How Has the Mobile Augmented Reality MAR Market Size Evolved in Recent Years?
The mobile augmented reality mar market has seen considerable growth due to a variety of factors.
• In recent times, the mobile augmented reality (MAR) market has witnessed a colossal expansion. It is projected to rise from $27.57 billion in 2024 to an impressive $37.19 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 34.9%.
The historical period's growth is a result of factors such as the desire for immersive user experiences, enhanced app-store earnings from in-app and premium app acquisitions, employment of AR smart glasses in corporate settings, and amplified adoption of augmented reality (AR) in the retail and e-commerce sectors.
What Is The Forecast For The Mobile Augmented Reality MAR Market Size?
The mobile augmented reality mar market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for mobile augmented reality (MAR) is poised for explosive growth over the coming years, reaching $122.01 billion by 2029, with a compound annual growth rate (CAGR) of 34.6%.
This surge is primarily fueled by the expanding adoption of AR technology across various industries, the burgeoning popularity of AR-based entertainment apps, integration of AR within social networking sites, the impressive growth of the online gaming sector, and the advancement of 5G technology. Noteworthy trends for this forecasted period encompass the design of innovative AR applications, investments in AR content creation and distribution platforms, collaborations with mobile gadget manufacturers to enhance AR experiences, extending operations to emerging markets that harbor unrealized AR opportunities, and strategic alliances with AR software and hardware vendors.
What Are The Essential Drivers Behind The Growth Of The Mobile Augmented Reality MAR Market?
The expansion of the mobile augmented reality (MAR) market is anticipated to be fueled by the increasing consumer preference for smartphones and tablets. These portable devices, designed for communication, computing, and multimedia content consumption, have touchscreen interfaces and a myriad connectivity possibilities. Their practicality, adaptability, and ability to offer a broad spectrum of communication, entertainment, and productivity capabilities on the move sustain the demand for smartphones and tablets. Mobile augmented reality (MAR) is used by these devices to improve user experiences by superimposing digital data or virtual items onto real-world situations via their integrated cameras and sensors, allowing for a host of applications from gaming and navigation to education and shopping. Uswitch Limited, a UK-based price comparison and switching service organisation, reported in February 2023 that the UK had 71.8 million mobile connections, which represents a 3.8% (around 2.6 million) rise from 2021. The UK population is predicted to increase to 68.3 million by 2025, and 95% (approximately 65 million people) are expected to have a smartphone. Thus, the increasing consumer uptake of smartphones and tablets propels the expansion of the mobile augmented reality (MAR) market.
How Is The Global Mobile Augmented Reality MAR Market Divided Into Key Segments?
The mobile augmented reality (MAR) market covered in this report is segmented –
1) By Type: Marker-Based, Markerless, Anchor-Based
2) By Offering: Mobile Augmented Reality (MAR) Software, Mobile Augmented Reality (MAR) Services
3) By Device Type: Smartphones, Tablets, Personal Digital Assistants (PDAs) Or Handheld Gaming Consoles, Other Devices
4) By Application: Consumer, Aerospace And Defense, Healthcare, Commercial, Enterprise, Other Applications
Subsegments:
1) By Marker-Based: 2D Marker, 3D Marker
2) By Markerless: GPS-Based, Visual Inertial Odometry (VIO)
3) By Anchor-Based: Location-Based, Image-based
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How Are New Trends Impacting The Size Of The Mobile Augmented Reality MAR Market?
Leading firms in the mobile augmented reality (MAR) market are pushing the boundaries through the creation of advanced solutions, utilizing pioneering platforms like the Vuzix Ultralite OEM platform. This platform provides a lightweight mobile augmented reality solution, supplying compact hardware components that can be integrated with various devices such as smartphones, tablets and smart glasses. For example, in January 2024, Vuzix Corporation, renowned for its U.S.-based wearable virtual reality and augmented reality display technology, introduced the Vuzix Z100 smart glasses. The glasses were developed as a mobile augmented reality device to provide an effortless connection for workers to AI optimization tools. Acting as a wearable interface, they deliver real-time updates, confirmations of workflow, and notifications to the workers from AI applications. These glasses boast advanced monocle waveguide optics and a tailored microdisplay engine to present crucial data to the users' Android or iOS devices in a hands-free manner.
Who Are the Key Players In The Mobile Augmented Reality MAR Market?
Major companies operating in the mobile augmented reality (MAR) market report are:
• Apple Inc.
• Alphabet Inc.
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Novac Technology Solutions
• Lenovo Group Limited
• Panasonic Corporation
• Continental AG
• Xiaomi Corporation
• Seiko Epson Corporation
• Sony Semiconductor Solutions Corporation
• Snap Inc.
• PTC
• TeamViewer AG
• Magic Leap Inc.
• HTC Corporation
• Vuzix Corporation
• WayRay AG
• EON Realty Inc.
• SoluLab Inc.
• Kaon Interactive Inc.
• Blippar Group Limited
• Scope AR
• Wikitude GmbH
What Are The Regional Insights Into The Mobile Augmented Reality MAR Market?
North America was the largest region in the mobile augmented reality (MAR) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
