The pet cosmetics market has seen considerable growth due to a variety of factors.
• The pet cosmetics market has shown strong growth in recent years. It will increase from $1.99 billion in 2024 to $2.13 billion in 2025, at a compound annual growth rate (CAGR) of 7.1%.
Growth is attributed to higher pet ownership rates, the humanization of pets, increasing awareness of pet grooming and hygiene, and rising disposable incomes that lead to greater spending on pets, influenced by social media and pet influencers.
The pet cosmetics market is expected to maintain its strong growth trajectory in upcoming years.
• The pet cosmetics market is expected to grow to $2.78 billion by 2029, at a CAGR of 6.9%.
Growth is driven by pet ownership growth, pet humanization, advances in grooming products, natural pet cosmetics demand, e-commerce expansion, and pet health awareness. Major trends include premium pet cosmetics, sustainable products, product personalization, mobile grooming services, and smart grooming tools integration.
The growth of the pet cosmetics market is being driven by a rising trend of companion animal adoption. Companion animals, such as dogs, cats, birds, and other pets, are primarily domesticated for the purpose of providing companionship and emotional support, as opposed to being used for labor. A variety of factors, including emotional, psychological, and sociological aspects, play a part in the increasing demand for these types of pets. People are steadily recognizing the numerous benefits that come with pet ownership – it not only enhances mental well-being but also improves lifestyle. The trend of adopting and caring for these pets is on the rise, and pet cosmetics plays a significant role in maintaining their hygiene, appearance, and overall health, thereby boosting their comfort and well-being. For example, data from the American Pet Products Association, a non-profit organization based in the US, revealed that in April 2024, pet ownership in US households was 66% equivalent to 86.9 million households, an increase from the 62% in 2022. Consequently, this surge in companion animal adoption is propelling the pet cosmetics market's expansion.
The pet cosmetics market covered in this report is segmented –
1) By Product Type: Shampoo, Conditioner, Skin Powder, Perfume, Eye Care Lotion, Moisturizing Balm
2) By Price: Low, Medium, High
3) By Pet Type: Dogs, Cats, Other Types
4) By Distribution Channel: Online, Offline
5) By End Users: Individual Pet Owners, Professional Pet Groomers
Subsegments:
1) By Shampoo: Dog Shampoo, Cat Shampoo, Hypoallergenic Pet Shampoo, Flea and Tick Control Shampoo
2) By Conditioner: Dog Conditioner, Cat Conditioner, Leave-In Conditioner, Detangling Conditioner
3) By Skin Powder: Dry Skin Powder, Flea and Tick Powder, Deodorizing Skin Powder
4) By Perfume: Dog Perfume, Cat Perfume, Long-Lasting Fragrance Perfume
5) By Eye Care Lotion: Tear Stain Remover, Eye Cleaning Lotion, Eye Comfort Solution
6) By Moisturizing Balm: Paw Balm, Nose Balm, Skin Repair Balm, Itch Relief Balm
Leading enterprises in the pet cosmetics industry are prioritizing the incorporation of natural and sustainably obtained ingredients in their merchandise, such as organic shampoo. They aim to not only appeal to eco-aware customers but also to solidify the brand's stature in ethical and responsible product manufacturing. Organic shampoo is a plant-based cleaning alternative for dogs that endorses skin nourishment along with a comprehensive coat cleanse without the use of severe chemicals. To illustrate, OM Botanical, a US-based company, in July 2023, unveiled a plant-derived conditioning dog shampoo that is gentle yet efficient. It cleans pets while simplifying the process of coat detangling. The product features natural ingredients like aloe and plantain leaf extract to moisturize and calm irritated or sensitive skin. Moreover, it helps in deodorizing to eliminate smells from outdoor activities. The focus on natural and sustainable ingredients aligns with the consumer's desire for ethical pet care products, thereby enhancing OM Botanical's brand reputation and appeal among eco-conscious pet owners.
Major companies operating in the pet cosmetics market are:
• Nestlé Purina PetCare
• Mars
• Elanco Animal Health Incorporated
• Hill's Pet Nutrition Inc.
• Spectrum Brands Holdings Inc.
• Wahl Clipper Corporation
• Burt's Bees
• The Hartz Mountain Corporation
• Beaphar BV
• TropiClean Pet Products Inc.
• Cardinal Pet Care
• SynergyLabs
• Earthbath
• Davis Manufacturing
• DermaPet
• Lambert Kay
• Vet's Best
• Petkin
• John Paul Pet
• Bio-Groom
• Warren London
• OM Botanical
• Nature's Specialties
• Ancol Pet Products Limited
North America was the largest region in the pet cosmetics market in 2023. The regions covered in the pet cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.