The makeup tools market has seen considerable growth due to a variety of factors.
• The market size of makeup tools has seen a quick expansion in the past few years. There will be a growth from $2.88 billion in 2024 to $3.18 billion in 2025, experiencing a compound annual growth rate (CAGR) of 10.5%.
Factors such as influence from social media, fashion fads, the impact of film and television, beauty bloggers and influencers, advancement in technology, and cultural variety have contributed to the growth during the historic period.
The makeup tools market is expected to maintain its strong growth trajectory in upcoming years.
• A robust expansion is anticipated in the makeup tools market size in the near future. It is predicted to escalate to $4.45 billion by 2029, with a compound annual growth rate (CAGR) of 8.8%.
The augmentation during this forecast period can be credited to the emergence of male makeup markets, prevailing fashion industry tendencies, the sustained growth of makeup sales online and digital beauty platforms, subscription-based models, and partnerships between cosmetics brands and social media influencers. Key trends projected during this period encapsulate clean beauty commodities, multi-purpose makeup products, virtual 'try-on' technologies, conventional beauty standards, and an intention to reach a broader audience.
The growth of the makeup tools market is anticipated to be fostered by the burgeoning beauty and cosmetics industry. This industry, characterized by its dynamic and diverse nature, includes the creation, promotion, and sale of products aimed at improving and enhancing one's aesthetic appeal. The sector is witnessing growth driven by the escalating consumer demand for self-care and individualized grooming. This expansion of the beauty and cosmetics industry is stimulating innovation and a need for advanced makeup tools, transforming application methods and amplifying user experience. For example, the National Hair and Beauty Federation, a trade industry group based in the UK, reported in June 2023 that there was an increase of 2,215 hair and beauty businesses in 2022, bringing the total to 48,425 businesses. The hair and beauty segment accumulated $5.81 billion (£4.6 billion) in revenue in 2021. Thus, the growing beauty and cosmetics industry is a significant catalyst for the makeup tools market's expansion.
The makeup tools market covered in this report is segmented –
1) By Product: Makeup Brushes, Eyelash Tools, Disposable Makeup Tools, Sponge, Other Products
2) By Cosmetic Type: Organic Cosmetics, Synthetic Cosmetics
3) By Distribution Channel: Offline, Online
4) By Application: Personal, Professional
Subsegments:
1) By Makeup Brushes: Face Brushes, Eye Brushes, Lip Brushes, Kabuki Brushes, Fan Brushes, Contour Brushes, Highlight Brushes
2) By Eyelash Tools: Eyelash Curlers, Eyelash Tweezers, False Eyelash Applicators, Eyelash Comb, Eyelash Brushes, Lash Separators
3) By Disposable Makeup Tools: Cotton Pads, Makeup Wipes, Cotton Swabs, Makeup Sponges (Disposable), Disposable Mascara Wands, Disposable Eyeliner Stamps
4) By Sponge: Makeup Sponges, Powder Puff Sponges, Silicone Sponges, Sponge Applicators, Puff Balls
5) By Other Products: Makeup Tool Kits Or Set, Cosmetic Bags, Eyebrow Shapers, Sharpener, Brush Cleaners Or Tool Cleaners, Makeup Shields Or Protectors
Leading businesses within the makeup tool industry, such as F.S. Korea Industries Inc., are shifting their focus towards creating cutting-edge products including detachable makeup brushes to gain a competitive advantage in the market. Detachable makeup brushes allow for simple cleaning, upkeep, and personalization due to their design, which can be taken apart or have switchable elements. For example, F.S. Korea Industries Inc introduced a novel makeup brush named GoBrush in March 2023. This South Korean makeup tool maker's product features changeable parts, enabling consumers to put the three components (fibers, ferrule and handle) together according to their individual needs. Users can substitute the fibers after usage and reutilize the ferrule and handle. This reduces the usage of glue, enables recycling, and provides opportunities for customization.
Major companies operating in the makeup tools market are:
• LVMH Moët Hennessy Louis Vuitton (LVMH)
• L'Oréal S.A.
• The Estée Lauder Companies Inc.
• Chanel Inc.
• Shiseido Company Limited
• Avon Products Inc.
• KIKO S.p.A.
• e.l.f. Beauty Inc.
• Etude House
• Artdeco
• MAC Cosmetics
• Sigma Beauty
• Beauty Blender
• Watsons Singapore
• ZOEVA GmbH
• Chikuhodo
• Real Techniques
• Make Up For Ever LLC
• SHANY Enterprises Inc.
• Nanshy Limited
• Bestope
• Kevyn Aucoin Beauty
• NARS Cosmetics
North America was the largest region in the makeup tools market in 2024. The regions covered in the makeup tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.