Personalized learning refers to an educational approach that customizes the learning experience for each student based on their unique strengths, needs, skills, and interests. It leverages technology, data analysis, and instructional strategies to create personalized learning experiences that optimize student engagement, motivation, and achievement.
Personalized Learning Global Market Report 2024 provides data on the global personalized learning market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The personalized learning market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The personalized learning market has grown significantly, expanding from $3.76 billion in 2023 to $4.74 billion in 2024 at a CAGR of 26.2%. Historical growth drivers include special education policies, demand for alternative education models, and advocacy for customized learning solutions. The market is expected to grow to $12.13 billion by 2028, with a CAGR of 26.5%. Future growth will be driven by advances in data analytics, globalization, and the demand for differentiated education. Key trends include the use of augmented and virtual reality, personalized learning pathways, and ethical and inclusive practices.
The expanding reach of online education is expected to foster the growth of the personalized learning market. Online education, which delivers educational content and support through digital platforms, is gaining traction due to its flexibility, accessibility, and cost-effectiveness. It enables personalized learning by providing tools that optimize student engagement and success. Personalized learning helps learners follow customized paths based on their knowledge and goals. The World Economic Forum reported that Coursera's student registrations grew from 71 million in 2020 to 92 million in 2021. The expansion of online education is thus propelling the personalized learning market.
Get Your Free Sample of the Global Personalized Learning Market Report The personalized learning market covered in this report is segmented –
1) By Component: Platform, Services
2) By Delivery Mode: Self-Paced, Instructor-Led
3) By Application: Personal, Commercial
4) By End-User: Higher Education, kindergarten-12th grade, Academic, Others End-Users
Companies in the personalized learning market are leveraging artificial intelligence to provide students with hyper-personalized learning experiences. AI in personalized learning tailors educational experiences to meet individual students' needs and learning styles. In June 2023, BYJU'S, an Indian ed-tech company, launched BYJU’S WIZ, an AI-powered learning suite. WIZ includes models such as BADRI, MathGPT, and TeacherGPT, designed to identify strengths and weaknesses, provide accurate math solutions, and offer personalized guidance to students. These AI models predict student knowledge states with 90% accuracy and address misconceptions or learning gaps effectively.
North America was the largest region in the personalized learning market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.