What Is The Current and Historic Market Size Analysis Of Oat Milk Market?
The oat milk market has seen considerable growth due to a variety of factors.
• Over the past few years, the size of the oat milk market has seen considerable growth. The value of the market is predicted to rise from $3.25 billion in 2024 to $3.53 billion in 2025, representing a compound annual growth rate (CAGR) of 8.6%.
Several factors have contributed to the growth in the historic period, these include the increasing popularity of dairy alternatives, heightened awareness of lactose intolerance, innovations in dairy-free products, retail and cafe adoption, as well as shifts in consumer perceptions.
What Is the Forecasted Market Size and Growth Rate for The Oat Milk Market?
The oat milk market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of oat milk is anticipated to experience a significant surge in the coming years, expanding to a value of $5.18 billion by 2029, with a compound annual growth rate (CAGR) of 10.1%.
This upward movement in the projected period can be credited to factors such as the attractiveness of clean labels, functional and fortified beverages, the influential youth market, social media and influencer impressions, and growth of retail outlets and cafes. Key trends that will be observable over the projected period include a heightened move towards plant-based diets, focus on environmental sustainability, veganism, avoidance of dairy products, and a burst of innovative and diverse products adopted by retail outlets and cafes.
Which Factors Are Boosting Growth In The Oat Milk Market?
The oat milk market is projected to expand due to the increasing population of vegans. The vegan lifestyle, characterized by abstaining from the consumption of animal products, especially in food, is rapidly gaining popularity due to factors such as weight control, health concerns, and animal welfare. Oat milk, being richer in vitamin D than cow's milk, offers numerous health advantages like improved bone and tooth health and an enhanced immune system. For example, VeganBites, a US-based supplier of vegan lifestyle content and data, predicts that there would be about 19,632,000 vegans among the 327 million US residents by 2023. This figure is anticipated to grow in the coming years, which consequently fuels the oat milk market expansion.
What Key Areas Define The Segmentation Of The Global Oat Milk Market?
The oat milk market covered in this report is segmented –
1) By Source: Organic, Conventional
2) By End User: Food & Beverages, Nutraceuticals & Baby Food, Personal Care, Pharmaceuticals
3) By Product: Plain, Flavored
4) By Packaging Form: Carton, Bottle
Subsegments:
1) By Organic: Certified Organic Oats, Non-GMO Organic Oats, Organic Fortified Oat Milk
2) By Conventional: Regular Oats, Non-GMO Conventional Oats, Conventional Fortified Oat Milk
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How Are Emerging Trends Reshaping The Dynamics Of The Oat Milk Market?
Leading players in the oat milk market are concentrating on producing innovative, dairy-free beverages, such as lactose-free alternatives, to cater to specific health concerns and to increase their market share. A lactose-free substitute is a non-dairy product that doesn't contain lactose and is suitable for people with lactose intolerance or other dairy-related health problems. For example, in September 2023, Epigamia, a natural Greek yogurt brand based in India, introduced the Oat Beverage Classic. This low-calorie, lactose-free alternative offers an appealing taste. It's noteworthy that Epigamia's oat milk can form micro-foam, improving the coffee-drinking experience and facilitating latte art. Besides its great taste, the Oat Beverage Classic caters to health issues such as lactose intolerance, diabetes, and PCOD, thus offering a balanced option for those pursuing a dairy-free and health-oriented lifestyle.
Who Are the Key Players in the Oat Milk Market?
Major companies operating in the oat milk market include:
• Rise Brewing Co
• PepsiCo Inc.
• Danone North America
• The Quaker Oats Company
• The Hain Celestial Group Inc.
• Chobani LLC
• Pacific Foods of Oregon Inc.
• Alpro NV
• Thrive Market Inc.
• Oatly AB
• Califia Farms LP
• Earth's Own Food Company Inc.
• Ecotone SAS
• Planet Oat
• Minor Figures Ltd.
• Orgran
• Elmhurst 1925 Inc.
• Natursoy S.L.
• Vly Foods GmbH
• MALK Organics
• Rude Health Foods Ltd.
• Plant Based Products Europe BV
• Provamel
• Happy Planet Foods Inc.
• Good & Gather
• YooMoo Ltd.
• Plenish Cleanse Ltd.
• The Naked Oats Company Ltd.
• O'Milk Belgium BVBA
• A. Vogel Bioforce AG
What Is The Most Dominant Region In The Oat Milk Market?
Asia-Pacific was the largest region in the oat milk market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the oat milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
