What Has Been The Evolution of the Media Monitoring Tools Market in Recent Years?
The media monitoring tools market has seen considerable growth due to a variety of factors.
•The market size of media monitoring tools has experienced fast-paced growth in the last few years. Its size is projected to increase from $4.99 billion in 2024 to $5.68 billion in 2025, with an estimated compound annual growth rate (CAGR) of 13.7%.
The historical growth trend is linked to several factors including the emphasis on reputation management, the impact of globalization and multilingual capabilities, the shift towards integrated platforms, the evolution of artificial intelligence and machine learning, and the demand for real-time monitoring.
What Is the Forecasted Market Size and Growth Rate for The Media Monitoring Tools Market?
The media monitoring tools market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market for media monitoring tools is expected to experience significant growth, reaching $10.65 billion by 2029 with a compounded annual growth rate (CAGR) of 17.0%.
The growth during the forecast period may be due to factors such as AI and machine learning integration, the necessity for real-time monitoring and alerts, the expansion of social media monitoring, enhanced security and privacy of data, and worldwide market proliferation. The forecast period will also see trends like compliance and ethics monitoring, emphasis on data visualization and insights, analysis of visual and video content, customizable and scalable solutions, and multi-channel tracking and integration.
Which Factors Are Boosting Growth In The Media Monitoring Tools Market?
The accelerated use of social media is set to fuel the expansion of the media monitoring tools market. Social media encompasses a range of websites and software geared towards collaboration, interconnectedness, content sharing and feedback from the community. Media monitoring tools are essential for such platforms to monitor their audiences and the industry by focusing on trending topics, certain keywords, hashtags, and mentions relevant to a business. Thus, the flurry of social media usage is anticipated to elevate the media monitoring tools market. For instance, a report by Hootsuite Inc., a social media tool provider based in the US, forecasted that by 2023, there will be 4.74 billion global social media users and over 93% of internet users will be engaging with social media. Additionally, in North America, social media usage stands at 76%. Consequently, the exponential adoption of social media is acting as a catalyst for the media monitoring tools market expansion.
What Key Areas Define The Segmentation Of The Global Media Monitoring Tools Market?
The media monitoring tools market covered in this report is segmented –
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
Subsegments:
1) By Software: Monitoring Software, Analytics Software, Reporting Software
2) By Service: Consulting Services, Implementation Services, Support And Maintenance Services
Pre-Book The Media Monitoring Tools Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are Emerging Trends Reshaping The Dynamics Of The Media Monitoring Tools Market?
Innovations in technology are a significant trend emerging in the media monitoring tools market. Major corporations in this market are focused on creating new technological solutions to bolster their standing. For instance, Onclusive, a media monitoring platform based in the US, released two innovative additions to their software suite for media monitoring: Essentials and Pro. These unique solutions provide effective, smart media monitoring that can be seamlessly implemented across teams of all sizes and offers on-the-spot, flexible measurement and reporting. Essentials and Pro deliver swift, AI-driven insights essential for building communication strategies and assessing their success. Onclusive Pro automates the task of collating results and generating reports, saving several hours every week.
Who Are the Key Players in the Media Monitoring Tools Market?
Major companies operating in the media monitoring tools market include:
• Agility PR Solutions LLC
• BoomSonar Suite
• Burrelle's Information Services LLC
• Cision US Inc.
• Coosto
• Hootsuite Inc.
• Lucidya LLC
• M-Brain Group
• Meltwater
• SemanticForce
• Snap Trends Inc.
• Sprinklr Inc.
• YouScan
• Buzzcapture BV
• Ubermetrics Technologies GmbH & Co KG
• Critical Mention
• Talkwalker
• Mention
• Brand24 Global Inc.
• Brandwatch
• TrendKite
• BuzzSumo Limited
• Cyfe Inc.
• SumAll Inc.
• Tailwind
• Oracle Corporation
• Alphabet Inc.
• Pinterest Inc.
• Twitter Inc.
• Salesforce.com Inc.
• Glean.info
• TVEyes Inc.
What Is The Most Dominant Region In The Media Monitoring Tools Market?
North America was the largest region in the media monitoring tools market in 2024. The regions covered in the media monitoring tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
