The orange juice market has seen considerable growth due to a variety of factors.
•In recent years, the orange juice market has seen substantial growth. The market size is anticipated to increase from $5.24 billion in 2024 to $5.58 billion in 2025, reflecting a compound annual growth rate (CAGR) of 6.6%.
The historical growth is associated with the recognition of vitamin C, advancements in packaging technology, the popularity of breakfast culture, awareness towards health and wellness, as well as the proliferation of convenience food.
The orange juice market is expected to maintain its strong growth trajectory in upcoming years.
• Over the upcoming years, the orange juice market is anticipated to experience significant expansion. By 2029, the market value is predicted to reach $7.29 billion, with a compound annual growth rate (CAGR) of 6.9%.
The projected growth within this period can be credited to various factors including health and wellness trends, the growing popularity of premium and organic products, innovative combinations and flavors, eco-friendly packaging, and the diversification of distribution channels. Key trends anticipated within this period encompass reduced sugar and low-calorie alternatives, usage of clean label and natural ingredients, an emphasis on boosting immunity, the rise of DIY and home juicing culture, and the introduction of regional and exotic fruit blends.
The rising awareness about health among consumers is anticipated to fuel the expansion of the orange juice market in the coming years. People who are health-conscious are proactively concerned about their overall well-being and make conscious decisions to maintain and improve their physical, mental, and emotional wellness. Such individuals prefer nutritious beverages loaded with high amounts of vitamin C, antioxidants, potassium citrate, and other minerals, which aid in strengthening the immune system, promoting overall health, and providing a nutritious alternative for a balanced diet. For example, the Office for National Statistics, a UK government department, noted in July 2023 that between May and June 2023, 86.5% of adults in Great Britain were making lifestyle modifications to tackle environmental problems. Hence, the escalating health consciousness among consumers acts as a catalyst for the orange juice market's growth.
The orange juice market covered in this report is segmented –
1) By Product Type: Frozen Concentrated Orange Juice, Not From Concentrate, Canned Orange Juice, Fresh-Squeezed Orange juice, Dehydrated Orange Juice, Other Product Types
2) By Category: Organic, Conventional
3) By Packaging: Cartons, Polypropylene (PP) Material Bottle, Metal Can, Other Packaging
4) By Distribution Channel: Food And Beverage Industry, Food Service Provider, Super markets And Hyper markets, Convenience stores, Specialty Food stores, Online retail
Subsegments:
1) By Frozen Concentrated Orange Juice: Single Strength Frozen Concentrate, Double Strength Frozen Concentrate
2) By Not From Concentrate: Pasteurized Not From Concentrate, High Pressure Processed (HPP) Not From Concentrate
3) By Canned Orange Juice: Canned Ready-To-Drink Orange Juice, Canned Concentrated Orange Juice
4) By Fresh-Squeezed Orange Juice: Fresh-Squeezed Bottled Juice, Fresh-Squeezed Bulk Juice
5) By Dehydrated Orange Juice: Powdered Orange Juice, Granulated Orange Juice
6) By Other Product Types: Organic Orange Juice, Flavored Orange Juice, Orange Juice Blends
The orange juice market is seeing an increase in product innovation as a significant new trend. Large companies involved in the orange juice sector are focused on creating innovative goods to reinforce their market presence. For example, in November 2022, Louis Dreyfus Company B.V. (LDC), a France-based agricultural and food processing firm, launched a unique product made from not-from-concentrate (NFC) orange juice with reduced sugar content and superior quality. The innovative product, while retaining the original flavour (Brix value) and vitamin C level, manifests a 30% decrease in natural sugar and more than triples the dietary fibre content.
Major companies operating in the orange juice market include:
• Trader Joe's
• Dole Plc.
• J.M. Smucker Company
• Whole Foods
• Ocean Spray
• Minute Maid
• Welch Foods Inc.
• Bolthouse Farms
• Tree Top Inc.
• Odwalla Inc.
• Sunny Delight Beverages Co.
• Naked Juice
• Langer Juice Company
• Vita Coco
• Natalie's Orchid Island Juice Company
• Martinelli's
• Evolution Fresh
• Tropicana Products
• Santa Cruz Organic
• Florida's Natural Growers
• Simply Beverages
• Lakewood Organic
• Biotta
• Uncle Matt's Organic
• Purity Organic LLC
• Hawaiian Punch
• Bluebird Orange Juice
North America was the dominant region in the orange juice market in 2024. The regions covered in the orange juice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa