The pet dental health market has seen considerable growth due to a variety of factors.
•The market size for pet dental health has significantly expanded in the past few years. The market prediction indicates an increase from $6.5 billion in 2024 to $6.95 billion in 2025 with a compound annual growth rate (CAGR) of 6.9%.
Factors contributing to this growth during the historical period include increased pet adoption and anthropomorphization, enhanced understanding of the connection between oral health and general health in pets, progress in veterinary oral care, educational initiatives by pet care brands, and an uptick in pet dental health issues.
The pet dental health market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for pet dental health is anticipated to witness robust expansion in the approaching years, with projections estimating it to reach "$9.42 billion by 2029, growing at a compound annual growth rate (CAGR) of 7.9%.
This predicted growth through the forecast period can be attributed to multiple factors, such as an expanding pet populace in developing markets, the surge in e-commerce for pet care, emphasis on organic and natural pet products, the increase in pet insurance options, and partnerships between veterinary and pet care professionals. The major trends expected through the forecast period incorporate a surge in pet ownership and humanization, attention towards preventive care and education, novel innovations in pet dental products, the escalated demand for veterinary dental services, and the premiumization of pet dental products.
The rise in pet dental disorders is anticipated to fuel the expansion of the pet dental health market in the future. Pet dental conditions pertain to the ailments that interfere with the proper operation of tissues that support teeth in animals. These are typically triggered by bacterial infections or oral accidents, and they encompass inflammation of the gums, gingivitis, periodontal disease, among others. Pet dental health practices are regularly employed for pet dental illnesses to detect, sustain, track, and avert potential issues related to the teeth and oral tissues in pets, contributing to their overall health. For example, a survey conducted by Banfield Pet Hospital, a veterinary company based in the U.S., revealed in February 2024 that in 2023, 73% of dogs and 64% of cats screened at Banfield presented dental-related complications. Hence, the presence of these pet dental ailments is boosting the pet dental health market's growth.
The pet dental health market covered in this report is segmented –
1) By Type: Products, Services
2) By Indication: Gum Diseases, Endodontic Diseases, Dental Calculus, Oral Tumor, Other Indications
3) By Animal Type: Dogs, Cats, Other Animal Types
4) By Distribution Channel: Veterinary Hospitals And Clinics, Retail Pharmacies, E-Commerce, Other Distribution Channels
Subsegments:
1) By Products: Toothpaste For Pets, Dental Chews And Treats, Mouthwash And Rinses, Dental Sprays, Toothbrushes And Finger Brushes, Dental Kits
2) By Services: Professional Dental Cleanings, Oral Examinations, Dental X-rays, Tooth Extractions, Periodontal Treatments, Dental Surgeries
In the pet dental health market, the primary trend that is gathering steam is the advent of product innovations. Major players in the market are concentrating on modernizing their products in order to fortify their market standing. For instance, Bow Wow Labs, Inc., a firm based in the US that operates in the pet health sector, launched a 4in1 enzymatic toothpaste gel and a 4in1 toothbrush for managing oral health in pets in January 2022. The 4in1 Enzymatic Toothpaste Gel consists of all-natural ingredients including aloe, manuka honey, sage, baking soda, parsley, and enzymes. This product is mild and calming, made solely with superior ingredients like aloe, manuka honey, sage, baking soda, parsley, and enzymes that collaborate to promote gum health, minimize plaque accumulation, eliminate harmful bacteria, relieve gums, and invigorate dogs’ breath.
Major companies operating in the pet dental health market include:
• Virbac Animal Health
• Colgate-Palmolive Company
• Dechra Pharmaceuticals plc
• Nestlé SA
• Vetoquinol SA
• Central Garden & Pet Company
• BarkBox
• Basepaws Inc.
• Imrex Inc.
• Animal Microbiome Analytics Inc.
• Dentalaire International
• Mars Incorporated
• PetIQ LLC
• Petzlife Co.
• Spectrum Brands Holdings Inc.
• Aller Petfood LLC
• Nutri-Vet
• Ceva Santé Animale
• Pets Global Inc.
• Cosmos Corporation
• Oxyfresh Inc.
• Nylabone
• LebaLab Inc.
• Vetradent
• Heska Corporation
• The Clorox Company
• VetOne
• Healthy Mouth LLC
• ARK naturals
North America was the largest region in the pet dental health market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global pet dental health market report during the forecast period. The regions covered in the pet dental health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa