What Has Been the Growth of the Pet Supplements Market So Far?
The pet supplements market has seen considerable growth due to a variety of factors.
• The market for pet supplements has experienced robust growth over the past few years. Its worth is anticipated to rise from $2.27 billion in 2024 to $2.44 billion in 2025, indicating at a compound annual growth rate (CAGR) of 7.5%.
Elements fuelling growth during the historic period were a rise in pet ownership, advice from vets, humanizing of pets, an aging pet demographic, and a heightened understanding of preventive care.
What Is The Projected Growth Of The Pet Supplements Market?
The pet supplements market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated robust expansion in the market size of pet supplements is projected in the coming years. By 2029, it is projected to reach $3.31 billion, growing at a compound annual growth rate (CAGR) of 7.9%.
Factors contributing to the growth during the forecast period include up-gradation of pet commodities, personalized pet nutrition, an increase in spending on pet healthcare, the control of e-commerce, and innovative product delivery methods. The forecast period is expected to see trends such as application of technology, bespoke and functional formulas, broadening of product offerings, online retailing and subscription-based models, and transparency in sourcing and manufacturing.
What Main Forces Are Fueling Expansion In The Pet Supplements Market?
The growth of the pet supplements market can be largely attributed to escalating worries over animal welfare. This refers to the conditions in which a creature is housed and cared for. Pet supplements are utilised to give essential nutrition to animals and to treat different ailments, thereby enhancing animal welfare. For instance, an article published by the American Pet Products Association (APPA) in April 2023, a trade organization based in the US, predicts that sales of OTC medicaments and wellness goods will rise from $31.5 billion in 2022 to $32.1 billion in 2023. Likewise, sales of veterinary care and products are expected to increase from $35.9 billion in 2022 to $37.0 billion in 2023. Hence, the escalating concerns surrounding animal welfare is a key factor driving the pet supplements market.
What Are The Principal Market Segments In The Global Pet Supplements Healthcare Industry?
The pet supplements market covered in this report is segmented –
1) By Supplement Type: Essential Fatty Acids, Probiotics, Antioxidants, Multivitamins, Enzymes, Other Supplements
2) By Product Form: Chewable, Soft Gels, Capsules, Other Forms
3) By Pet Type: Dogs, Cats, Other Pets
4) By Distribution Channel: Online E-commerce, Retail Stores
5) By Application: Skin And Coat, Hip And Joint, Digestive Health, Other Applications
Subsegments:
1) By Essential Fatty Acids: Omega-3 Fatty Acids, Omega-6 Fatty Acids
2) By Probiotics: Live Cultures, Prebiotic Fibers
3) By Antioxidants: Vitamins, Polyphenols, Carotenoids
4) By Multivitamins: Complete Multivitamin Formulas, Specific Breed or Age Formulations
5) By Enzymes: Digestive Enzymes, Systemic Enzymes
6) By Other Supplements: Joint Support Supplements, Herbal Supplements, Calming Supplements, Specialty Condition Supplements
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Which Emerging Market Trends Are Altering The Pet Supplements Market?
In response to increasing demand from pet owners, prominent businesses in the pet supplements market are innovating and releasing new pet supplements with diversified applications, such as vegan supplements. One example of this is Opal Pets, a vegan animal nutrition firm based in the United States. They introduced a new vitamin supplement known as Perfect Powder in September 2022. The supplement is a comprehensive blend of vitamins, minerals, and amino acids designed to complement a well-balanced plant diet. Perfect Powder includes calcium, B vitamins, amino acids, L-carnitine, taurine, and other essential minerals suitable for dogs, derived from organic Canadian sea kelp and algae-based Omega 3s.
Who Are the Key Players in the Pet Supplements Market?
Major companies operating in the pet supplements market include:
• Nestle S.A.
• Mars Inc.
• Zoetis Inc.
• Bayer Animal Health
• Hill's Pet Nutrition
• iVet Professional Formulas
• Blue Buffalo Pet Products Inc.
• Kemin Industries
• Ceva Santé Animale
• Dechra Pharmaceuticals plc
• Affinity Petcare S.A.
• Kemin Industries Inc.
• NOW Foods Inc.
• Four Paws Inc.
• Nutramax Laboratories Inc.
• FoodScience Corporation
• PetHonesty
• VetriScience Laboratories
• Novotech Nutraceuticals
• Honest Paws LLC
• NutriScience Innovations LLC
• Ark Naturals
• Dr. Harvey's
• Health Extension Pet Care
• Aviform Ltd
• The Higgins Group Corp
• Fromm Family Foods
What are the Regional Insights into the Pet Supplements Market?
North America was the largest region in the pet supplements market in 2024. The regions covered in the pet supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
