What Has Been the Growth Trajectory for the Packaged Salad Market in Recent Years?
The packaged salad market has seen considerable growth due to a variety of factors.
• The market size for packaged salads has seen impressive growth in the past few years. The market is projected to expand from $12.1 billion in 2024 to $13.11 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.4%. Factors responsible for this growth during the historic phase include heightened health consciousness, shifts in consumer lifestyle, amplified demand for fresh and convenience-based food, increased urbanization and an emphasis on healthy eating patterns.
What Can Be Expected from the Packaged Salad Market?
The Packaged Salad market is expected to maintain its strong growth trajectory in upcoming years.
• The market for packaged salads is slated to experience robust growth in the coming years, with anticipated valuation reaching $18.26 billion by 2029, fueled by a compound annual growth rate (CAGR) of 8.6%.
This anticipated growth over the forecast period is largely driven by the increasing popularity of plant-based diets, a focus on ingredients that boost immunity, innovative salad mixes, increased availability of food delivery services, smart packaging solutions, and a trend toward customization and personal personalization. Upcoming trends over this period include an emphasis on convenient, on-the-go meals, a diverse range of flavors and ingredients, sustainability, local and organic food sourcing, and a boost in online retail and e-commerce.
What Are the Critical Driver Fuelling The Packaged Salad Market's Growth?
The burgeoning population of consumers who prioritize their health is forecasted to impel the expansion of the packaged salad market. These health-conscious individuals lead lives focused on wellness, display concern for their environment, the stressful impact of it, and their diet, with a growing affinity towards packaged salads due to their lack of cholesterol, low fat content, and minimal calorie and sodium levels. For example, in May 2022, a study executed by the International Food Information Council, a non-profit organization based in the US, surveyed 1,005 Americans aged between 18 and 80, as well as adult Gen Z consumers aged 18-24. It revealed that about 52% of the respondents adhered to a specific diet or eating habits, a significant increase from the 39% in 2021. Furthermore, the most popular choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). As a result, the rise in health-conscious consumers is fueling the upsurge in the Packaged Salad market.
How Is The Packaged Salad Market segmented?
The packaged salad market covered in this report is segmented –
1) By Type: Packaged Greens, Packaged Kits
2) By Processing: Organic, Conventional
3) By Distribution Channel: Online Stores, Offline Stores.
Subsegments:
1) By Packaged Greens: Spinach, Lettuce, Kale, Mixed Greens, Other Greens
2) By Packaged Kits: Salad Kits With Dressings, Meal Kits, Specialty Kits, Customizable Kits
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What New Trends Are Influencing The Packaged Salad Market?
Prominent businesses in the packaged salad market are focusing on innovation and sustainability, creating a range of fresh, convenient, and nutritious salad choices to meet the needs of health-focused consumers and encourage healthier eating patterns. An example is the Asian Apple Salad Kit, a pre-packaged salad composed of fresh greens, apple slices, crisp vegetables, often accompanied by a delectable dressing influenced by Asian food. For instance, in March 2024, Fresh Express, a ready-to-eat salad company based in Florida, introduced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as part of its newest product development. These new products align with the brand's ongoing mission to introduce new, distinctive salad tastes and ingredients inspired by restaurant-quality foods to the category.
Who Are the Key Players In The Packaged Salad Market?
Major companies operating in the packaged salad market include:
• Dole Food Company Inc.
• Organicgirl LLC
• Fresh Express Inc.
• Taylor Fresh Foods Inc.
• Curation Foods Inc.
• Ready Pac Foods Inc.
• Vegpro International Inc.
• BrightFarms Inc.
• Mann Packaging Co. Inc.
• Bonduelle Group
• Little Leaf Farms LLC
• Driscoll's Inc.
• Tanimura & Antle Fresh Foods Inc.
• Del Monte Fresh Produce N A Inc.
• Church Brothers Farms
• The Nunes Company Inc.
• Apio Inc.
• Mucci Farms Ltd.
• Windset Farms
• Pure HotHouse Foods Inc.
• NatureFresh Farms
• Houweling's Group
• Mastronardi Produce Ltd.
• Village Farms International Inc.
• Sanlucar Fruit SL
• Gourmet Trading Company
• Wholesum Family Farms Inc.
• Bolthouse Farms Inc.
• Saladworks LLC
• Eat Smart
What Is The Most Dominant Region In The Packaged Salad Market?
North America was the largest region in the packaged salad market in 2024. The regions covered in the packaged salad market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
