What Is The Current and Historic Market Size Analysis Of The Mascara Market?
The mascara market has seen considerable growth due to a variety of factors.
• The size of the mascara market has seen robust growth in the past few years. The market will swell from $7.14 billion in 2024, reaching $7.66 billion in 2025, with a compound annual growth rate (CAGR) of 7.3%.
The historical period's growth can be traced back to the burgeoning beauty and fashion trends, the impact of beauty influencers, the rising need among consumers for convenience, the growth of both online and offline retail sectors, and the intensified global attention to cosmetics that enhance the eyes.
What Is The Forecast For The Mascara Market Size?
The mascara market is expected to maintain its strong growth trajectory in upcoming years.
• The foreseeable future is predicted to witness significant expansion for the mascara market, with projections indicating a growth to $10.06 billion in 2029, reflecting a compound annual growth rate (CAGR) of 7.0%.
Factors contributing to this escalation during the forecast period include the rising need for eco-friendly packaging, demand surge for hypoallergenic and pure beauty products, increasing popularity of multifunctional mascaras, development in e-commerce platforms, as well as the proliferation of beauty tutorials on social media channels. Other trends observed throughout the forecast period encompass the impacts of minimalist beauty regimes, the advent of personalized mascaras, the growth of clean beauty, the adoption of advanced brush technology for exact application, and the prominent role of star- and influencer-led brand partnerships.
What Are The Essential Drivers Behind The Growth Of The Mascara Market?
The escalating number of employed women is projected to accelerate the growth of the mascara market. This group comprises women who are actively taking part in various economic activities across distinct industries and occupations. The access to greater educational opportunities, changes in societal views and enhanced career advancement possibilities are some factors leading to an increase in the number of working women. Mascara bolsters the self-assurance and professional presence of these women by providing a rapid and efficient means to accentuate their eyes, in line with their hectic lifestyles. For example, a report published in March 2023 by the U.S. Bureau of Labor Statistics, a governmental agency in the U.S., revealed that the District of Columbia had the leading labor force participation rate among women in the U.S. in 2022 at 66.5%, trailed by Nebraska (65.5%), Minnesota (63.9%), North Dakota (63.8%) and South Dakota (63.6%). In addition, the labor force participation rate for women between the ages of 16 to 19 in the U.S. was noted at 37.2%, and for those aged 65 and over, the rate was at 15.5%. Thus, the increasing number of working women is anticipated to stimulate growth in the mascara market.
How Is The Global Mascara Market Divided Into Key Segments?
The mascara market covered in this report is segmented –
1) By Product: Volumizing, Lengthening, Curling, Other Products
2) By Category: Regular, Waterproof
3) By Form: Liquid, Gel, Cream, Other Forms
4) By Distribution Channel: Online Channel, Specialty Stores, Supermarkets Or Hypermarkets, Convenience and Departmental Stores, Other Distribution Channels
5) By End-User: Individuals, Professionals
Subsegments:
1) By Volumizing: Fiber Volumizing Mascara, Cream-Based Volumizing Mascara, Gel Volumizing Mascara
2) By Lengthening: Fiber Lengthening Mascara, Water-Based Lengthening Mascara, Gel Lengthening Mascara
3) By Curling: Waterproof Curling Mascara, Non-Waterproof Curling Mascara, Heated Curling Mascara
4) By Other Products: Waterproof Mascara, Smudge-Proof Mascara, Tinted Mascara
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How Are Emerging Trends Reshaping The Dynamics Of The Mascara Market?
Major companies operating in the mascara market are focusing on developing innovative products, such as tahitian microalgae-based mascara, to enhance product sustainability and provide nourishing benefits for healthier lashes. Tahitian microalgae-based mascara refers to a cosmetic product that incorporates extracts from microalgae native to Tahiti, known for their nourishing and moisturizing properties, to promote healthier and more voluminous eyelashes. For instance, in June 2024, Goop Inc., a US-based lifestyle and wellness company, launched the Featherlash Lifting Serum Mascara, priced at $28, enhancing its beauty lineup that includes products such as the Colorblur Glow Balm and Clean Nourishing Lip Balm. This innovative mascara, available on Goop's website and select retailers such as Nordstrom, combines beauty with skincare benefits. It features a proprietary Widelash Complex, enriched with peptides, panthenol, and biotin to strengthen lashes, alongside Tahitian microalgae for added density and Vitamin E for conditioning.
Who Are the Key Players In The Mascara Market?
Major companies operating in the mascara market are:
• Christian Dior SE
• L'Oréal SA
• Chanel S.A.
• The Estée Lauder Companies Inc.
• Shiseido Company Limited.
• Mary Kay Inc.
• Maybelline
• Revlon Inc.
• Yves Saint Laurent SAS
• Benefit Cosmetics LLC
• Oriflame Cosmetics S.A.
• Fenty Beauty
• Anastasia Beverly Hills Inc.
• Lancôme
• Tarte Inc.
• Too Faced Cosmetics Inc.
• Urban Decay Cosmetics Inc.
• CoverGirl Cosmetics.
• Bobbi Brown Cosmetics Inc.
• Make-up Art Cosmetics Inc.
What Are The Regional Insights Into The Mascara Market?
Asia-Pacific was the largest region in the mascara market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mascara market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
