What Fueled The Previous Growth In The Personal Hygiene Market?
The personal hygiene market has seen considerable growth due to a variety of factors.
• The market size for personal hygiene has been experiencing consistent growth over the past few years. It is anticipated to expand from a value of $607.56 billion in 2024 to $636 billion in 2025, maintaining a compound annual growth rate (CAGR) of 4.7%.
The observed growth during the historic period can be credited to increased public health consciousness, enhanced quality of life, the impact of advertising and media, urbanization patterns, as well as product creation and evolution.
What Is The Expected Growth In The Personal Hygiene Market Size Evolve over the Forecast Period?
The personal hygiene market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated steady expansion is in the cards for the personal hygiene market, with projections putting the market size at $759.66 billion in 2029, growing at a compound annual growth rate (CAGR) of 4.5%.
This growth over the forecast period is largely due to factors such as increased global health awareness, the boom in e-commerce, innovative eco-friendly products, an aging population increasingly focused on health, and hygiene habits formed in the wake of the pandemic. Key trends to watch in this period encompass customization and personalization, the surge in clean and green products, technology integration, an enhanced e-commerce user experience, and a more wellness and holistic outlook.
What Main Forces Are Fueling Expansion In The Personal Hygiene Market?
The escalation of electronic commerce or e-commerce is anticipated to spur the expansion of the personal hygiene market in the future. E-commerce, denoting the online purchasing and selling of products or services, has seen substantial growth as a result of technological advancements which have made web-based shopping more accessible, secured, and user-friendly. It offers a versatile platform for consumers to avail a broad spectrum of personal hygiene products from their residences, thereby making the shopping process more effortless. This easy accessibility prompts more regular acquisitions, facilitating individuals to adhere to steady hygiene habits without the need for going to physical retail outlets. For example, the United States Census Bureau, an American government agency, reported a 7.5% (or 1.4%) rise in e-commerce in the second quarter of 2023, compared to the same period in 2022, while general retail sales witnessed a 0.6% (or 0.4%) increase. Around 15.4% of all transactions in the second quarter of 2023 were carried out via digital stores. Consequently, the expansion of e-commerce is stimulating the development of the personal hygiene market.
What Are The Primary Segments In The Global Personal Hygiene Market?
The personal hygiene market covered in this report is segmented –
1) By Product: Soaps, Hand Sanitizers, Bath And Shower Products, Face Care Products, Other Products
2) By Gender: Unisex, Male, Female
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Soaps: Bar Soaps, Liquid Soaps, Antibacterial Soaps, Specialty Soaps
2) By Hand Sanitizers: Gel Hand Sanitizers, Foam Hand Sanitizers, Spray Hand Sanitizers, Alcohol-Based vs. Alcohol-Free
3) By Bath And Shower Products: Body Washes, Shower Gels, Bath Oils And Salts, Exfoliating Scrubs
4) By Face Care Products: Cleansers, Facial Wipes, Exfoliators, Masks and Treatments
5) By Other Products: Deodorants, Feminine Hygiene Products, Oral Hygiene Products, Miscellaneous Personal Care Items
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What Trends Are Reshaping The Future Of The Personal Hygiene Market?
Major corporations in the personal hygiene industry are focusing on developing and launching creative solutions, like high-tech hand sanitizers, as a revenue growth strategy. High-tech hand sanitizers offer enhanced benefits like improved antimicrobial effectiveness against a larger spectrum of pathogens and superior skin shielding, rapid moisture retention or quicker drying time. For instance, Purell, an American hand sanitizer producer, in March 2022, rolled out the PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam. These new products are perfect for those looking for an effective, yet gentle hand sanitizer able to kill 99.99% of common disease-cause bacteria. Consisting of 91% environmentally friendly ingredients and a high-end formula made from plant-based ethanol, Purell Advanced Hand Sanitizer Naturals Foam caters to those keen on germ-free hands. Available in eco-friendly 10-ounce pump bottles, it's made from naturally renewable ethanol. Purell Advanced Dual-Use Moisturizing Foam Hand Sanitizer contains a unique blend of moisturizing agents like antioxidants and vitamins B3, and E, which nourish and moisturize the skin.
Who Are the Key Players In The Personal Hygiene Market?
Major companies operating in the personal hygiene market are:
• Costco Wholesale Corporation
• The Kroger Co.
• Johnson & Johnson Services Inc.
• Carrefour S.A.
• Procter & Gamble Limited
• Unilever Plc
• L'Oréal S.A.
• 3M Company
• Henkel AG & Co. KGaA
• Kimberly-Clark Corporation
• Colgate-Palmolive Company
• Reckitt Benckiser Group
• Estée Lauder Companies Inc.
• Kao Corporation
• B. Braun Melsungen AG
• Amway Corporation
• Beiersdorf AG
• Shiseido Company Limited
• Unicharm Corporation
• Church & Dwight Co. Inc.
• Coty Inc.
• Mary Kay Inc.
• Avon Products Inc.
• Paul Hartmann AG
• Croda International plc
• Revlon Inc.
• Oriflame Cosmetics AG
• Natura & Co Holding SA
• L'Occitane en Provence
• Vini Cosmetics Pvt. Ltd.
What Is The Most Dominant Region In The Personal Hygiene Market?
Asia-Pacific was the largest region in the personal hygiene market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
