• DuPont Nutrition & Biosciences
• Isagenix International LLC
• The Bountiful Company
• Shaklee Corporation
• GNC Holdings Inc.
• Melaleuca Inc.
• Glanbia Nutritionals Inc
• Usana Health Sciences Inc.
• Nutricia Ltd.
• Arkopharma Laboratories
• Plexus Worldwide LLC
• Jeunesse Global Holdings LLC
• The Juice Plus Company
• Garden of Life LLC
• LifeVantage Corporation
• Mannatech Incorporated
• Zija International Inc
• Nature's Sunshine Products Inc.
• Synergy Worldwide Inc.
• Liquid Health Inc.
• Carlyle Nutritionals LLC
What Is The Most Dominant Region In The Liquid Nutritional Supplement Market?
North America was the largest region in the liquid nutritional supplements market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
