What are the Historical Developments and Current Growth Metrics of the Marketing Automation Software Market?
The marketing automation software market has seen considerable growth due to a variety of factors.
• In recent years, the market size of marketing automation software has experienced swift growth. The forecast for its growth suggests an increase from $7.15 billion in 2024 to $8.23 billion in 2025, with a compound annual growth rate (CAGR) of 15.2%.
The historical growth period has been influenced by factors such as attention to lead generation and conversion optimization, the emergence of influencer marketing, the need for marketing automation consulting services, the need for improved customer engagement and retention, and the expansion of email marketing automation.
What Is The Projected Growth Of The Marketing Automation Software Template Market?
The marketing automation software market is expected to maintain its strong growth trajectory in upcoming years.
• In the following years, a swift expansion is anticipated in the marketing automation software market size, with the prediction of reaching $14.73 billion by the year 2029, boasting a compound annual growth rate (CAGR) of 15.7%.
The surge within the projected time frame can be credited to the elevated demand for tailored customer experiences, the emergence of influencer marketing, the incorporation of marketing automation in financial services, and the rising significance of customer journey mapping. During the forecast period, some major trends like integration with customer service platforms, the movement towards account-based marketing, combination with data management platforms, integration with sales automation tools, and technological advancement will dominate.
What Are The Key Drivers Fueling Growth In The Marketing Automation Software Market?
The anticipated expansion of digital marketing platforms is predicted to fuel the development of the marketing automation software sector. Digital marketing platforms are businesses' diverse web-based tools and strategies to advertise their offerings, connect with their desired consumers, and facilitate sales. The growth of these digital marketing platforms can be attributed to the prevalent use of internet-enabled devices like smartphones and computers which have boosted global internet usage, granting businesses a larger customer base online. Marketing automation software optimizes routine activities such as email marketing and social media publishing, improving the effectiveness of digital marketing platforms and facilitating individualized user engagement. For instance, NGDATA, a digital experience firm based in Belgium, stated in June 2024 that Digital advertising expenditure totaled $522.5 billion in 2021 and is forecasted to rise to $835.2 billion by 2026. Moreover, social media marketing plays a critical role in digital marketing, with expected worldwide spending to escalate from $141 billion in 2022 to almost $262 billion by 2028. As a result, the expansion of digital marketing platforms stimulates the growth of the marketing automation software sector.
What Are The Principal Market Segments In The Global Marketing Automation Software Industry?
The marketing automation software market covered in this report is segmented –
1) By Deployment: Cloud-Based Deployment, On-Premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-User Verticals
Subsegments:
1) By Cloud-Based Deployment: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premise Deployment: Single-Tenant Systems, Multi-Tenant Systems
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Which Emerging Market Trends Are Altering The Marketing Automation Software Industry?
Leading businesses in the marketing automation software sector are concentrating their efforts on innovating futuristic technology like marketing automation integration solutions, with the goal of securing a strategic advantage in the market. Essentially, marketing automation integration solutions entail the amalgamation and linkage of several marketing tools, platforms, or software applications to simplify and automate a myriad of marketing operations and processes. To illustrate, Yodelpop Inc., a digital marketing firm based in the U.S, rolled out RaiserSync and YourMemberSync in January 2023. These newly introduced connectors enable organizations and charities to effectively utilize HubSpot's marketing automation tools to craft powerful marketing campaigns and communications through the deployment of the YourMembership association management system or the Raiser's Edge NXT donor management system.
Who Are the Key Players In The Marketing Automation Software Market?
Major companies operating in the marketing automation software market are:
• Oracle Corporation
• Salesforce.com Inc.
• Adobe
• HubSpot Inc.
• J2 Global Inc.
• Zoho Corporation Pvt. Ltd.
• Klaviyo Inc.
• ActiveCampaign LLC
• SugarCRM Inc.
• SharpSpring Inc.
• ConvertKit LLC
• Campaign Monitor Pty Ltd.
• Ontraport Inc.
• Leadpages Inc.
• Autopilot HQ Inc.
• AWeber Systems Inc.
• EngageBay Inc.
• The Rocket Science Group LLC
• GetResponse Sp. z o.o.
• Sendinblue SAS
• Act-On Software Inc.
• Iterable Inc.
• Acquia Inc.
• Agile CRM Inc.
• Benchmark Internet Group LLC
• MarketSharp Software LLc.
What Are The Regional Insights Into The Marketing Automation Software Market?
North America was the largest region in the marketing automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
