The personal care appliances market has seen considerable growth due to a variety of factors.
• The market for personal care appliances has seen significant growth recently. The market, valued at $22.37 billion in 2024, is forecasted to expand to $23.75 billion in 2025, with a compound annual growth rate (CAGR) of 6.2%.
Factors contributing to this upward trend during the historic period include evolving lifestyles, the rise of smart personal care appliances, expansion of e-commerce, greater access to global beauty and grooming trends, and increased environmental consciousness.
The personal care appliances market is expected to maintain its strong growth trajectory in upcoming years.
• There is a prediction for a substantial expansion in the personal care appliances market in the coming years, with projected growth soaring to $30.97 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 6.9%.
The anticipated growth during the forecast period can be credited to factors like smart personal care appliances, a focus on health and wellness, the aging populous, personal care appliances, and increased interest in personalization and customization, alongside a surge in male grooming. There is also expectation of prominent trends during the forecast duration such as eco-friendly compositions, a concentrated emphasis on skin health, portability and travel-friendliness, gender-neutral offerings, and sonic and ultrasonic technology.
The continued growth of the e-commerce industry is predicted to fuel the expansion of the personal care appliances market. The term e-commerce refers to the online sale of goods. It facilitates the easy marketing and sale of items to consumers. For example, statistics released by SellersCommerce, an American e-commerce firm, in September 2024 forecast that by 2025, the total number of online buyers will reach 2.77 billion. China is anticipated to have 915.1 million online customers and the US will have approximately 270.11 million by 2024. During this same period, it is projected that 20.1% of all retail purchases will be made online, a figure slated to increase to 22.6% by 2027. Thus, the bright future of the e-commerce industry is positively impacting the personal care appliances market.
The personal care appliances market covered in this report is segmented –
1) By Product: Hair Care, Hair Removal, Oral Care, Other Products
2) By Distribution Channel: Online, Offline
3) By End-Use: Female, Male
Subsegments:
1) By Hair Care: Hair Dryers, Hair Straighteners, Hair Curlers, Hair Brushes
2) By Hair Removal: Electric Shavers, Epilators, Laser Hair Removal Devices, Depilatory Creams
3) By Oral Care: Electric Toothbrushes, Water Flossers, Electric Mouthwash Dispensers, Teeth Whitening Devices
4) By Other Products: Facial Cleansing Brushes, Foot Massagers, Body Groomers, Nail Care Devices
Technological progress is an emerging trend that is gaining traction in the personal care appliances industry. Firms are focusing on unveiling new products that have been significantly technologically advanced to secure a meaningful share of the market. For example, in February 2023, Good Hair Day (GHD), a British manufacturer of haircare products, introduced the GHD Duet wet-to-straight styling tool. This tool integrates airflow with ceramic straightening plates, enabling users to dry and straighten their hair simultaneously, while maintaining a peak temperature of 120°C to avoid harm. It boasts a calm, light design, a 'shine shot' feature for additional final touches and is perfect for rapidly achieving smooth, frizz-free hair. This positions it as a time-efficient innovation in the field of personal care.
Major companies operating in the personal care appliances market include:
• Koninklijke Philips N.V.
• Conair Corporation
• Dyson Ltd.
• Havells India Ltd.
• Helen of Troy Limited
• Procter & Gamble Co.
• Panasonic Corporation
• Spectrum Brands Inc.
• Conair Corporation
• Andis Company
• Dyson Limited
• Samsung Electronics Co. Ltd.
• LG Corporation
• Colgate-Palmolive Company
• Wahl Clipper Corporation
• Groupe SEB
• Braun GmbH
• Helen of Troy Limited
• Havells India Ltd.
• Syska Group
• VEGA Industries Pvt. Ltd.
• Philips India Limited
• Nova Corp. Ltd.
• KENT RO Systems Ltd.
• Gillette India Limited
• Bajaj Electricals Limited
• Morphy Richards India
• Remington India Ltd.
• Inalsa Appliances Ltd.
• Agaro Artisians Limited
North America was the largest region in the personal care appliances market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal care appliances market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.