What Has Driven the Growth of the Marketing Cloud Platform Market in Recent Years?
The marketing cloud platform market has seen considerable growth due to a variety of factors.
•The scale of the marketing cloud platform market has seen significant expansion in the past few years. The market, currently worth $13.15 billion in 2024, is set to witness a surge to $14.24 billion in 2025, with a compound annual growth rate (CAGR) of 8.3%.
Factors contributing to this historic growth include initiatives for digital transformation, the implementation of data-informed marketing strategies, the execution of multi-channel marketing campaigns, improvement of customer experience, and the increasing demand for marketing automation.
What is the Market Size Forecast for the Marketing Cloud Platform Market?
The marketing cloud platform market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the marketing cloud platform market's substantial expansion in the coming years, with projections indicating a surge to "$22.11 billion in 2029 along with a compound annual growth rate (CAGR) of 11.6%.
This growth in the predicted period is the result of a multitude of factors including the adoption of artificial intelligence (AI), a strong focus on account-based marketing, increased attention to privacy and compliance issues, the emergence of conversational marketing, and a shift towards results-oriented marketing. Key trends forecasted for this period consist of an increased emphasis on account-based marketing (ABM), improved mapping of customer journeys, the incorporation of voice search optimization, experiences enhanced by augmented reality (AR) and virtual reality (VR), and strategic partnerships aimed at expanding the ecosystem.
What Are The Core Factors Supporting Growth In The Marketing Cloud Platform Market?
The expansion of the marketing cloud platform market is anticipated to be fuelled by the escalating use of social media advertising. This encompasses the selling of goods or services on various platforms like Facebook, Instagram, Twitter, LinkedIn, among others. The marketing cloud platform is advantageous in boosting social media marketing by heightening email marketing objectives, permitting the monitoring of every customer interaction on social media, and bringing automation into the marketing process. As per DataReportal, a digital reference library based in Singapore, Linkedin's advertising reach escalated by 19.3% while Twitter's ad reach grew by 15.5% and Snapchat's ad reach climbed by 36.9% in 2022 and 2023 respectively. Consequently, the heightened use of social media advertising is a contributing factor to the growth of the marketing cloud platform market in the future.
What Are The Major Segments Within The Global Marketing Cloud Platform Market?
The marketing cloud platform market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Solution: Digital marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
Subsegments:
1) By Platforms: Customer Relationship Management (CRM), Content Management Systems (CMS), Email marketing Platforms, Social Media marketing Platforms, Analytics And Reporting Tools, marketing Automation Platforms
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services
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Which Trends Are Expected To Transform The Marketing Cloud Platform Market?
One significant trend emerging in the marketing cloud platform market is the rise of technological progress. To retain their market position, firms involved in this market are embracing innovative technologies. For instance, Salesforce Inc., an American CRM company, unveiled a new platform called Salesforce Inc. Genie in September 2022. This advanced hyperscale platform provides real-time data adjustments in response to variations in client data and needs, thereby boosting highly personalized experiences in sales and marketing.
Who Are the Key Players in the Marketing Cloud Platform Market?
Major companies operating in the marketing cloud platform market include:
• Salesforce Inc.
• Adobe Inc.
• Oracle Corporation
• Pegasystems Inc.
• HubSpot Inc.
• International Business Machines Corporation
• Cision Ltd.
• Redpoint Global Inc.
• Infusion Software Inc.
• Zen Cloud Technologies
• Insider Pte. Ltd.
• Etrigue Corp.
• Optimizely Inc.
• WebEngage Technologies Private Limited
• MoEngage Inc.
• CleverTap Inc.
• Braze Inc.
• Leanplum Inc.
• Airship Inc.
• Iterable Inc.
• Sailthru Inc.
• Bluecore Inc.
• Listrak Inc.
• Segment Inc.
• Tealium Inc.
• mParticle Inc.
• Treasure Data Inc.
• BlueConic Inc.
• SmarterHQ Inc.
What Is The Most Dominant Region In The Marketing Cloud Platform Market?
North America was the largest region in the marketing cloud platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
