How Has the Nutritional Serum Market Evolved Historically and What is its Current Size?
The nutritional serum market has seen considerable growth due to a variety of factors.
• The nutritional serum market has experienced strong growth in recent years. It will grow from $6.33 billion in 2024 to $6.91 billion in 2025, with a compound annual growth rate (CAGR) of 9.1%.
The growth can be attributed to the increasing aging population, heightened awareness of health and wellness, the expansion of the sports and fitness industry, greater convenience in using serums, and the growing popularity of clean beauty products.
What is the Forecasted Market Size and CAGR for the Nutritional Serum Market?
The nutritional serum market is expected to maintain its strong growth trajectory in upcoming years.
• The nutritional serum market is projected to grow strongly, reaching $9.64 billion by 2029 with a CAGR of 8.7%.
Growth is attributed to the increasing preference for natural ingredients, a shift towards preventive healthcare, rising vegan and vegetarian lifestyles, corporate wellness programs, and a focus on immune health. Major trends include eco-friendly packaging, integration of nutritional serums with wearable health tech, innovations in formulation, subscription models, and hybrid nutritional product advancements.
What Key Factors and Trends Are Driving The Growth Nutritional Serum Market?
The ongoing emphasis on personal care and aesthetics is predicted to fuel the expansion of the nutritional serum market in the future. Personal care and aesthetics pertain to the use of practices and products aimed at enhancing and maintaining a person's looks and cleanliness. The demand for such practices arises from the public's heightened interest in self-care, grooming, and beauty-enhancing products and services. Nutritional serums, by providing potent nutrients, antioxidants, and vitamins directly to the skin, contribute towards personal care and beauty. They boost hydration, enhance texture and glow, and address issues such as aging, dullness, and uneven skin tone. For example, as per the Bureau of Labor Statistics, a governmental body in the US, there was a substantial rise of 20.3% in 2022 in personal care products and services, up from 19.3% in 2021. As a result, the intensifying focus on personal care and aesthetics is steering the growth of the nutritional serum market.
What Are The Market Segments In The Nutritional Serum Market?
The nutritional serum market covered in this report is segmented –
1) By Type: Vitamin Serums, Antioxidant Serums, Hydrating Serums, Exfoliating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serums, Oil Control Serums, Skin-Tightening Serums, Other Types
2) By Skin Type: Dry Skin, Oily Skin, Normal Skin, Sensitive Skin
3) By Price: Low, Medium, High
4) By Distribution Channel: Online, Offline
5) By End Use: Men, Women
Subsegments:
1) By Vitamin Serums: Vitamin C Serums, Vitamin E Serums, Vitamin A (Retinol) Serums, Vitamin B Complex Serums, Other Vitamin-Infused Serums
2) By Antioxidant Serums: Green Tea Extract Serums, Niacinamide Serums, Resveratrol Serums, Coenzyme Q10 Serums, Other Antioxidant-Infused Serums
3) By Hydrating Serums: Hyaluronic Acid Serums, Glycerin-Based Serums, Aloe Vera Serums, Other Moisturizing Serums
4) By Exfoliating Serums: Alpha Hydroxy Acid (AHA) Serums, Beta Hydroxy Acid (BHA) Serums, Enzyme-Based Serums, Other Exfoliating Serums
5) By Anti-Aging Serums: Peptide-Based Serums, Retinol Or Retinoid Serums, Collagen-Boosting Serums, Other Anti-Aging Formulations
6) By Brightening Serums: Vitamin C-Based Serums, Niacinamide Serums, Licorice Extract Serums, Arbutin Serums, Other Brightening Serums
7) By Anti-Acne Serums: Salicylic Acid Serums, Benzoyl Peroxide Serums, Tea Tree Oil Serums, Sulfur-Based Serums, Other Acne-Fighting Serums
8) By Oil Control Serums: Salicylic Acid Oil Control Serums, Niacinamide Oil Control Serums, Clay-Based Serums, Other Oil Regulation Serums
9) By Skin-Tightening Serums: Collagen-Boosting Serums, Elastin-Enhancing Serums, Firming Peptide Serums, Other Skin Tightening Formulas
10) By Other Types: Custom Formulated Serums, Multi-Function Serums, Specialized Serums For Sensitive Skin
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What New Trends Are Influencing The Nutritional Serum Market?
Leading enterprises in the nutritional serum market are concentrating their efforts on creating unique skincare products like Vitamin serums, in response to an increased consumer demand for specific skincare treatments. Vitamin serums are skincare items that have been enriched with high levels of vitamins, such as Vitamin C, Vitamin E, or Vitamin A. They are specifically designed to address particular skin issues including skin brightening, aging, and hydration. For example, Galderma S.A., a pharmaceutical enterprise based in Switzerland, debuted Cetaphil Vitamin C Serum and Cetaphil Ceramide Serum in July 2024. Cetaphil’s Vitamin C Serum is formulated with 3-O-ethyl ascorbic acid for antioxidant defense and reduction of dark spots. Meanwhile, the Ceramide Serum contains ceramide, Centella Asiatica, and allantoin which aids in repairing and strengthening the skin barrier. It provides an impressive 48-hour hydration and enhances skin texture.
Who Are the Key Players In The Nutritional Serum Market?
Major companies operating in the nutritional serum market are:
• Procter & Gamble Company
• Johnson & Johnson Services Inc.
• Unilever
• L'Oréal S.A.
• Colgate-Palmolive
• Estee Lauder Companies Inc.
• Beiersdorf AG
• Shiseido Company Limited
• Avon Products Inc.
• Coty Inc.
• Galderma S.A.
• Amorepacific Corporation
• Mary Kay Inc.
• Nu Skin Enterprises
• The Body Shop International Limited
• KOSÉ Corporation
• Revlon Inc.
• Melaleuca Inc.
• Young Living Essential Oils LC
• Oriflame Holding AG
• VLCC Health Care Limited
• Natura Bisse International Inc.
• MamaEarth
• Morrocanoil Inc.
• Tata Harper Skincare
What Are The Regional Insights Into The Nutritional Serum Market?
Asia-Pacific was the largest region in the nutritional serum market in 2024. The regions covered in the nutritional serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
