What Fueled The Previous Growth In The Location Analytics Market?
The location analytics market has seen considerable growth due to a variety of factors.
• The size of the location analytics market has experienced substantial expansion in the previous few years. The market, which was valued at $23.31 billion in 2024, is projected to increase to $26.33 billion in 2025, with a compound annual growth rate (CAGR) of 12.9%.
The historical growth of this market can be credited to factors such as the incorporation of GPS technology into smartphones, the emergence of location-based services (LBS), the application of geographic information system (GIS), the escalating application of location analytics in retail for purposeful marketing, as well as the deployment of location-centric analytics in managing supply chains.
What Is The Expected Growth In The Location Analytics Market Size?
The location analytics market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, we anticipate the location analytics market to experience a significant surge in growth, with its value projected to reach $49.34 billion by 2029, reflecting a compound annual growth rate (CAGR) of 17.0%.
The predicted growth in the forecast period could be a result of multiple trends including an increase in the integration of location analytics into the internet of things (iot), a rising demand for real-time location intelligence, incorporation of location analytics with artificial intelligence (AI), an increased use of location analytics in developing smart cities, and its rising utilization in the healthcare sector for location-specific analysis. Key trends predicted for the forecast period involve the advancement and development of indoor location analytics solutions, a keen focus on privacy and ethical use of location data, incorporation of augmented reality (AR) in location analytics, application of location analytics in predictive analytics, and its deployment in managing risks and security.
What Are The Leading Drivers Of Growth In The Location Analytics Market?
The expected growth of the location analytics market is being driven by the increased adoption of spatial data and analytical tools. These tools provide a deeper understanding, insight, decision-making ability, and prediction by incorporating multiple layers of geographic data, which includes elements like traffic, weather, and geography among others. The predictive power of location data can be used to anticipate demand, pinpoint potential upheavals in the supply chain, assist in infrastructure planning, and more tasks. For instance, Impact Networking, a business technology firm based in the US, has reported an average return on investment of 1300% in enterprises using business intelligence and analytics. As a result, this surge in utilization of spatial data and analytical tools fuels the growth of the location analytics market.
How Are The Segments Defined Within The Global Location Analytics Market?
The location analytics market covered in this report is segmented –
1) By Location Type: Outdoor Location, Indoor Location
2) By Component: Solutions, Services
3) By Deployment Mode: On Premise, Cloud
4) By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning And Optimization, Emergency Response Management, Location Selection And Optimization, Other Applications
Subsegments:
1) By Outdoor Location: Geospatial Analytics, GPS Data Analytics, Mobile Location Analytics
2) By Indoor Location: Wi-Fi Analytics, Bluetooth Beacons, RFID Tracking, Indoor Mapping Solutions
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How Are New Trends Expected To Influence The Growth Of The Location Analytics Market?
Top firms in the location analytics industry are creating advanced solutions such as location intelligence platforms to enhance their service offerings with sophisticated features. These platforms are software systems that amalgamate, scrutinise and illustrate geographic data, offering crucial insights for strategic decision-making and planning in different sectors. For example, Unacast, a firm based in the US that specializes in location intelligence services, unveiled ‘Unacast Insights’ in May 2023. This formidable platform is designed for real estate investors, retailers, and marketers keen on examining patterns of people's movement across the United States and in specific locations. The platform offers users the possibility of engaging with migration and demographic trends at the level of states, cities, and zip codes, and exploring foot traffic patterns across select locations and points of interest.
Who Are the Key Players in the Location Analytics Market?
Major companies operating in the location analytics market include:
• Alteryx Inc.
• Cisco Systems Inc.
• CleverMaps Inc.
• Environmental Systems Research Institute Inc. (ESRI)
• GaliGeo
• Google LLC
• Here Technologies
• Hexagon AB
• Indoor Atlas Ltd
• Lepton Software Limited
• Microsoft Corporation
• Pitney Bowes Inc.
• PlaceIQ Inc.
• Precisely Inc.
• SAP SE
• SAS Institute Inc.
• Sparkgeo Consulting Inc.
• TIBCO Software Inc.
• TomTom International BV
• Zebra Technologies Corporation
• GapMaps
• Hardcastle GIS Solutions Inc.
• Locale. ai Inc.
• Mapidea Lda
• NEWGROVE Limited
• Orbica Limited
• Placense
• Esri Technologies Limited
• International Business Machines Corporation (IBM)
• CleverAnalytics AS
• Foursquare Labs Inc.
• Geoblink S. L.
• Mapbox Inc.
• Near Pte Ltd.
• Geospark Analytics
• Geosys Enterprise Solutions Pvt. Ltd.
• Geotab Inc.
What Is The Most Dominant Region In The Location Analytics Market?
North America was the largest region in the location analytics market in 2024.The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
