The mhealth apps market has seen considerable growth due to a variety of factors.
• In the recent past, the size of the mhealth apps market has experienced substantial growth. It is projected to expand from a size of $67.4 billion in 2024 to a whopping $82.98 billion in 2025, indicating a compound annual growth rate (CAGR) of 23.1%.
Several factors have contributed to this growing trend, including enhanced measures for data security and privacy, an increase in healthcare costs, changing ways of patient engagement, widespread adoption by healthcare providers, and management of chronic diseases.
The mhealth apps market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for mhealth applications is anticipated to experience dramatic growth in the coming years, reaching $211.62 billion in 2029 with a compound annual growth rate (CAGR) of 26.4%.
Multiple factors such as concerns over user privacy and security, changes in healthcare policies, shifts in consumer behavior, the incorporation of wearable devices, and the growth of telemedicine are key contributors to the projected growth. Notable trends for the forecast period are the gamification and engagement, provision of preventive healthcare solutions, increased healthcare accessibility, focus on behavioral health and mental wellness, and the integration with wearable devices.
The surge in awareness about mHealth applications, stemming from their escalating advantages in ameliorating the condition of patients, is anticipated to fuel the expansion of the mHealth apps industry. A growing number of individuals are progressively adopting these health apps, thus boosting their prevalence. Such applications offer numerous pros in tracking the health status of patients. To illustrate, as per Business Of Apps, a B2B publication and data platform from the UK for the international app sector, the number of health app downloads jumped from 367 million in 2022 to 375 million in 2023. Hence, the rising awareness about mHealth applications owing to their growing benefits in enhancing patient service is steering the expansion of the mHealth app market.
The mhealth apps market covered in this report is segmented –
1) By App Type: Disease And Treatment Management, Wellness Management, Other App Types
2) By Connected Medical Devices: Heart Rate Meters, Wearable Fitness Sensor Device, Blood Pressure Monitors, Pulse Oximeters, Other Connected Medical Devices
3) By Application: Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, Other Applications
4) By End-User: Physicians, Patients, Insurance Companies, Research Centers, Pharmacy, Biopharmaceutical Companies, Government, Tech Companies, Other End-Users
Subsegments:
1) By Disease and Treatment Management: Chronic Disease Management Apps, Medication Adherence Apps, Remote Monitoring Apps
2) By Wellness Management: Fitness and Exercise Tracking Apps, Nutrition and Diet Apps, Mental Health and Mindfulness Apps
3) By Other App Types: Health Education and Awareness Apps, Telehealth and Virtual Consultation Apps, Personal Health Record (PHR) Apps
The mHealth apps market is being molded by the incorporation of artificial intelligence (AI) and 5G technology. AI, which is human intelligence simulated by devices such as computers with a focus on learning, reasoning, and self-correction, is utilizing 5G to enhance customer experiences. The development in AI and 5G has inaugurated new avenues for service providers. AI significantly contributes to enhancing customer service and tackling, and even resolving network complications. Companies are introducing AI platforms to boost customer experiences. For example, Google LLC, a technology company based in the US, unveiled AI-powered search functionalities in October 2023. These are designed to simplify access to clinical data for healthcare practitioners. This new tool helps practitioners to fetch precise data from various medical records such as clinical notes, scanned documents, and electronic health records, amalgamating the information into a single, easy-to-access platform. These features, offered via Google's Vertex AI Search platform, aim to conserve crucial time for healthcare staff, augment efficiency in data retrieval, and have been trialed with organizations like Mayo Clinic, Hackensack Meridian Health, and Highmark Health.
Major companies operating in the mhealth apps market include:
• Apple Inc.
• Johnson & Johnson
• Sony Corporation
• F. Hoffmann-La Roche Ltd.
• Sanofi
• Orange S.A.
• Qualcomm Technologies Inc.
• Abbott Laboratories
• GlaxoSmithKline plc
• Philips Healthcare
• Livongo Health Inc.
• Azumio Inc.
• Allscripts Healthcare Solutions Inc.
• Omron Healthcare Inc.
• BioTelemetry Inc.
• Withings S.A.
• AliveCor Inc.
• iHealth Labs Inc.
• Agamatrix Inc.
• Ovia Health Inc.
• Nutrimedy Inc.
• Dr. Pad S.r.l.
• Diversinet Corporation
North America was the largest region in the mHealth apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in mHealth apps market share. The regions covered in the mhealth apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.