How Has the Packaged Food Private Label Market Evolved Historically and What is its Current Size?
The packaged food private label market has seen considerable growth due to a variety of factors.
• The packaged food private label market has shown robust growth in recent years. It will increase from $30.22 billion in 2024 to $32.25 billion in 2025, at a compound annual growth rate (CAGR) of 6.7%.
This is attributed to higher quality standards, alignment with consumer preferences, growing sustainability emphasis, partnerships between retailers and manufacturers, and the evolution of retail formats.
What is the Forecasted Market Size and CAGR for the Packaged Food Private Label Market?
The packaged food private label market is expected to maintain its strong growth trajectory in upcoming years.
• The packaged food private label market is projected to grow to $41.37 billion by 2029, with a CAGR of 6.4%.
This growth is attributed to increased consumer trust in private label brands, expansion into premium segments, rising consumer interest in health-conscious and organic products, and the influence of social media in promoting these brands. Trends include the rise of e-commerce platforms, development of unique private label products, use of advanced packaging technologies, investment in R&D for product innovation, and consumer education campaigns.
What Key Factors and Trends Are Driving The Growth Packaged Food Private Label Market?
The surge in online shopping and e-commerce is set to boost the expansion of the packaged food private label market in the future. The rise of these platforms is linked to increased comfort, a wider spectrum of products, and advances in digital technology. These platforms are augmenting the growth of packaged food private labels by providing improved accessibility, a variety of product selections, and competitive prices to a large customer base. For example, the Census Bureau of the Department of Commerce, an American governmental division, reported in May 2024 that retail e-commerce sales in the U.S. touched $289.2 billion in the first quarter of 2024. This was a 2.1% (±0.7%) increase from the last quarter of 2023. Hence, the rise of online shopping and e-commerce platforms is a positive driving force for the growth of the packaged food private label market.
What Are The Market Segments In The Packaged Food Private Label Market?
The packaged food private label market covered in this report is segmented –
1) By Product Type: Bakery, Dairy, Meat, Condiments And Sauces, General Food, Water, Juice, Carbonated Drinks, Alcoholic Drinks, Other Product Types
2) By Distribution Channel: Supermarkets, Convenience Stores, Departmental Stores, Online Stores, Other Distribution Channels
3) By Application: Supermarkets Or Hypermarkets, Online Or E-retails
Subsegments:
1) By Bakery: Bread, Cakes And Pastries, Cookies And Biscuits, Muffins, Donuts, Croissants And Baked Goods
2) By Dairy: Milk (Full Cream, Skimmed, Plant-Based), Cheese (Cheddar, Mozzarella, Processed), Yogurt (Flavored, Greek, Probiotic), Butter And Margarine, Cream And Creamers, Ice Cream And Frozen Desserts
3) By Meat: Fresh Meat (Beef, Chicken, Pork), Processed Meat (Sausages, Bacon, Salami), Frozen Meat Products, Meat Snacks (Jerky, Dried Meat), Plant-Based Meat Alternatives
4) By Condiments And Sauces: Ketchup And Mustard, Mayonnaise, Salad Dressings, Barbecue Sauces, Hot Sauces, Cooking Sauces (Tomato, Curry), Pickles And Relishes, Vinegar
5) By General Food: Canned Foods (Soups, Vegetables, Fruits), Pasta And Noodles, Rice And Grains, Frozen Foods (Meals, Vegetables), Snacks (Chips, Nuts, Crackers), Ready-To-Eat Meals, Breakfast Cereals
6) By Water: Bottled Water (Still, Sparkling, Flavored), Mineral Water, Spring Water, Purified Water, Alkaline Water
7) By Juice: Fruit Juices (Orange, Apple), Vegetable Juices, Mixed Juices, Organic Juices, Fruit Drink Mixes
8) By Carbonated Drinks: Cola, Lemonade And Lime Drinks, Ginger Ale, Sparkling Water, Energy Drinks, Flavored Sodas
9) By Alcoholic Drinks: Beer And Cider, Wine (Red, White, Rose, Sparkling), Spirits (Vodka, Whiskey, Rum), Ready-To-Drink (RTD) Cocktails, Liqueurs
10) By Other Product Types: Confectionery (Candies, Chocolate), Spices And Seasonings, Baby Food, Nutritional Supplements (Protein Bars, Meal Replacements), Pet Food
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What Emerging Trends Are Influencing The Growth Of The Packaged Food Private Label Market?
Leading firms in the private label market for packaged food are focusing on creating innovative products like sustainable private food labels to stay competitive. Sustainable private food labels involve private label food items that consider sustainability at all stages of their lives, from the procurement of raw materials, through their manufacturing process, packaging, distribution, till their disposal. For instance, Giant Eagle, Inc., a US-based supermarket chain, in October 2023, repurposed its private label brand, Nature's Basket, making sustainability its core focus. This move matches the growing consumer demand for products with a strong emphasis on environmental, social, and governance (ESG) aspects. The reintroduction also promises to use ethically sourced, premium ingredients across all Nature's Basket items, reassuring customers about the quality and moral ramifications of their choices.
Who Are the Key Players In The Packaged Food Private Label Market?
Major companies operating in the packaged food private label market are:
• Walmart Inc
• Costco Wholesale Corporation
• ALDI
• Ahold Delhaize
• Carrefour
• Dollar General
• Trader Joe's
• Wegmans Food Markets
• Giant Eagle
• EDDY FOODS INC.
• Gehl Foods LLC
• Giraffe Foods Inc.
• Giovanni Food Company Inc.
• GOOD FOOD GROUP A/S
• Family Dollar
• Fibro Foods
• A&Y Food Industries
• Aditifoods
• Candor Foods Pvt. Ltd.
• Mahaan Milk Foods Ltd.
• Pemberton's Gourmet Foods
• Taylor Gleason Enterprises
What Are The Regional Insights Into The Packaged Food Private Label Market?
Europe was the largest region in the packaged food private label market in 2023. The regions covered in the packaged food private label market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
