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Global Nail Care Products Opportunities 2025, Forecast To 2034

24 Mar, 2025

What Is The Current and Historic Market Size Analysis Of The Nail Care Products Market?

The nail care products market has seen considerable growth due to a variety of factors.
• In recent times, the market size of nail care products has seen a robust growth. Expected to rise from a value of $22.81 billion in 2024, it is projected to reach $24.15 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.9%.
The notable growth during the historic period has been influenced by various factors including fashion trends, health and wellness inclinations, the impact of social media, retail distribution conduits, and cultural transformations.

What Is The Forecast For The Nail Care Products Market Size?

The nail care products market is expected to maintain its strong growth trajectory in upcoming years.
• The market for nail care products is anticipated to witness consistent expansion in the upcoming years, reaching a worth of $28.93 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 4.6%.
This projected growth within the foreseeable period can be credited to factors such as the emergence of sustainable and eco-friendly products, influence of digital beauty personalities, customization and personalization options, the rise of independent brands, and the advent of innovative nail art techniques. Technological advancements, personalized nail care subscription plans, sustainable packaging, virtual product testing experiences, and formulations that are clean and non-toxic, are some of the major trends expected to dominate this period.

What Are The Essential Drivers Behind The Growth Of The Nail Care Products Market?

The increasing recognition of personal grooming is predicted to drive the expansion of the nail care products market in the future. Personal grooming awareness, which involves regular practices to maintain cleanliness and a tidy appearance, plays a crucial role in boosting the consumption of nail care products, as well-kept nails are prioritized by individuals for general hygiene and a refined look. For example, in September 2023, the Bureau of Labor Statistics, a fact-collecting agency for the federal government in the US, reported a rise of 12.3% in personal care products and services in 2022, following a significant boost of 19.3% from 2021. Despite a decline of 1.0% in 2021, personal care products witnessed a growth of 15.5% in 2022. Personal care services also saw a substantial increase of 9.1%, particularly significant as it succeeds a 50.4% jump from 2021. Hence, the escalating awareness of personal grooming is fueling the expansion of the nail care products market.

How Is The Global Nail Care Products Market Divided Into Key Segments?

The nail care products market covered in this report is segmented –
1) By Product Type: Nail Polish, Top And Base Coats, Nail Polish Remover, Cuticle Care, Other Products
2) By Distribution Channel: Offline, Online
3) By End-Use: Household, Spa And Salon Subsegments:
1) By Nail Polish: Regular Nail Polish, Gel Nail Polish, Quick-Dry Nail Polish
2) By Top And Base Coats: Clear Base Coats, Matte Top Coats, Glossy Top Coats
3) By Nail Polish Remover: Acetone-Based Removers, Non-Acetone Removers
4) By Cuticle Care: Cuticle Oils, Cuticle Creams, Cuticle Pushers
5) By Other Products: Nail Strengtheners, Nail Art Supplies, Nail Treatments

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Which Emerging Market Trends Are Altering The Nail Care Products Industry?

Prominent players in the nail care products market are shifting their attention to the development of unique, cutting-edge solutions like vegan nail product ranges, as a strategic move to strengthen their market position. Such vegan nail product ranges consist of nail care commodities that completely abstain from any ingredients sourced from animals, thus appealing to a consumer demographic that is environmentally aware and against animal cruelty. For example, Colorbar Cosmetics, an Indian company offering makeup and skincare items, unveiled the Vegan Nail Lacquer in January 2022. This new vegan nail product lineup includes an extensive selection of 128 colors. The nail lacquer is fortified with calcium and biotin, utilizing a non-toxic, exclusive, 20-free formula. The full lineup is 100% vegan and vegetarian, with a formula that resists chipping, prevents yellowing, and is non-carcinogenic. Vegan Nail Lacquer, with its dual-patented design, promises a makeup experience that is distinctively green and clean.

Who Are the Key Players In The Nail Care Products Market?

Major companies operating in the nail care products market are:
• Johnson and Johnson Services Inc.
• Christian Dior SE
• Procter & Gamble Co.
• Unilever PLC
• L'oréal Groupe
• The Estée Lauder Companies Inc
• Chanel SA
• Kao Corporation
• Amway Corporation
• Shiseido Company Limited
• Coty Inc.
• Sally Hansen
• Avon Products Inc.
• Cosnova Gmbh
• Kiehl’s
• OPI Products Inc.
• American International Industries
• Oriflame Holding AG
• BWX Limited
• China Glaze
• Cassina S.p.A
• Orly International Inc.
• Creative Nail Design Inc.
• Olive & June Inc
• NSI Nails Inc.
• Miniluxe Inc.
• Sally Hansen Inc.
• Essie Cosmetics
• Revlon Inc.

What Are The Regional Insights Into The Nail Care Products Market?

Asia-Pacific was the largest region in the nail care products market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.