The organic tea market has seen considerable growth due to a variety of factors.
• In recent times, the size of the organic tea market has seen a swift expansion. The market is projected to grow from $1.13 billion in 2024 to $1.32 billion in 2025, with a compound annual growth rate (CAGR) of 16.4%.
The escalation witnessed during the historical period can be ascribed to factors such as health and wellness trends, sustainability and environmental concerns, along with effective marketing, branding, and superior product quality and taste.
The organic tea market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, the organic tea industry is projected to witness swift expansion. By 2029, the sector is expected to soar to a value of $2.19 billion, with a 13.6% compound annual growth rate (CAGR). Factors contributing to this growth during the forecast period could include sustainability efforts, e-commerce advancements, heightened awareness and education. Key trends to watch out for in this phase are a widening range of product selections, regional variations, upscale and specialty teas, inventive tea flavors and blends, convenient and portable options, and teas tailored to personalize and provide health benefits.
The predicted increase in organic tea demand is attributed to rising consumer awareness about its medicinal attributes during the forecast period. Organic tea, a popular drink made with buds and boiling leaves from Camellia Sinensis, eschews the use of herbicides, pesticides, and synthetic fertilizers. The presence of antioxidant properties in organic tea bestows beneficial impacts on the human body. Compared to traditional tea, organic tea encompasses a greater concentration of catechins like epicatechin, epicatechin gallate, and epigallocatechin gallate, thus said to provide more health benefits. Furthermore, the unique flavor of organic tea garners it popularity among consumers, leading to increased tea consumption in both established and burgeoning economies. As consumer preferences shift towards naturally derived products due to their health advantages, the organic tea market is expected to experience growth during the projected period.
The organic tea market covered in this report is segmented –
1) By Type: Green Tea, Black Tea, White Tea, Oolong Tea, Herbal Tea, Other Types
2) By Form: Dried Leaf, Liquid, Powder, Other Forms
3) By Product: Paper Pouches, Cans, Cartons, Tea Bags, Other Products
4) By Distribution Channel: Hyper markets/Super markets, Convenience Stores, Online, Specialty Stores, Other Distribution Channels
Subsegments:
1) By Green Tea: Matcha, Sencha, Gyokuro, Longjing, Others
2) By Black Tea: Darjeeling, Assam, Earl Grey, Ceylon, Others
3) By White Tea: Silver Needle, White Peony, Shou Mei, Others
4) By Oolong Tea: Tie Guan Yin, Da Hong Pao, Pouchong, Others
5) By Herbal Tea: Chamomile, Peppermint, Ginger, Hibiscus, Others
6) By Other Types: Rooibos, Yerba Mate, Lemon Balm, Others
In the organic tea industry, manufacturers are using different approaches including the introduction of new products, mergers and acquisitions, and increasing their plant capacity to enhance their global presence and market share. For example, The Tea Room Chocolate & Tea Company has a range of products infused with organic tea, such as a green tea-infused 60% dark chocolate bar, a white chocolate bar combined with honey and chamomile tea, and a 60% dark chocolate bar mixed with raspberry rooibos tea. As such, this emerging trend of incorporating chocolate into tea is likely going to boost the demand for organic tea.
Major companies operating in the organic tea market include:
• Tata Global Beverages Limited
• The Unilever Group
• Organic India Private Limited
• Associated British Food Plc.
• The Stash Tea Company
• ESSAMG Tea Incorporation
• Davidson's Organics
• Harney & Sons Fine Teas
• Halssen & Lyon GmbH
• Ambassador Organics
• Celestial Seasonings Inc.
• Equal Exchange Co-op
• Newman's Own Inc.
• Numi Organic Tea
• Arbor Teas
• Art of Tea
• Choice Organic Teas
• Five Mountains
• Green Root LLC
• Løv Organic
• Rishi Tea & Botanicals
• The Path of Tea
• The Republic of Tea Inc.
• Might Leaf Tea Canada
• Bigelow Tea Company
• Shangri-la Tea Co
• Yogi Tea
• Vahdam Teas
• Bombay Burmah Trading Corporation Limited
• R. Twining and Company Limited
Asia-Pacific was the largest region in the organic tea market in 2023. Western Europe was the second-largest region in the organic tea market. The regions covered in the organic tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa