What Has Been The Evolution of the Natural Immune Booster Market in Recent Years?
The natural immune booster market has seen considerable growth due to a variety of factors.
• The natural immune booster market has grown steadily in recent years. It will expand from $14.06 billion in 2024 to $15.44 billion in 2025, at a CAGR of 9.9%.
This growth is driven by rising awareness about immune health, the shift toward preventive healthcare, an aging population, increased chronic disease prevalence, and greater availability of natural immune boosters.
What Are the Future Growth Projections for the Natural Immune Booster Market?
The natural immune booster market is expected to maintain its strong growth trajectory in upcoming years.
• The natural immune booster market is projected to reach $22.3 billion by 2029 at a CAGR of 9.6%.
The growth is attributed to the rising consumer interest in immune health post-pandemic, growing wellness tourism, expanding e-commerce, and an increasing focus on personalized nutrition. Major trends include innovative product formulations, plant-based ingredients, digital health integration, and a focus on sustainability.
What Are The Core Factors Supporting Growth In The Natural Immune Booster Market?
The growing awareness of health and wellness is expected to boost the natural immune booster market. Consumers are increasingly recognizing the link between lifestyle choices and well-being, leading to a greater demand for natural immune-boosting products. According to the International Food Information Council's 2022 survey, 52% of Americans followed a healthy diet, indicating rising health awareness. This growing focus on health is driving the natural immune booster market.
What Are The Major Segments Within The Global Natural Immune Booster Market?
The natural immune booster market covered in this report is segmented –
1) By Product Type: Herbal Supplements, Vitamins And Minerals, Probiotics, Functional Foods And Beverages, Essential Oils, Other Product Types
2) By Distribution Channel: Health Food Stores, Online Retailers, Pharmacies And Drug Stores, Supermarkets And Hypermarkets, Other Distribution Channels
3) By Application: Immune System Support, Cold And Flu Relief, Allergy Management, Respiratory Health, Digestive Health, Other Applications
Subsegments:
1) By Herbal Supplements: Echinacea, Elderberry, Astragalus, Ginseng, Turmeric Or Curcumin, Other Herbal Supplements
2) By Vitamins And Minerals: Vitamin C, Vitamin D, Zinc, Vitamin E, Magnesium, Other Vitamins And Minerals
3) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces Boulardii, Other Probiotics
4) By Functional Foods And Beverages: Immunity-Boosting Drinks (Fruit Juices, Smoothies), Fortified Foods (Fortified Snacks, Cereals), Functional Teas And Coffees, Energy Bars And Snacks
5) By Essential Oils: Eucalyptus Oil, Tea Tree Oil, Oregano Oil, Peppermint Oil, Lavender Oil, Other Essential Oils
6) By Other Product Types: Mushrooms (Reishi, Shiitake), Honey And Royal Jelly, Superfoods (Spirulina, Chlorella), Bee Propolis And Other Bee-Derived Products
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Which Emerging Market Trends Are Altering The Natural Immune Booster Industry?
Leading players in the natural immune booster industry are turning their focus towards the creation of innovative solutions such as herbal supplements, in response to the increased consumer appetite for pure, sustainable, and efficient wellness products. Herbal supplements are plant-derived products geared towards enhancing overall health and well-being, and are often utilized for immunity boosting, digestion improvement, inflammation reduction, or as natural replacements to traditional medicines. In the context, Herbalife, an American multi-level marketing company introduced a new product line named Herbalife V in August 2023. This range includes plant-sourced protein shakes incorporating 20g of protein from pea, pumpkin seeds, and chia, thereby guaranteeing a vegan-friendly choice for protein requirements. The line-up also includes a greens booster that features a mix of organic fruits, vegetables, green tea, and superfoods for added nutritional value. The line comprises an immune enhancement formula incorporating vitamins C and D, along with zinc for immunity boost, and a digestive aid formula enriched with oat and guar fiber to improve digestion. All the products are USDA Organic, non-GMO, kosher, and certified vegan, offering a diverse range of wholesome and natural alternatives for various dietary requirements.
Who Are the Key Players In The Natural Immune Booster Market?
Major companies operating in the natural immune booster market are:
• Herbalife Nutrition Ltd.
• Hansen A/S
• The Clorox Company
• Royal DSM N.V.
• Angel Yeast Co. Ltd.
• Lallemand Inc.
• Swanson Health Products Inc.
• NOW Health Group Inc.
• The Nature's Bounty Co.
• Garden of Life LLC
• Blackmores Limited
• Nordic Naturals Inc.
• Jarrow Formulas Inc.
• Nature's Way Products LLC
• Rainbow Light Nutritional Systems Inc.
• Gaia Herbs LLC
• Schiff Nutrition International Inc.
• MegaFood Inc.
• New Chapter Inc.
• Solgar Inc.
• Carlson Laboratories Inc.
• BioSchwartz LLC
• Source Naturals Inc.
• Specialty Biotech Co. Ltd.
• Biotec Pharmacon ASA
What Is The Most Dominant Region In The Natural Immune Booster Market?
North America was the largest region in the natural immune booster market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural immune booster market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
