How Has the Mobile Apps And Web Analytics Market Evolved Historically and What is its Current Size?
The mobile apps and web analytics market has seen considerable growth due to a variety of factors.
• In the last few years, the market size of mobile apps and web analytics has seen considerable expansion. The market is expected to surge from $12.75 billion in 2024 to $14.88 billion in 2025, reflecting a compound annual growth rate (CAGR) of 16.7%.
Factors contributing to this growth during the historical period include increased competitive pressure in the mobile market, an upsurge in 5G adoption, exploration of blockchain technology, the rising significance of mobile marketing chains, and a growth in smartphone usage.
What Is The Projected Growth Of The Mobile Apps And Web Analytics Template Market?
The mobile apps and web analytics market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated to experience substantial growth in the upcoming years, the mobile apps and web analytics market is projected to reach a value of $27.19 billion by 2029, demonstrating a compound annual growth rate (CAGR) of 16.3%.
The predicted growth over the forecast period is attributed to factors including quick smartphone adaptation, the rising trend of remote work, significant e-commerce growth, SME cloud storage's prevalent adoption, and an increased demand for mobile apps and web analytics solutions. Notable developments anticipated for this forecast period encompass the incorporation of pioneering technologies, enlarging distribution channels, integration with emerging technologies, strategic partnerships and amalgamations with other leading brands, and the utilization of serverless computing.
What Are The Key Drivers Fueling Growth In The Mobile Apps And Web Analytics Market?
The burgeoning digital revolution is anticipated to drive the expansion of the mobile apps and web analytics market. Digital transformation involves the deliberate incorporation of digital technologies to recreate business processes, company culture, and customer experiences fundamentally. Clients have become familiar with digital experiences and have higher demands for ease, customization, and quick response, necessitating digitalization. Mobile apps and web analytics play a key part in digital transformation by providing organizations with meaningful insight into user activity and preferences, tracking and scrutinizing user interactions like app usage tendencies, website navigation routes, and customer engagement metrics. For example, a report from Exploding Topics, a platform in the U.S. that monitors and identifies emerging trends and topics online, in January 2024, stated that global businesses poured $1.85 trillion into digital transformation strategies in 2022, with predictions suggesting a climb to $3.4 trillion by 2026. Thus, the escalating digital transformation is propelling the growth of the mobile apps and web analytics market.
What Are The Principal Market Segments In The Global Mobile Apps And Web Analytics Industry?
The mobile apps and web analytics market covered in this report is segmented –
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And marketing Analytics, Search Engine Tracking And Ranking, marketing Automation, Content marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
Subsegments:
1) By Solution: Mobile App Analytics Tools, Web Analytics Platforms, Real-Time Data Analytics Solutions, A Or B Testing Tools, Customer Journey Mapping Tools
2) By Services: Consulting And Advisory Services, Implementation And Integration Services, Training And Support Services, Data Analysis And Reporting Services, Managed Services And Outsourcing
Pre-Book The Mobile Apps And Web Analytics Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends Are Shaping The Mobile Apps And Web Analytics Market?
Leading corporations in the mobile apps and web analytics industry are concentrating on the creation of innovative analytic tools such as pin analytics in order to solidify their market standing. These analytics give users immediate access to the performance insights of their pins straight from their mobile gadgets, a crucial development in mobile app analytics. For instance, Pinterest, a social media and image sharing service based in the US, debuted its mobile pin analytics in July 2022. This real-time analytics feature equips users with insightful data to make better decisions about their pin strategies, considerably influencing their platform performance. It offers information on the pins' performance which includes impressions, clicks, saves, and close-ups.
Who Are the Key Players In The Mobile Apps And Web Analytics Market?
Major companies operating in the mobile apps and web analytics market report are:
• Apple Inc.
• Alphabet Inc.
• Microsoft Corporation
• International Business Machines Corporation (IBM)
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• Amazon Web Services Inc. (AWS)
• Adobe Inc.
• SAS Institute Inc.
• Splunk Inc.
• Micro Focus International plc
• Teradata Corporation
• Tibco Software Inc.
• BlackBerry Limited
• QlikTech International AB
• MicroStrategy Incorporated
• Comscore Inc.
• Upland Software Inc.
• Amplitude Inc.
• Countly Inc.
• Verbat Technologies
• Mixpanel Inc.
• LeewayHertz Technologies Pvt. Ltd.
• Cooladata Ltd
What Are The Regional Insights Into The Mobile Apps And Web Analytics Market?
North America was the largest region in the mobile apps and web analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
