What Is The Overview Of The Global Nutrition Technology Platforms Market?
Nutrition technology platforms are digital tools, systems, or software solutions designed to enhance and support the understanding, delivery, and management of nutrition-related data and services. These platforms typically use technology to improve various aspects of nutrition, including dietary recommendations, food tracking, personalized nutrition plans, nutritional diagnostics, and more. They often integrate data from various sources, such as wearable devices, apps, genetic testing, and biomarkers, to provide personalized insights.
Nutrition Technology Platforms Global Market Report 2024 provides data on the global nutrition technology platforms market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The nutrition technology platforms market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Projections Can We Expect For The Size And Growth Rates Of The Global Nutrition Technology Platforms Market?
The nutrition technology platforms market has seen rapid growth in recent years. It is set to grow from $12.26 billion in 2023 to $14.5 billion in 2024, at a CAGR of 18.3%. This growth is driven by the rise of health-conscious consumers, increasing digitalization, the growing number of smartphone users, rising consumer income, and the influence of social media. The market is projected to reach $28.54 billion by 2028, at a CAGR of 18.4%. Factors contributing to this growth include increased adoption of telehealth services, advancements in nutrigenomics, the use of blockchain for food traceability, rising demand for AI-driven meal planning, and the growing prevalence of chronic diseases. Major trends in the forecast period include technological advancements, personalized nutrition, wearable integrations, machine learning applications, and augmented reality.
What Are The Core Factors Supporting Growth In The Nutrition Technology Platforms Market?
The increasing prevalence of lifestyle-related diseases is expected to drive the demand for nutrition technology platforms. Lifestyle-related diseases are conditions that result from daily habits like poor diet, physical inactivity, and smoking. The rising incidence of these diseases is driven by sedentary lifestyles, poor dietary choices, and high-stress levels. Nutrition technology platforms offer personalized, data-driven guidance and tracking tools to help individuals adopt healthier habits and manage or prevent lifestyle-related diseases. According to the American College of Cardiology, cardiovascular risk factors are projected to rise significantly in the U.S. between 2025 and 2060, with diabetes affecting an estimated 55 million people by 2060. Therefore, the increasing prevalence of lifestyle-related diseases is fueling the growth of the nutrition technology platform market.
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What Are The Major Segments Within The Global Nutrition Technology Platforms Market?
The nutrition technology platforms market covered in this report is segmented –
1) By Product Type: Active Measurement, Standard Measurement
2) By Application: Standard Supplements, Disease-Based
3) By End-User: Direct-To-consumer, Wellness And fitness centers, Hospitals And Clinics, Institutions
Which Trends Are Expected To Transform The Nutrition Technology Platforms Market?
Innovators in the nutrition technology sector are developing user-friendly web platforms that leverage data insights to support health and wellness. For example, in June 2024, Nestle Health Science, a Switzerland-based company, introduced GLP-1 Nutrition, a web platform designed for U.S. consumers managing weight, particularly those using GLP-1 medications. The platform offers customized nutritional products, expert guidance, and a supportive community, addressing aspects like muscle preservation, gut health, hydration, and weight rebound control.
What Is The Fastest Growing Region In The Nutrition Technology Platforms Market?
North America was the largest region in the nutrition technology platforms market in 2023. The regions covered in the nutrition technology platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
