What Is The Current and Historic Market Size Analysis Of The Mobile Engagement Market?
The mobile engagement market has seen considerable growth due to a variety of factors.
• The size of the mobile engagement market has seen a massive expansion over the last few years. It is expected to enlarge from $39.68 billion in 2024 to approximately $56.4 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 42.1%.
Factors such as the surge in mobile device usage, increased mobile app engagement, the prevalence of in-app advertisements, growing emphasis on user retention, and population growth, have largely contributed to the growth experienced during the historic period.
What Are The Predictions for The Mobile Engagement Market Size In The Coming Years?
The mobile engagement market is expected to maintain its strong growth trajectory in upcoming years.
• The market for mobile engagement is projected to grow substantially in the coming years. The market is predicted to reach a size of $260.82 billion in 2029 with a compound annual growth rate (CAGR) of 46.6%.
This growth in the estimated period can be credited to the utilization of personalized and contextual messaging, escalating urbanization, focus on interactive and gamified mobile experiences, and the surge in location-based mobile engagement, as well as an increase in the use of push notifications for customer engagement. Major trends anticipated during this period include the incorporation of chatbots and virtual assistants within mobile applications, a shift toward privacy-centric mobile engagement strategies, the proliferation of mobile wallets and in-app purchases, the emergence of progressive web apps (pwais) for uninterrupted engagement, and the development of cross-platform and cross-channel mobile engagement solutions.
Which Drivers Are Accelerating Growth In The Mobile Engagement Market?
The proliferation of app usage on mobile devices is set to boost the mobile engagement market's expansion. A mobile app, also known as an application program, is a bespoke software product created expressly to operate on mobile devices like smartphones and tablets. Utilizing a mobile app streamlines interactions, such as sending a welcoming push notification or offering assistance. Effective apps use mobile engagement to map out the customer journey with mindful, tactical interactions with customers. For instance, a House of Commons Library report from May 2024 stated that virtually all children, 99%, frequently use the internet, and by age 11, nine in ten possess a mobile phone. Among 8 to 17-year-old users of social media, about 75% maintain a profile on at least one prominent platform. Even though most platforms stipulate a minimum age of 13, 60% of 8 to 12-year-old children using these platforms set up their own profiles. Hence, the escalating app usage on mobile devices is propelling the growth of the mobile engagement market.
What Are The Core Segments Of The Global Mobile Engagement Market?
The mobile engagement market covered in this report is segmented –
1) By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small And Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals
Subsegments:
1) By SMS And MMS: Promotional SMS, Transactional SMS, Multimedia Messaging Service (MMS)
2) By Push Notifications: Rich Push Notifications, Standard Push Notifications
3) By In-App Messaging: Contextual In-App Messages, Onboarding Messages, Feedback Messages
4) By E-Mails: Transactional Emails, marketing Emails, Drip Campaign Emails
5) By App Or Web Content: Personalized Content, Dynamic Content
6) By Other Solutions: Mobile Wallet Engagement, Chatbots And AI Messaging, Social Media Engagement
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Which Emerging Trends Are Reshaping The Mobile Engagement Market Size?
Trending significantly in the mobile engagement market is the focus on product innovation. Industry titans are devoting their energies to developing new, inventive products as a means to solidify their standing in the market. For instance, British Telecommunications plc., a UK enterprise offering telecom and IT solutions to assorted sectors, announced in May 2023 the unveiling of Immersive Spaces. Aimed at business and public sector clients, this constitutes the first 5G-enabled interactive simulation experience in the UK. Developed in collaboration with Immersive Interactive Ltd, this novel feature blends interactive 360° video content with sensory stimuli such as lighting, sound, and scent to recreate true-to-life settings. Entities can employ these spaces for staff training, such as acclimating new forklift operators to factory settings in a secure and regulated environment.
Who Are the Key Players in the Mobile Engagement Market?
Major companies operating in the mobile engagement market include:
• Oracle Systems Corporation
• International Business Machines Corp
• Urban Airship Inc.
• Adobe Systems India Private Limited
• Braze Inc.
• Salesforce Inc.
• Swrve Inc.
• Marketo Inc.
• Selligent SA
• Tapjoy Inc.
• Airship
• Followanalytics Inc.
• Leanplum Inc.
• Smartfocus Pvt Ltd.
• Webtrekk GmbH
• Truepush Private Limited
• CleverTap
• Emarsys
• Iterable Inc.
• Optimove Inc.
• MoEngage
• Pushwoosh Inc.
• Viber Media S. à r. l.
• Simplify360 Inc.
• SparkPost Inc.
• Tellofy Inc.
• TrueDialog Inc.
• Upland Localytics
• Xtremepush
What are the Regional Insights into the Mobile Engagement Market?
Asia-Pacific was the largest region in the mobile engagement market in 2024.North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
