How Has the Online Video Platform Market Evolved Historically and What is its Current Size
The online video platform market has seen considerable growth due to a variety of factors.
• The market size for the online video platform has expanded significantly over the past few years. It is projected to escalate from a value of $11.83 billion in 2024 to an impressive $14.13 billion in 2025, yielding a compound annual growth rate (CAGR) of 19.4%.
This notable growth in the historical period can be accredited to factors such as an increase in online video viewership, the emergence of over-the-top (OTT) services, opportunities for revenue generation, the worldwide dissemination of content, and the proliferation of content creation and user-generated content (UGC).
What are the Forecasted Growth and Key Factors of the Online Video Platform Market?
The online video platform market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market size of online video platforms is projected to experience rapid growth, reaching $31.26 billion in 2029 with a compound annual growth rate (CAGR) of 22.0%.
This surge in the estimated period can be linked to the rise of streaming services, the integration of artificial intelligence (AI), the advent of virtual events and live streaming, increase in mobile video viewership, as well as collaborations and production of original content. Also, during this forecasted period, there will be an uptick in improved content moderation and safety protocols, international expansion of video-on-demand (VOD) services, blending of e-commerce with shoppable videos, the use of high-caliber video compression technologies, and advancements in video analytics and audience comprehension.
What Are The Essential Drivers Behind The Growth Of The Online Video Platform Market?
The burgeoning interest in smartphones is predicted to fuel the expansion of the online video platform industry. A smartphone is a pocket-sized electronic device that boasts of cellular connectivity and multifunctional phone capabilities, including features like a camera, internet browser, and a high-resolution display. These smartphones can accommodate video streaming services like live streaming competencies, uninterrupted support, adjustable bit-rate streaming, and more, effectively functioning as an online video platform for video reproduction and entertainment. For example, as reported by the Groupe Speciale Mobile Association, a UK-based industry group, in January 2023, there existed 229 5G networks globally, and over 700 versions of 5G smartphones had been introduced, with more than 200 models debuted in 2022. Consequently, this escalating demand for smartphones is propelling the growth of the online video platform market.
How Is the Online Video Platform Market segmented?
The online video platform market covered in this report is segmented –
1) By Type: Video Processing, Video Management, Video Distribution, Video Analytics, Other Types
2) By Business Models: User Generated Content (UGC) Model, Software As A Service (SaaS) Model, Do It Yourself (DIY) Model
3) By Streaming Type: Live Streaming Type, Video On Demand
4) By Application: Content Creator, Brand And Enterprise
5) By End-User: Media And Entertainment, BFSI, Retail, Education, IT And Telecom, Other End-Users
Subsegments:
1) By Video Processing: Encoding And Transcoding Services, Video Editing Tools, Real-Time Video Processing
2) By Video Management: Content Management Systems (CMS), Digital Asset Management (DAM), Metadata Management
3) By Video Distribution: Content Delivery Networks (CDN), Live Streaming Services, Video Hosting Platforms
4) By Video Analytics: Viewer Engagement Analytics, Performance Metrics And Reporting, Audience Insights And Demographics
5) By Other Types: Video Monetization Solutions, Security And DRM (Digital Rights Management), Interactive Video Features
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What New Trends Are Influencing the Online Video Platform Market?
The progression of technology remains a driving force in the online video platform market, with leading firms steering towards enhanced video solutions. To illustrate, Minute Media, a digital-first media corporation based out of the UK, introduced its own supply-side platform (SSP) in September 2022. This innovation delivers a streamlined and more direct bridge for publishers and brands active in the programmatic advertising sphere. Minute Media's SSP synergizes with Voltax, its unique video and multimedia publishing-as-a-service platform while also integrating with various third-party video players, demand wrappers, and some of the world's largest DSPs either directly or through the programmatic infrastructure provider, BidSwitch. Additionally, the platform consistently welcomes new partners.
Who Are the Key Players in the Online Video Platform Market?
Major companies operating in the online video platform market include:
• International Business Machines Corporation
• YouTube LLC
• TwentyThree ApS
• Akamai Technologies Inc.
• MediaMelon Inc.
• SproutVideo LLC
• Ziggeo Inc.
• Vimeo Inc.
• VideoBloom Inc.
• Edgio Inc.
• Dailymotion SA
• Brightcove Inc.
• Comcast Technology Solutions
• SpotX Inc.
• Longtail Ad Solutions Inc.
• Dalet Digital Media Systems USA Inc.
• Vidyard Inc.
• Kaltura Inc.
• Wistia Inc.
• Pixability Inc.
• Livestream LLC
• Vplayed Inc.
• Dacast Inc.
• Endavo Media & Communications Inc.
• Cincopa Ltd.
• Frame.io Inc.
• Panopto Inc.
• Niche Video Media LLC
• Ensemble Video Platform
What Is The Most Dominant Region In The Online Video Platform Market?
North America was the largest region in the online video platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
