How Has the Online Social Casino Market Evolved Historically and What is its Current Size?
The online social casino market has seen considerable growth due to a variety of factors.
• The online social casino market has seen strong growth in recent years. It is expected to grow from $8.51 billion in 2024 to $9.31 billion in 2025, with a compound annual growth rate (CAGR) of 9.5%.
This is driven by the fusion of gaming and digital technology, growing smartphone usage, greater acceptance of online gambling, digitalization, and easier internet access.
What is the Forecasted Market Size and CAGR for the Online Social Casino Market?
The online social casino market is expected to maintain its strong growth trajectory in upcoming years.
• The online social casino market is expected to experience steady growth, reaching $13.2 billion by 2029 with a CAGR of 9.1%.
Growth is attributed to the rapid expansion of the gaming industry, the rise of online and mobile gaming, more social media users, increased mobile gaming advertising, and loosening regulatory restrictions. Key trends include AI and machine learning integration, technological advancements, social features, hybrid monetization models, and gamified elements in non-gaming apps.
What Key Factors and Trends Are Driving The Growth Online Social Casino Market?
The escalating trend towards online and mobile gaming is predicted to fuel the advancement of the casino gaming market. Online and mobile gaming, essentially playing video games on the Internet using mobile devices, offers players global access and the ability to compete and interact with others over a wide span of genres and platforms, frequently with real-time functions and societal interconnection. The factors contributing to its increased adoption are extensive Internet access, the explosive growth of mobile gadgets, and the swelling demand for immersive and readily available entertainment experiences. Casino gaming integrates itself into online and mobile gaming by delivering virtual replicas of traditional casino games such as slots, poker, and roulette, which are accessible through devices connected to the Internet, offering players the opportunity to indulge in casino-like entertainment at their convenience. For instance, Uswitch Limited, a UK-based company that offers online comparison and switching services, indicated in May 2023, that the global count of online gamers hit 3.2 billion in 2022 and is expected to multiply impressively to 5.7 billion by 2032. Consequently, the surge in online and mobile gaming is driving the expansion of the casino gaming market.
What Are The Market Segments In The Online Social Casino Market?
The online social casino market covered in this report is segmented –
1) By Product: Social Casino Gaming Apps, Social Casino Websites, Virtual Currency Casinos
2) By Game Type: Slots, Poker, Table Games, Bingo
3) By Application: Casual Gaming, Social Networking, Digital Entertainment
4) By End User: Individuals, Corporate
Subsegments:
1) By Social Casino Gaming Apps: Mobile Apps (iOS, Android), Cross-Platform Apps, Gamified Social Networking Features, Social Casino Websites
2) By Browser-Based Platforms: Integrated Social Media Games, Desktop-Optimized Websites, Virtual Currency Casinos
3) By Free-to-Play Casinos: In-App Purchases for Virtual Currency, Loyalty Rewards and Incentive Systems
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How Are New Trends Impacting The Size Of The Online Social Casino Market?
Several of the leading companies in the online casino game market are aiming to boost their user interaction and growth by designing innovative products like online social casino platforms. These platforms provide players with compelling gaming experiences through a digital space where they can engage in popular casino games like slots, poker, and roulette on social networking websites or dedicated apps, without needing to bet actual money. For instance, in June 2024, Bally's Corporation, a gambling company based in the United States, collaborated with Ruby Seven Studios Inc, a software company in India, to introduce Bally Play. This is a free-to-play online social casino game focusing on social interaction through features such as leaderboards, in-game chat, and friendly competitions, promoting an active gaming community. Not only does it present players with customizable avatars and virtual currency, but it also arranges special events and tournaments where players can compete for prizes and enjoy unique promotions.
Who Are the Key Players In The Online Social Casino Market?
Major companies operating in the online social casino market are:
• Tencent Holdings Ltd
• Caesars Entertainment Corporation
• Flutter Entertainment plc
• International Game Technology
• Aristocrat Leisure
• Zynga Inc.
• Playtika Holdings Corp.
• Scientific Games Corporation
• 888 Holdings PLC
• Everi Holdings Inc.
• DoubleU Games Co. Ltd.
• PlayAGS Inc.
• Playstudios Inc.
• Big Fish Games Inc.
• TCS John Huxley Ltd.
• Ruby Seven Studios
• KamaGames Ltd.
• Creatiosoft Solutions Pvt. Ltd.
• AMATIC Industries GmbH
• Tap Slots
What Are The Regional Insights Into The Online Social Casino Market?
North America was the largest region in the online social casino market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
